100 Best universities for Marketing in Germany

Updated: March 02, 2025

Ranking by academic field

Below is a list of best universities in Germany ranked based on their research performance in Marketing. A graph of 3.35M citations received by 126K academic papers made by 151 universities in Germany was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. Technical University of Munich

Bavaria | Munich

For Marketing

#32 in Europe

#118 in the World

Acceptance Rate: 46%
Enrollment: 44,000
Male:Female: 63:37
Founded: 1868

2. University of Hamburg

Hamburg State | Hamburg City

For Marketing

#36 in Europe

#136 in the World

Enrollment: 43,957
Founded: 1919

3. RWTH Aachen University

North Rhine-Westphalia | Aachen

For Marketing

#37 in Europe

#137 in the World

Enrollment: 47,521
Founded: 1870

4. Karlsruhe Institute of Technology

Baden-Wurttemberg | Karlsruhe

For Marketing

#68 in Europe

#217 in the World

Acceptance Rate: 26%
Enrollment: 23,321
Founded: 2009

5. Technical University of Berlin

Brandenburg | Berlin

For Marketing

#69 in Europe

#219 in the World

Enrollment: 34,842
Founded: 1946

6. University of Munich

Bavaria | Munich

For Marketing

#73 in Europe

#229 in the World

Acceptance Rate: 55%
Enrollment: 52,418
Founded: 1472

7. Heidelberg University - Germany

Baden-Wurttemberg | Heidelberg

For Marketing

#85 in Europe

#257 in the World

Acceptance Rate: 45%
Enrollment: 28,413
Male:Female: 45:55
Founded: 1386

8. University of Mannheim

Baden-Wurttemberg | Mannheim

For Marketing

#92 in Europe

#278 in the World

Enrollment: 11,532
Founded: 1907

9. University of Bonn

North Rhine-Westphalia | Bonn

For Marketing

#99 in Europe

#289 in the World

Acceptance Rate: 36%
Enrollment: 38,043
Founded: 1818

10. University of Erlangen Nuremberg

Bavaria | Erlangen

For Marketing

#100 in Europe

#290 in the World

Acceptance Rate: 46%
Enrollment: 39,658
Founded: 1743

11. Darmstadt University of Technology

Hesse | Darmstadt

For Marketing

#113 in Europe

#319 in the World

Enrollment: 24,969
Founded: 1877

12. Goethe University of Frankfurt am Main

Hesse | Frankfurt

For Marketing

#114 in Europe

#321 in the World

Enrollment: 43,461
Founded: 1914

13. University of Gottingen

Lower Saxony | Gottingen

For Marketing

#117 in Europe

#334 in the World

Enrollment: 31,619
Founded: 1734

14. University of Munster

North Rhine-Westphalia | Munster

For Marketing

#119 in Europe

#338 in the World

Acceptance Rate: 14%
Enrollment: 43,728
Founded: 1780

15. Humboldt University of Berlin

Brandenburg | Berlin

For Marketing

#128 in Europe

#353 in the World

Enrollment: 36,232
Founded: 1809

16. University of Stuttgart

Baden-Wurttemberg | Stuttgart

For Marketing

#133 in Europe

#361 in the World

Enrollment: 22,616
Founded: 1829

17. University of Cologne

North Rhine-Westphalia | Cologne

For Marketing

#134 in Europe

#364 in the World

Enrollment: 52,204
Male:Female: 39:61
Founded: 1388

18. Dresden University of Technology

Saxony | Dresden

For Marketing

#139 in Europe

#377 in the World

Enrollment: 31,517
Founded: 1828

19. Free University of Berlin

Brandenburg | Berlin

For Marketing

#141 in Europe

#389 in the World

Acceptance Rate: 15%
Enrollment: 37,908
Founded: 1948

20. University of Leipzig

Saxony | Leipzig

For Marketing

#150 in Europe

#409 in the World

Acceptance Rate: 10%
Enrollment: 31,088
Founded: 1409

21. TU Dortmund University

North Rhine-Westphalia | Dortmund

For Marketing

#164 in Europe

#430 in the World

Acceptance Rate: 59%
Enrollment: 34,616
Male:Female: 54:46
Founded: 1968

22. Kiel University

Schleswig-Holstein | Kiel

For Marketing

#167 in Europe

#437 in the World

Enrollment: 27,468
Founded: 1665

23. Leibniz University of Hanover

Lower Saxony | Hanover

For Marketing

#173 in Europe

#453 in the World

Enrollment: 28,018
Founded: 1831

24. University of Kassel

For Marketing

#175 in Europe

#456 in the World

Enrollment: 25,043
Male:Female: 50:50
Founded: 1971

25. University of Freiburg

