100 Best universities for Marketing in Germany

Updated: February 29, 2024

Ranking by academic field

Below is a list of best universities in Germany ranked based on their research performance in Marketing. A graph of 2.36M citations received by 116K academic papers made by 149 universities in Germany was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. Technical University of Munich

Bavaria | Munich

For Marketing

#35 in Europe

#127 in the World

Acceptance Rate: 46%
Enrollment: 44,000
Male:Female: 63:37
Founded: 1868

2. RWTH Aachen University

North Rhine-Westphalia | Aachen

For Marketing

#37 in Europe

#135 in the World

Enrollment: 47,521
Founded: 1870

3. University of Hamburg

Hamburg State | Hamburg City

For Marketing

#52 in Europe

#170 in the World

Enrollment: 43,957
Founded: 1919

4. Technical University of Berlin

Brandenburg | Berlin

For Marketing

#70 in Europe

#216 in the World

Enrollment: 35,149
Founded: 1946

5. Karlsruhe Institute of Technology

Baden-Wurttemberg | Karlsruhe

For Marketing

#74 in Europe

#230 in the World

Acceptance Rate: 26%
Enrollment: 23,321
Founded: 2009

6. University of Munich

Bavaria | Munich

For Marketing

#81 in Europe

#244 in the World

Acceptance Rate: 55%
Enrollment: 52,418
Founded: 1472

7. University of Mannheim

Baden-Wurttemberg | Mannheim

For Marketing

#90 in Europe

#270 in the World

Enrollment: 11,532
Founded: 1907

8. Heidelberg University - Germany

Baden-Wurttemberg | Heidelberg

For Marketing

#91 in Europe

#271 in the World

Acceptance Rate: 45%
Enrollment: 28,413
Male:Female: 45:55
Founded: 1386

9. University of Bonn

North Rhine-Westphalia | Bonn

For Marketing

#94 in Europe

#280 in the World

Acceptance Rate: 36%
Enrollment: 38,043
Founded: 1818

10. University of Erlangen Nuremberg

Bavaria | Erlangen

For Marketing

#103 in Europe

#294 in the World

Acceptance Rate: 46%
Enrollment: 38,878
Founded: 1743

11. Darmstadt University of Technology

Hesse | Darmstadt

For Marketing

#112 in Europe

#315 in the World

Enrollment: 24,969
Founded: 1877

12. Goethe University of Frankfurt am Main

Hesse | Frankfurt

For Marketing

#115 in Europe

#322 in the World

Enrollment: 43,461
Founded: 1914

13. University of Gottingen

Lower Saxony | Gottingen

For Marketing

#116 in Europe

#324 in the World

Enrollment: 31,619
Founded: 1734

14. Humboldt University of Berlin

Brandenburg | Berlin

For Marketing

#119 in Europe

#329 in the World

Enrollment: 36,378
Founded: 1809

15. University of Stuttgart

Baden-Wurttemberg | Stuttgart

For Marketing

#122 in Europe

#334 in the World

Enrollment: 22,616
Founded: 1829

16. University of Munster

North Rhine-Westphalia | Munster

For Marketing

#130 in Europe

#349 in the World

Acceptance Rate: 14%
Enrollment: 43,728
Founded: 1780

17. Dresden University of Technology

Saxony | Dresden

For Marketing

#136 in Europe

#362 in the World

Enrollment: 31,517
Founded: 1828

18. Free University of Berlin

Brandenburg | Berlin

For Marketing

#139 in Europe

#374 in the World

Acceptance Rate: 15%
Enrollment: 37,608
Founded: 1948

19. TU Dortmund University

North Rhine-Westphalia | Dortmund

For Marketing

#153 in Europe

#407 in the World

Acceptance Rate: 59%
Enrollment: 34,616
Male:Female: 54:46
Founded: 1968

20. Kiel University

Schleswig-Holstein | Kiel

For Marketing

#158 in Europe

#422 in the World

Enrollment: 27,468
Founded: 1665

21. University of Leipzig

Saxony | Leipzig

For Marketing

#162 in Europe

#427 in the World

Acceptance Rate: 10%
Enrollment: 31,088
Founded: 1409

22. University of Cologne

North Rhine-Westphalia | Cologne

For Marketing

#165 in Europe

#431 in the World

Enrollment: 52,204
Male:Female: 39:61
Founded: 1388

23. University of Freiburg

Baden-Wurttemberg | Freiburg im Breisgau

For Marketing

#168 in Europe

#440 in the World

Acceptance Rate: 33%
Enrollment: 23,938
Founded: 1457

24. Leibniz University of Hanover

Lower Saxony | Hanover

For Marketing

#171 in Europe

#445 in the World

Enrollment: 28,817
