100 Best universities for Marketing in Germany

Updated: March 15, 2026

Ranking by academic field

Below is a list of best universities in Germany ranked based on their research performance in Marketing. A graph of 3.61M citations received by 128K academic papers made by 152 universities in Germany was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. Technical University of Munich

Bavaria | Munich

For Marketing

#34 in Europe

#115 in the World

Acceptance Rate: 46%
Enrollment: 44,000
Male:Female: 63:37
Founded: 1868

2. University of Hamburg

Hamburg State | Hamburg City

For Marketing

#37 in Europe

#134 in the World

Enrollment: 43,957
Founded: 1919

3. RWTH Aachen University

North Rhine-Westphalia | Aachen

For Marketing

#39 in Europe

#139 in the World

Enrollment: 47,521
Founded: 1870

4. Karlsruhe Institute of Technology

Baden-Wurttemberg | Karlsruhe

For Marketing

#68 in Europe

#216 in the World

Acceptance Rate: 26%
Enrollment: 23,321
Founded: 2009

5. Technical University of Berlin

Brandenburg | Berlin

For Marketing

#72 in Europe

#223 in the World

Enrollment: 34,842
Founded: 1946

6. University of Munich

Bavaria | Munich

For Marketing

#74 in Europe

#225 in the World

Acceptance Rate: 55%
Enrollment: 52,418
Founded: 1472

7. Heidelberg University - Germany

Baden-Wurttemberg | Heidelberg

For Marketing

#84 in Europe

#258 in the World

Acceptance Rate: 45%
Enrollment: 28,413
Male:Female: 45:55
Founded: 1386

8. University of Mannheim

Baden-Wurttemberg | Mannheim

For Marketing

#94 in Europe

#281 in the World

Enrollment: 11,532
Founded: 1907

9. University of Erlangen Nuremberg

Bavaria | Erlangen

For Marketing

#99 in Europe

#290 in the World

Acceptance Rate: 46%
Enrollment: 39,658
Founded: 1743

10. University of Bonn

North Rhine-Westphalia | Bonn

For Marketing

#100 in Europe

#292 in the World

Acceptance Rate: 36%
Enrollment: 38,043
Founded: 1818

11. Darmstadt University of Technology

Hesse | Darmstadt

For Marketing

#113 in Europe

#322 in the World

Enrollment: 24,969
Founded: 1877

12. Goethe University of Frankfurt am Main

Hesse | Frankfurt

For Marketing

#114 in Europe

#324 in the World

Enrollment: 43,461
Founded: 1914

13. University of Gottingen

Lower Saxony | Gottingen

For Marketing

#118 in Europe

#334 in the World

Enrollment: 31,619
Founded: 1734

14. University of Munster

North Rhine-Westphalia | Munster

For Marketing

#120 in Europe

#338 in the World

Acceptance Rate: 14%
Enrollment: 43,728
Founded: 1780

15. Humboldt University of Berlin

Brandenburg | Berlin

For Marketing

#129 in Europe

#356 in the World

Enrollment: 36,232
Founded: 1809

16. University of Cologne

North Rhine-Westphalia | Cologne

For Marketing

#135 in Europe

#366 in the World

Enrollment: 52,204
Founded: 1388

17. University of Stuttgart

Baden-Wurttemberg | Stuttgart

For Marketing

#136 in Europe

#368 in the World

Enrollment: 22,616
Founded: 1829

18. Dresden University of Technology

Saxony | Dresden

For Marketing

#137 in Europe

#374 in the World

Enrollment: 31,517
Founded: 1828

19. Free University of Berlin

Brandenburg | Berlin

For Marketing

#141 in Europe

#391 in the World

Acceptance Rate: 15%
Enrollment: 37,908
Founded: 1948

20. University of Leipzig

Saxony | Leipzig

For Marketing

#153 in Europe

#415 in the World

Acceptance Rate: 10%
Enrollment: 31,088
Founded: 1409

21. TU Dortmund University

North Rhine-Westphalia | Dortmund

For Marketing

#165 in Europe

#432 in the World

Acceptance Rate: 59%
Enrollment: 34,616
Male:Female: 54:46
Founded: 1968

22. Kiel University

Schleswig-Holstein | Kiel

For Marketing

#169 in Europe

#444 in the World

Enrollment: 27,468
Founded: 1665

23. University of Kassel

For Marketing

#174 in Europe

#453 in the World

Enrollment: 21,352
Male:Female: 50:50
Founded: 1971

24. Leibniz University of Hanover

Lower Saxony | Hanover

For Marketing

#178 in Europe

#460 in the World

Enrollment: 28,018
Founded: 1831

25. Ruhr University Bochum