Baden-Wurttemberg | Freiburg im Breisgau

For Marketing

#178 in Europe

#465 in the World

Acceptance Rate: 33%
Enrollment: 23,938
Founded: 1457

26. Ruhr University Bochum

North Rhine-Westphalia | Bochum

For Marketing

#184 in Europe

#476 in the World

Enrollment: 42,954
Founded: 1962

27. University of Bremen

Bremen State | Bremen City

For Marketing

#186 in Europe

#485 in the World

Enrollment: 17,984
Founded: 1971

28. Braunschweig University of Technology

Lower Saxony | Braunschweig

For Marketing

#198 in Europe

#531 in the World

Acceptance Rate: 51%
Enrollment: 17,794
Founded: 1745

29. University of Wurzburg

Bavaria | Wurzburg

For Marketing

#200 in Europe

#536 in the World

Enrollment: 27,149
Male:Female: 41:59
Founded: 1402

30. University of Duisburg - Essen

North Rhine-Westphalia | Essen

For Marketing

#206 in Europe

#546 in the World

Enrollment: 43,281
Founded: 2003

31. Otto von Guericke University of Magdeburg

Saxony-Anhalt | Magdeburg

For Marketing

#208 in Europe

#550 in the World

Enrollment: 13,143
Founded: 1993

32. WHU - Otto Beisheim School of Management

Rhineland-Palatinate | Vallendar

For Marketing

#210 in Europe

#556 in the World

Enrollment: 1,669
Founded: 1984

33. Martin Luther University of Halle-Wittenberg

Saxony-Anhalt | Halle

For Marketing

#211 in Europe

#564 in the World

Acceptance Rate: 50%
Enrollment: 20,390
Founded: 1817

34. Hamburg University of Technology

Hamburg State | Hamburg City

For Marketing

#220 in Europe

#586 in the World

Enrollment: 7,223
Founded: 1978

35. Johannes Gutenberg University Mainz

Rhineland-Palatinate | Mainz

For Marketing

#222 in Europe

#588 in the World

Acceptance Rate: 28%
Enrollment: 33,132
Founded: 1946

36. University of Potsdam

Brandenburg | Potsdam

For Marketing

#232 in Europe

#614 in the World

Enrollment: 20,406
Founded: 1991

37. University of Giessen

Hesse | Giessen

For Marketing

#237 in Europe

#621 in the World

Acceptance Rate: 70%
Enrollment: 27,184
Founded: 1607

38. University of Marburg

Hesse | Marburg

For Marketing

#238 in Europe

#622 in the World

Enrollment: 22,612
Founded: 1527

39. University of Tubingen

Baden-Wurttemberg | Tubingen

For Marketing

#246 in Europe

#642 in the World

Enrollment: 28,238
Male:Female: 41:59
Founded: 1477

40. University of Bayreuth

Bavaria | Bayreuth

For Marketing

#249 in Europe

#653 in the World

Acceptance Rate: 30%
Enrollment: 12,773
Founded: 1972

41. University of Paderborn

North Rhine-Westphalia | Paderborn

For Marketing

#250 in Europe

#654 in the World

Acceptance Rate: 60%
Enrollment: 19,110
Founded: 1972

42. Saarland University

Saarland | Saarbrucken

For Marketing

#255 in Europe

#662 in the World

Acceptance Rate: 36%
Enrollment: 16,300
Founded: 1948

43. Friedrich Schiller University of Jena

Thuringia | Jena

For Marketing

#257 in Europe

#664 in the World

Acceptance Rate: 60%
Enrollment: 17,345
Founded: 1558

44. University of Bielefeld

North Rhine-Westphalia | Bielefeld

For Marketing

#258 in Europe

#665 in the World

Acceptance Rate: 50%
Enrollment: 24,488
Founded: 1969

45. University of Regensburg

Bavaria | Regensburg

For Marketing

#259 in Europe

#666 in the World

Enrollment: 20,702
Founded: 1962

46. University of Augsburg

Bavaria | Augsburg

For Marketing

#265 in Europe

#674 in the World

Acceptance Rate: 30%
Enrollment: 19,975
Male:Female: 43:57
Founded: 1970

47. Heinrich Heine University of Dusseldorf

North Rhine-Westphalia | Dusseldorf

For Marketing

#268 in Europe

#677 in the World

Enrollment: 37,473
Male:Female: 42:58
Founded: 1965

48. University of Ulm

Baden-Wurttemberg | Ulm

For Marketing

#275 in Europe

#699 in the World

Enrollment: 10,164
Founded: 1967

49. Carl von Ossietzky University of Oldenburg

Lower Saxony | Oldenburg

For Marketing

#279 in Europe

#707 in the World

Enrollment: 15,899
Founded: 1973

50. Technical University of Kaiserslautern

Rhineland-Palatinate | Kaiserslautern

For Marketing

#290 in Europe

#727 in the World