Founded: 1831

25. University of Bremen

Bremen State | Bremen City

For Marketing

#172 in Europe

#446 in the World

Enrollment: 17,984
Founded: 1971

26. University of Kassel

For Marketing

#178 in Europe

#461 in the World

Enrollment: 25,043
Male:Female: 50:50
Founded: 1971

27. Ruhr University Bochum

North Rhine-Westphalia | Bochum

For Marketing

#188 in Europe

#490 in the World

Enrollment: 42,954
Founded: 1962

28. Braunschweig University of Technology

Lower Saxony | Braunschweig

For Marketing

#191 in Europe

#498 in the World

Acceptance Rate: 51%
Enrollment: 17,794
Founded: 1745

29. University of Wurzburg

Bavaria | Wurzburg

For Marketing

#197 in Europe

#531 in the World

Enrollment: 27,149
Male:Female: 41:59
Founded: 1402

30. University of Duisburg - Essen

North Rhine-Westphalia | Essen

For Marketing

#200 in Europe

#537 in the World

Enrollment: 43,281
Founded: 2003

31. WHU - Otto Beisheim School of Management

Rhineland-Palatinate | Vallendar

For Marketing

#204 in Europe

#542 in the World

Enrollment: 1,669
Founded: 1984

32. Martin Luther University of Halle-Wittenberg

Saxony-Anhalt | Halle

For Marketing

#211 in Europe

#560 in the World

Acceptance Rate: 50%
Enrollment: 20,390
Founded: 1817

33. Otto von Guericke University of Magdeburg

Saxony-Anhalt | Magdeburg

For Marketing

#214 in Europe

#565 in the World

Enrollment: 13,143
Founded: 1993

34. University of Giessen

Hesse | Giessen

For Marketing

#219 in Europe

#573 in the World

Acceptance Rate: 70%
Enrollment: 27,184
Founded: 1607

35. University of Potsdam

Brandenburg | Potsdam

For Marketing

#222 in Europe

#577 in the World

Enrollment: 20,878
Founded: 1991

36. University of Marburg

Hesse | Marburg

For Marketing

#224 in Europe

#581 in the World

Enrollment: 22,612
Founded: 1527

37. Johannes Gutenberg University Mainz

Rhineland-Palatinate | Mainz

For Marketing

#229 in Europe

#597 in the World

Acceptance Rate: 28%
Enrollment: 33,132
Founded: 1946

38. University of Paderborn

North Rhine-Westphalia | Paderborn

For Marketing

#230 in Europe

#598 in the World

Acceptance Rate: 60%
Enrollment: 19,110
Founded: 1972

39. University of Tubingen

Baden-Wurttemberg | Tubingen

For Marketing

#231 in Europe

#599 in the World

Enrollment: 27,770
Male:Female: 41:59
Founded: 1477

40. University of Augsburg

Bavaria | Augsburg

For Marketing

#238 in Europe

#611 in the World

Acceptance Rate: 30%
Enrollment: 19,975
Male:Female: 43:57
Founded: 1970

41. University of Regensburg

Bavaria | Regensburg

For Marketing

#242 in Europe

#617 in the World

Enrollment: 20,702
Founded: 1962

42. University of Bielefeld

North Rhine-Westphalia | Bielefeld

For Marketing

#247 in Europe

#625 in the World

Acceptance Rate: 50%
Enrollment: 24,488
Founded: 1969

43. University of Ulm

Baden-Wurttemberg | Ulm

For Marketing

#248 in Europe

#629 in the World

Enrollment: 10,164
Founded: 1967

44. Saarland University

Saarland | Saarbrucken

For Marketing

#254 in Europe

#640 in the World

Acceptance Rate: 36%
Enrollment: 16,604
Founded: 1948

45. Hamburg University of Technology

Hamburg State | Hamburg City

For Marketing

#256 in Europe

#644 in the World

Enrollment: 7,832
Founded: 1978

46. University of Bayreuth

Bavaria | Bayreuth

For Marketing

#258 in Europe

#647 in the World

Acceptance Rate: 30%
Enrollment: 12,773
Founded: 1972

47. Friedrich Schiller University of Jena

Thuringia | Jena

For Marketing

#260 in Europe

#657 in the World

Acceptance Rate: 60%
Enrollment: 17,345
Founded: 1558

48. Technical University of Kaiserslautern

Rhineland-Palatinate | Kaiserslautern

For Marketing

#265 in Europe

#669 in the World

Enrollment: 13,607
Male:Female: 60:40
Founded: 1970

49. Carl von Ossietzky University of Oldenburg

Lower Saxony | Oldenburg

For Marketing

#273 in Europe

#687 in the World

Enrollment: 15,899
Founded: 1973

50. Heinrich Heine University of Dusseldorf

North Rhine-Westphalia | Dusseldorf

For Marketing

#276 in Europe

#693 in the World