North Rhine-Westphalia | Bochum

For Marketing

#181 in Europe

#470 in the World

Enrollment: 42,954
Founded: 1962

26. University of Freiburg

Baden-Wurttemberg | Freiburg im Breisgau

For Marketing

#184 in Europe

#474 in the World

Acceptance Rate: 33%
Enrollment: 23,938
Founded: 1457

27. University of Bremen

Bremen State | Bremen City

For Marketing

#187 in Europe

#488 in the World

Enrollment: 17,984
Founded: 1971

28. Braunschweig University of Technology

Lower Saxony | Braunschweig

For Marketing

#199 in Europe

#535 in the World

Acceptance Rate: 51%
Enrollment: 17,794
Founded: 1745

29. Otto von Guericke University of Magdeburg

Saxony-Anhalt | Magdeburg

For Marketing

#202 in Europe

#539 in the World

Enrollment: 13,143
Founded: 1993

30. University of Wurzburg

Bavaria | Wurzburg

For Marketing

#204 in Europe

#541 in the World

Enrollment: 27,149
Male:Female: 41:59
Founded: 1402

31. WHU - Otto Beisheim School of Management

Rhineland-Palatinate | Vallendar

For Marketing

#206 in Europe

#546 in the World

Enrollment: 1,669
Founded: 1984

32. University of Duisburg - Essen

North Rhine-Westphalia | Essen

For Marketing

#208 in Europe

#551 in the World

Enrollment: 43,281
Founded: 2003

33. Martin Luther University of Halle-Wittenberg

Saxony-Anhalt | Halle

For Marketing

#215 in Europe

#570 in the World

Acceptance Rate: 50%
Enrollment: 19,387
Founded: 1817

34. Hamburg University of Technology

Hamburg State | Hamburg City

For Marketing

#216 in Europe

#571 in the World

Enrollment: 7,223
Founded: 1978

35. Johannes Gutenberg University Mainz

Rhineland-Palatinate | Mainz

For Marketing

#224 in Europe

#589 in the World

Acceptance Rate: 28%
Enrollment: 33,132
Founded: 1946

36. University of Potsdam

Brandenburg | Potsdam

For Marketing

#231 in Europe

#612 in the World

Enrollment: 20,406
Founded: 1991

37. University of Giessen

Hesse | Giessen

For Marketing

#237 in Europe

#625 in the World

Acceptance Rate: 70%
Enrollment: 27,184
Founded: 1607

38. University of Marburg

Hesse | Marburg

For Marketing

#245 in Europe

#646 in the World

Enrollment: 22,612
Founded: 1527

39. University of Tubingen

Baden-Wurttemberg | Tubingen

For Marketing

#246 in Europe

#647 in the World

Enrollment: 28,238
Male:Female: 41:59
Founded: 1477

40. University of Bayreuth

Bavaria | Bayreuth

For Marketing

#248 in Europe

#650 in the World

Acceptance Rate: 30%
Enrollment: 12,773
Founded: 1972

41. University of Paderborn

North Rhine-Westphalia | Paderborn

For Marketing

#252 in Europe

#659 in the World

Acceptance Rate: 60%
Enrollment: 19,110
Founded: 1972

42. Friedrich Schiller University of Jena

Thuringia | Jena

For Marketing

#256 in Europe

#668 in the World

Acceptance Rate: 60%
Enrollment: 17,345
Founded: 1558

43. Saarland University

Saarland | Saarbrucken

For Marketing

#259 in Europe

#673 in the World

Acceptance Rate: 36%
Enrollment: 16,250
Founded: 1948

44. University of Regensburg

Bavaria | Regensburg

For Marketing

#263 in Europe

#678 in the World

Enrollment: 20,702
Founded: 1962

45. University of Augsburg

Bavaria | Augsburg

For Marketing

#264 in Europe

#682 in the World

Acceptance Rate: 30%
Enrollment: 19,975
Male:Female: 43:57
Founded: 1970

46. University of Bielefeld

North Rhine-Westphalia | Bielefeld

For Marketing

#266 in Europe

#684 in the World

Acceptance Rate: 50%
Enrollment: 23,342
Founded: 1969

47. Heinrich Heine University of Dusseldorf

North Rhine-Westphalia | Dusseldorf

For Marketing

#269 in Europe

#689 in the World

Enrollment: 37,473
Male:Female: 42:58
Founded: 1965

48. Carl von Ossietzky University of Oldenburg

Lower Saxony | Oldenburg

For Marketing

#270 in Europe

#690 in the World

Enrollment: 15,899
Founded: 1973

49. University of Ulm

Baden-Wurttemberg | Ulm

For Marketing

#284 in Europe

#716 in the World

Enrollment: 10,164
Founded: 1967

50. Berlin School of Economics and Law

Brandenburg | Berlin

For Marketing

#296 in Europe

#741 in the World

Enrollment: 12,246