Enrollment: 13,607
Male:Female: 60:40
Founded: 1970

51. Berlin School of Economics and Law

Brandenburg | Berlin

For Marketing

#306 in Europe

#771 in the World

Enrollment: 12,246
Founded: 1971

52. University of Konstanz

Baden-Wurttemberg | Konstanz

For Marketing

#318 in Europe

#797 in the World

Enrollment: 10,939
Male:Female: 43:57
Founded: 1966

53. Leuphana University of Luneburg

Lower Saxony | Luneburg

For Marketing

#327 in Europe

#824 in the World

Enrollment: 9,620
Founded: 1946

54. University of Rostock

Mecklenburg-Vorpommern | Rostock

For Marketing

#335 in Europe

#848 in the World

Enrollment: 12,996
Male:Female: 50:50
Founded: 1419

55. Charite - Medical University of Berlin

Brandenburg | Berlin

For Marketing

#344 in Europe

#883 in the World

Enrollment: 9,340
Founded: 1710

56. University of Hohenheim

Baden-Wurttemberg | Stuttgart

For Marketing

#349 in Europe

#892 in the World

Enrollment: 8,392
Male:Female: 43:57
Founded: 1818

57. University of Siegen

North Rhine-Westphalia | Siegen

For Marketing

#352 in Europe

#899 in the World

Enrollment: 17,805
Founded: 1972

58. University of Bamberg

Bavaria | Bamberg

For Marketing

#392 in Europe

#1029 in the World

Acceptance Rate: 40%
Enrollment: 11,000
Founded: 1972

59. University of Koblenz-Landau

Rhineland-Palatinate | Koblenz

For Marketing

#418 in Europe

#1124 in the World

Enrollment: 15,757
Founded: 1990

60. Osnabruck University

Lower Saxony | Osnabruck

For Marketing

#425 in Europe

#1152 in the World

Enrollment: 13,628
Founded: 1974

61. Chemnitz University of Technology

Saxony | Chemnitz

For Marketing

#445 in Europe

#1210 in the World

Enrollment: 9,873
Founded: 1836

62. Catholic University of Eichstatt-Ingolstadt

Bavaria | Eichstatt

For Marketing

#448 in Europe

#1220 in the World

Acceptance Rate: 50%
Enrollment: 4,910
Founded: 1980

63. University of Wuppertal

North Rhine-Westphalia | Wuppertal

For Marketing

#460 in Europe

#1262 in the World

Enrollment: 22,601
Founded: 1972

64. University of Passau

Bavaria | Passau

For Marketing

#468 in Europe

#1279 in the World

Acceptance Rate: 70%
Enrollment: 11,846
Founded: 1973

65. University of Trier

Rhineland-Palatinate | Trier

For Marketing

#474 in Europe

#1292 in the World

Acceptance Rate: 60%
Enrollment: 11,564
Founded: 1970

66. Witten/Herdecke University

North Rhine-Westphalia | Witten

For Marketing

#487 in Europe

#1345 in the World

Acceptance Rate: 50%
Enrollment: 2,894
Founded: 1982

67. Hannover Medical School

Lower Saxony | Hanover

For Marketing

#492 in Europe

#1356 in the World

Acceptance Rate: 10%
Enrollment: 3,843
Founded: 1965

68. EBS University for business and law

Hesse | Wiesbaden

For Marketing

#494 in Europe

#1375 in the World

Acceptance Rate: 51%
Enrollment: 2,227
Founded: 1971

69. University of Lubeck

Schleswig-Holstein | Lubeck

For Marketing

#496 in Europe

#1381 in the World

Enrollment: 5,968
Founded: 1964

70. University of Hagen

North Rhine-Westphalia | Hagen

For Marketing

#519 in Europe

#1438 in the World

Enrollment: 71,351
Founded: 1974

71. Clausthal University of Technology

Lower Saxony | Clausthal-Zellerfeld

For Marketing

#525 in Europe

#1459 in the World

Acceptance Rate: 50%
Enrollment: 3,446
Founded: 1775

72. Munich University of the Federal Armed Forces

Bavaria | Neubiberg

For Marketing

#528 in Europe

#1468 in the World

Acceptance Rate: 32%
Enrollment: 1,084
Founded: 1973

73. ESMT Berlin

Brandenburg | Berlin

For Marketing

#538 in Europe

#1510 in the World

Acceptance Rate: 22%
Enrollment: 233
Founded: 2002

74. University of the Federal Armed Forces Hamburg

Hamburg State | Hamburg City

For Marketing

#547 in Europe

#1547 in the World

Enrollment: 2,587
Founded: 1972

75. European University Viadrina

Brandenburg | Frankfurt

For Marketing

#556 in Europe

#1577 in the World

Acceptance Rate: 50%
Enrollment: 5,210
Founded: 1991

76. Ilmenau University of Technology

Thuringia | Ilmenau

For Marketing

#563 in Europe