Enrollment: 37,473
Male:Female: 42:58
Founded: 1965

51. University of Konstanz

Baden-Wurttemberg | Konstanz

For Marketing

#298 in Europe

#750 in the World

Enrollment: 10,964
Male:Female: 43:57
Founded: 1966

52. Leuphana University of Luneburg

Lower Saxony | Luneburg

For Marketing

#314 in Europe

#784 in the World

Enrollment: 9,620
Founded: 1946

53. University of Rostock

Mecklenburg-Vorpommern | Rostock

For Marketing

#321 in Europe

#799 in the World

Enrollment: 12,996
Male:Female: 50:50
Founded: 1419

54. Berlin School of Economics and Law

Brandenburg | Berlin

For Marketing

#326 in Europe

#812 in the World

Enrollment: 11,828
Founded: 1971

55. Charite - Medical University of Berlin

Brandenburg | Berlin

For Marketing

#338 in Europe

#851 in the World

Enrollment: 8,877
Founded: 1710

56. University of Hohenheim

Baden-Wurttemberg | Stuttgart

For Marketing

#344 in Europe

#866 in the World

Enrollment: 8,392
Male:Female: 43:57
Founded: 1818

57. University of Bamberg

Bavaria | Bamberg

For Marketing

#390 in Europe

#1002 in the World

Acceptance Rate: 40%
Enrollment: 12,161
Founded: 1972

58. University of Koblenz-Landau

Rhineland-Palatinate | Koblenz

For Marketing

#402 in Europe

#1038 in the World

Enrollment: 15,757
Founded: 1990

59. Osnabruck University

Lower Saxony | Osnabruck

For Marketing

#424 in Europe

#1104 in the World

Enrollment: 13,628
Founded: 1974

60. Catholic University of Eichstatt-Ingolstadt

Bavaria | Eichstatt

For Marketing

#429 in Europe

#1115 in the World

Acceptance Rate: 50%
Enrollment: 4,910
Founded: 1980

61. Chemnitz University of Technology

Saxony | Chemnitz

For Marketing

#437 in Europe

#1146 in the World

Enrollment: 9,873
Founded: 1836

62. University of Siegen

North Rhine-Westphalia | Siegen

For Marketing

#441 in Europe

#1164 in the World

Enrollment: 17,805
Founded: 1972

63. EBS University for business and law

Hesse | Wiesbaden

For Marketing

#445 in Europe

#1180 in the World

Acceptance Rate: 51%
Enrollment: 2,227
Founded: 1971

64. University of Passau

Bavaria | Passau

For Marketing

#446 in Europe

#1181 in the World

Acceptance Rate: 70%
Enrollment: 11,846
Founded: 1973

65. University of Trier

Rhineland-Palatinate | Trier

For Marketing

#447 in Europe

#1184 in the World

Acceptance Rate: 60%
Enrollment: 11,564
Founded: 1970

66. University of Wuppertal

North Rhine-Westphalia | Wuppertal

For Marketing

#451 in Europe

#1190 in the World

Enrollment: 22,601
Founded: 1972

67. University of Lubeck

Schleswig-Holstein | Lubeck

For Marketing

#466 in Europe

#1243 in the World

Enrollment: 5,968
Founded: 1964

68. University of Hagen

North Rhine-Westphalia | Hagen

For Marketing

#467 in Europe

#1248 in the World

Enrollment: 71,351
Founded: 1974

69. Witten/Herdecke University

North Rhine-Westphalia | Witten

For Marketing

#474 in Europe

#1264 in the World

Acceptance Rate: 50%
Enrollment: 2,894
Founded: 1982

70. Jacobs University Bremen

Bremen State | Bremen City

For Marketing

#488 in Europe

#1316 in the World

Enrollment: 1,531
Founded: 2001

71. Clausthal University of Technology

Lower Saxony | Clausthal-Zellerfeld

For Marketing

#498 in Europe

#1347 in the World

Acceptance Rate: 50%
Enrollment: 3,446
Founded: 1775

72. Munich University of the Federal Armed Forces

Bavaria | Neubiberg

For Marketing

#499 in Europe

#1353 in the World

Acceptance Rate: 32%
Enrollment: 2,889
Founded: 1973

73. Hannover Medical School

Lower Saxony | Hanover

For Marketing

#502 in Europe

#1364 in the World

Acceptance Rate: 10%
Enrollment: 3,843
Founded: 1965

74. ESMT Berlin

Brandenburg | Berlin

For Marketing

#520 in Europe

#1430 in the World

Acceptance Rate: 22%
Enrollment: 233
Founded: 2002

75. Brandenburg University of Technology Cottbus - Senftenberg

Brandenburg | Senftenberg

For Marketing

#543 in Europe

#1534 in the World

Acceptance Rate: 70%
Enrollment: 7,280
Founded: 2013

76. Ilmenau University of Technology

Thuringia | Ilmenau

For Marketing

#548 in Europe