Founded: 1971

51. Technical University of Kaiserslautern

Rhineland-Palatinate | Kaiserslautern

For Marketing

#298 in Europe

#746 in the World

Enrollment: 13,607
Male:Female: 60:40
Founded: 1970

52. University of Konstanz

Baden-Wurttemberg | Konstanz

For Marketing

#319 in Europe

#804 in the World

Enrollment: 10,939
Male:Female: 43:57
Founded: 1966

53. Leuphana University of Luneburg

Lower Saxony | Luneburg

For Marketing

#325 in Europe

#818 in the World

Enrollment: 9,620
Founded: 1946

54. University of Rostock

Mecklenburg-Vorpommern | Rostock

For Marketing

#335 in Europe

#848 in the World

Enrollment: 12,996
Male:Female: 50:50
Founded: 1419

55. Charite - Medical University of Berlin

Brandenburg | Berlin

For Marketing

#343 in Europe

#883 in the World

Enrollment: 9,340
Founded: 1710

56. University of Hohenheim

Baden-Wurttemberg | Stuttgart

For Marketing

#351 in Europe

#901 in the World

Enrollment: 8,392
Male:Female: 43:57
Founded: 1818

57. University of Siegen

North Rhine-Westphalia | Siegen

For Marketing

#352 in Europe

#903 in the World

Enrollment: 17,805
Founded: 1972

58. University of Bamberg

Bavaria | Bamberg

For Marketing

#399 in Europe

#1051 in the World

Acceptance Rate: 40%
Enrollment: 11,000
Founded: 1972

59. University of Koblenz-Landau

Rhineland-Palatinate | Koblenz

For Marketing

#422 in Europe

#1136 in the World

Enrollment: 15,757
Founded: 1990

60. Osnabruck University

Lower Saxony | Osnabruck

For Marketing

#427 in Europe

#1156 in the World

Enrollment: 13,628
Founded: 1974

61. Chemnitz University of Technology

Saxony | Chemnitz

For Marketing

#442 in Europe

#1216 in the World

Enrollment: 9,873
Founded: 1836

62. Catholic University of Eichstatt-Ingolstadt

Bavaria | Eichstatt

For Marketing

#450 in Europe

#1229 in the World

Acceptance Rate: 50%
Enrollment: 4,910
Founded: 1980

63. University of Wuppertal

North Rhine-Westphalia | Wuppertal

For Marketing

#469 in Europe

#1282 in the World

Enrollment: 22,601
Founded: 1972

64. University of Passau

Bavaria | Passau

For Marketing

#474 in Europe

#1298 in the World

Acceptance Rate: 70%
Enrollment: 11,846
Founded: 1973

65. University of Trier

Rhineland-Palatinate | Trier

For Marketing

#481 in Europe

#1318 in the World

Acceptance Rate: 60%
Enrollment: 11,564
Founded: 1970

66. Witten/Herdecke University

North Rhine-Westphalia | Witten

For Marketing

#485 in Europe

#1338 in the World

Acceptance Rate: 50%
Enrollment: 2,894
Founded: 1982

67. Hannover Medical School

Lower Saxony | Hanover

For Marketing

#496 in Europe

#1373 in the World

Acceptance Rate: 10%
Enrollment: 3,843
Founded: 1965

68. EBS University for business and law

Hesse | Wiesbaden

For Marketing

#500 in Europe

#1382 in the World

Acceptance Rate: 51%
Enrollment: 2,227
Founded: 1971

69. University of Lubeck

Schleswig-Holstein | Lubeck

For Marketing

#511 in Europe

#1409 in the World

Enrollment: 5,968
Founded: 1964

70. University of Hagen

North Rhine-Westphalia | Hagen

For Marketing

#525 in Europe

#1455 in the World

Enrollment: 71,351
Founded: 1974

71. Munich University of the Federal Armed Forces

Bavaria | Neubiberg

For Marketing

#527 in Europe

#1460 in the World

Acceptance Rate: 32%
Enrollment: 1,084
Founded: 1973

72. Clausthal University of Technology

Lower Saxony | Clausthal-Zellerfeld

For Marketing

#533 in Europe

#1487 in the World

Acceptance Rate: 50%
Enrollment: 3,446
Founded: 1775

73. ESMT Berlin

Brandenburg | Berlin

For Marketing

#538 in Europe

#1518 in the World

Acceptance Rate: 22%
Enrollment: 233
Founded: 2002

74. University of the Federal Armed Forces Hamburg

Hamburg State | Hamburg City

For Marketing

#551 in Europe

#1560 in the World

Enrollment: 2,587
Founded: 1972

75. European University Viadrina

Brandenburg | Frankfurt

For Marketing

#561 in Europe

#1595 in the World

Acceptance Rate: 50%
Enrollment: 5,210
Founded: 1991

76. University of Banking of Frankfurt

Hesse | Frankfurt

For Marketing