#1605 in the World

Enrollment: 4,889
Founded: 1953

77. Brandenburg University of Technology Cottbus - Senftenberg

Brandenburg | Senftenberg

For Marketing

#564 in Europe

#1610 in the World

Acceptance Rate: 70%
Enrollment: 7,280
Founded: 2013

78. University of Banking of Frankfurt

Hesse | Frankfurt

For Marketing

#566 in Europe

#1619 in the World

Acceptance Rate: 20%
Enrollment: 1,278
Founded: 1957

79. Jacobs University Bremen

Bremen State | Bremen City

For Marketing

#570 in Europe

#1635 in the World

Enrollment: 1,531
Founded: 2001

80. Freiberg University of Technology

Saxony | Freiberg

For Marketing

#584 in Europe

#1726 in the World

Enrollment: 4,016
Founded: 1765

81. Bauhaus - University Weimar

Thuringia | Weimar

For Marketing

#593 in Europe

#1747 in the World

Enrollment: 3,988
Founded: 1860

82. Pforzheim University

Baden-Wurttemberg | Pforzheim

For Marketing

#597 in Europe

#1773 in the World

Acceptance Rate: 35%
Enrollment: 5,753
Founded: 1877

83. Zeppelin University

Baden-Wurttemberg | Friedrichshafen

For Marketing

#617 in Europe

#1849 in the World

Acceptance Rate: 30%
Enrollment: 805
Founded: 2003

84. University of Greifswald

Mecklenburg-Vorpommern | Greifswald

For Marketing

#619 in Europe

#1854 in the World

Enrollment: 10,366
Founded: 1456

85. HHL Leipzig Graduate School of Management

Saxony | Leipzig

For Marketing

#624 in Europe

#1873 in the World

Enrollment: 737
Founded: 1898

86. German Sport University Cologne

North Rhine-Westphalia | Cologne

For Marketing

#638 in Europe

#1954 in the World

Acceptance Rate: 30%
Enrollment: 6,000
Founded: 1947

87. University of Hildesheim

Lower Saxony | Hildesheim

For Marketing

#639 in Europe

#1955 in the World

Enrollment: 8,307
Founded: 1978

88. Reutlingen University

Baden-Wurttemberg | Reutlingen

For Marketing

#641 in Europe

#1967 in the World

Acceptance Rate: 50%
Enrollment: 5,700
Founded: 1855

89. Kuhne Logistics University

Hamburg State | Hamburg City

For Marketing

#660 in Europe

#2047 in the World

Enrollment: 450
Founded: 2010

90. Munich University of Applied Sciences

Bavaria | Munich

For Marketing

#676 in Europe

#2133 in the World

Enrollment: 18,183
Founded: 1971

91. University of Applied Sciences for Economics and Management

North Rhine-Westphalia | Essen

For Marketing

#693 in Europe

#2217 in the World

Enrollment: 21,263
Founded: 1993

92. German University of Administrative Sciences Speyer

Rhineland-Palatinate | Speyer

For Marketing

#712 in Europe

#2307 in the World

Enrollment: 295
Founded: 1947

93. Frankfurt University of Applied Sciences

Hesse | Frankfurt

For Marketing

#729 in Europe

#2381 in the World

Enrollment: 15,362
Founded: 1971

94. Darmstadt University of Applied Sciences

Hesse | Darmstadt

For Marketing

#743 in Europe

#2491 in the World

Enrollment: 16,136
Male:Female: 61:39
Founded: 1971

95. Mainz University of Applied Sciences

Rhineland-Palatinate | Mainz

For Marketing

#755 in Europe

#2552 in the World

Enrollment: 5,786
Founded: 1996

96. Heilbronn University of Applied Sciences

Baden-Wurttemberg | Heilbronn

For Marketing

#763 in Europe

#2585 in the World

Enrollment: 7,917
Founded: 1961

97. Berlin University of Applied Sciences

Brandenburg | Berlin

For Marketing

#766 in Europe

#2605 in the World

Enrollment: 14,167
Founded: 1994

98. Aachen University of Applied Sciences

North Rhine-Westphalia | Aachen

For Marketing

#782 in Europe

#2656 in the World

Acceptance Rate: 51%
Enrollment: 13,671
Founded: 1971

99. Berlin Technical University of Applied Sciences

Brandenburg | Berlin

For Marketing

#785 in Europe

#2668 in the World

Enrollment: 12,833
Male:Female: 66:34
Founded: 1971

100. Cologne University of Applied Sciences

North Rhine-Westphalia | Cologne

For Marketing

#791 in Europe

#2701 in the World

Enrollment: 27,000
Founded: 1971

The best cities to study Marketing in Germany based on the number of universities and their ranks are Munich, Hamburg, Aachen, and Karlsruhe.