#1554 in the World

Enrollment: 4,889
Founded: 1953

77. University of the Federal Armed Forces Hamburg

Hamburg State | Hamburg City

For Marketing

#551 in Europe

#1561 in the World

Enrollment: 2,587
Founded: 1972

78. University of Banking of Frankfurt

Hesse | Frankfurt

For Marketing

#553 in Europe

#1565 in the World

Acceptance Rate: 20%
Enrollment: 1,278
Founded: 1957

79. Freiberg University of Technology

Saxony | Freiberg

For Marketing

#563 in Europe

#1603 in the World

Enrollment: 4,016
Founded: 1765

80. European University Viadrina

Brandenburg | Frankfurt

For Marketing

#567 in Europe

#1615 in the World

Acceptance Rate: 50%
Enrollment: 5,210
Founded: 1991

81. Bauhaus - University Weimar

Thuringia | Weimar

For Marketing

#571 in Europe

#1624 in the World

Enrollment: 3,988
Founded: 1860

82. Pforzheim University

Baden-Wurttemberg | Pforzheim

For Marketing

#578 in Europe

#1670 in the World

Acceptance Rate: 35%
Enrollment: 5,753
Founded: 1877

83. University of Greifswald

Mecklenburg-Vorpommern | Greifswald

For Marketing

#597 in Europe

#1734 in the World

Enrollment: 10,366
Founded: 1456

84. Zeppelin University

Baden-Wurttemberg | Friedrichshafen

For Marketing

#610 in Europe

#1792 in the World

Acceptance Rate: 30%
Enrollment: 805
Founded: 2003

85. HHL Leipzig Graduate School of Management

Saxony | Leipzig

For Marketing

#613 in Europe

#1820 in the World

Enrollment: 737
Founded: 1898

86. German Sport University Cologne

North Rhine-Westphalia | Cologne

For Marketing

#615 in Europe

#1830 in the World

Acceptance Rate: 30%
Enrollment: 6,000
Founded: 1947

87. Reutlingen University

Baden-Wurttemberg | Reutlingen

For Marketing

#631 in Europe

#1920 in the World

Acceptance Rate: 50%
Enrollment: 5,700
Founded: 1855

88. Kuhne Logistics University

Hamburg State | Hamburg City

For Marketing

#644 in Europe

#1975 in the World

Enrollment: 450
Founded: 2010

89. Munich University of Applied Sciences

Bavaria | Munich

For Marketing

#665 in Europe

#2036 in the World

Enrollment: 18,183
Founded: 1971

90. University of Applied Sciences for Economics and Management

North Rhine-Westphalia | Essen

For Marketing

#687 in Europe

#2174 in the World

Enrollment: 21,263
Founded: 1993

91. Aachen University of Applied Sciences

North Rhine-Westphalia | Aachen

For Marketing

#693 in Europe

#2200 in the World

Acceptance Rate: 51%
Enrollment: 13,671
Founded: 1971

92. Darmstadt University of Applied Sciences

Hesse | Darmstadt

For Marketing

#707 in Europe

#2300 in the World

Enrollment: 16,136
Male:Female: 61:39
Founded: 1971

93. University of Hildesheim

Lower Saxony | Hildesheim

For Marketing

#713 in Europe

#2331 in the World

Enrollment: 8,307
Founded: 1978

94. Berlin Technical University of Applied Sciences

Brandenburg | Berlin

For Marketing

#723 in Europe

#2386 in the World

Enrollment: 13,494
Male:Female: 66:34
Founded: 1971

95. German University of Administrative Sciences Speyer

Rhineland-Palatinate | Speyer

For Marketing

#734 in Europe

#2429 in the World

Enrollment: 295
Founded: 1947

96. Mainz University of Applied Sciences

Rhineland-Palatinate | Mainz

For Marketing

#736 in Europe

#2433 in the World

Enrollment: 5,786
Founded: 1996

97. Frankfurt University of Applied Sciences

Hesse | Frankfurt

For Marketing

#741 in Europe

#2454 in the World

Enrollment: 15,362
Founded: 1971

98. Heilbronn University of Applied Sciences

Baden-Wurttemberg | Heilbronn

For Marketing

#746 in Europe

#2491 in the World

Enrollment: 7,917
Founded: 1961

99. Furtwangen University of Applied Sciences

Baden-Wurttemberg | Furtwangen

For Marketing

#775 in Europe

#2632 in the World

Enrollment: 6,687
Founded: 1971

100. University of Applied Sciences Dusseldorf

North Rhine-Westphalia | Dusseldorf

For Marketing

#776 in Europe

#2651 in the World

Enrollment: 11,170
Founded: 1971

The best cities to study Marketing in Germany based on the number of universities and their ranks are Munich, Aachen, Hamburg, and Berlin.