#564 in Europe

#1602 in the World

Acceptance Rate: 20%
Enrollment: 1,278
Founded: 1957

77. Brandenburg University of Technology Cottbus - Senftenberg

Brandenburg | Senftenberg

For Marketing

#565 in Europe

#1613 in the World

Acceptance Rate: 70%
Enrollment: 7,280
Founded: 2013

78. Ilmenau University of Technology

Thuringia | Ilmenau

For Marketing

#567 in Europe

#1621 in the World

Enrollment: 4,889
Founded: 1953

79. Jacobs University Bremen

Bremen State | Bremen City

For Marketing

#569 in Europe

#1628 in the World

Enrollment: 1,531
Founded: 2001

80. Freiberg University of Technology

Saxony | Freiberg

For Marketing

#592 in Europe

#1752 in the World

Enrollment: 4,016
Founded: 1765

81. Bauhaus - University Weimar

Thuringia | Weimar

For Marketing

#599 in Europe

#1777 in the World

Enrollment: 3,988
Founded: 1860

82. Pforzheim University

Baden-Wurttemberg | Pforzheim

For Marketing

#602 in Europe

#1800 in the World

Acceptance Rate: 35%
Enrollment: 5,753
Founded: 1877

83. Zeppelin University

Baden-Wurttemberg | Friedrichshafen

For Marketing

#603 in Europe

#1806 in the World

Acceptance Rate: 30%
Enrollment: 805
Founded: 2003

84. HHL Leipzig Graduate School of Management

Saxony | Leipzig

For Marketing

#604 in Europe

#1809 in the World

Enrollment: 737
Founded: 1898

85. University of Greifswald

Mecklenburg-Vorpommern | Greifswald

For Marketing

#627 in Europe

#1898 in the World

Enrollment: 10,366
Founded: 1456

86. German Sport University Cologne

North Rhine-Westphalia | Cologne

For Marketing

#633 in Europe

#1922 in the World

Acceptance Rate: 30%
Enrollment: 6,000
Founded: 1947

87. Reutlingen University

Baden-Wurttemberg | Reutlingen

For Marketing

#641 in Europe

#1951 in the World

Acceptance Rate: 50%
Enrollment: 5,700
Founded: 1855

88. University of Hildesheim

Lower Saxony | Hildesheim

For Marketing

#644 in Europe

#1972 in the World

Enrollment: 8,307
Founded: 1978

89. Kuhne Logistics University

Hamburg State | Hamburg City

For Marketing

#659 in Europe

#2050 in the World

Enrollment: 450
Founded: 2010

90. Munich University of Applied Sciences

Bavaria | Munich

For Marketing

#685 in Europe

#2159 in the World

Enrollment: 18,183
Founded: 1971

91. University of Applied Sciences for Economics and Management

North Rhine-Westphalia | Essen

For Marketing

#699 in Europe

#2240 in the World

Enrollment: 47,098
Founded: 1993

92. German University of Administrative Sciences Speyer

Rhineland-Palatinate | Speyer

For Marketing

#721 in Europe

#2355 in the World

Enrollment: 295
Founded: 1947

93. Frankfurt University of Applied Sciences

Hesse | Frankfurt

For Marketing

#726 in Europe

#2379 in the World

Enrollment: 15,362
Founded: 1971

94. Mainz University of Applied Sciences

Rhineland-Palatinate | Mainz

For Marketing

#753 in Europe

#2524 in the World

Enrollment: 5,786
Founded: 1996

95. Heilbronn University of Applied Sciences

Baden-Wurttemberg | Heilbronn

For Marketing

#762 in Europe

#2587 in the World

Enrollment: 7,917
Founded: 1961

96. Darmstadt University of Applied Sciences

Hesse | Darmstadt

For Marketing

#763 in Europe

#2588 in the World

Enrollment: 16,136
Founded: 1971

97. Berlin University of Applied Sciences

Brandenburg | Berlin

For Marketing

#773 in Europe

#2636 in the World

Enrollment: 14,167
Founded: 1994

98. Berlin Technical University of Applied Sciences

Brandenburg | Berlin

For Marketing

#778 in Europe

#2658 in the World

Enrollment: 12,833
Male:Female: 66:34
Founded: 1971

99. Cologne University of Applied Sciences

North Rhine-Westphalia | Cologne

For Marketing

#790 in Europe

#2713 in the World

Enrollment: 27,000
Founded: 1971

100. Aachen University of Applied Sciences

North Rhine-Westphalia | Aachen

For Marketing

#791 in Europe

#2715 in the World

Acceptance Rate: 51%
Enrollment: 13,671
Founded: 1971

The best cities to study Marketing in Germany based on the number of universities and their ranks are Munich, Hamburg, Aachen, and Karlsruhe.