100 Best universities for Marketing in Germany

Updated: July 18, 2023

Ranking by academic field

Below is a list of best universities in Germany ranked based on their research performance in Marketing. A graph of 87.4M citations received by 3.77M academic papers made by 137 universities in Germany was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. Technical University of Munich

Bavaria | Munich

For Marketing

#32 in Europe

#123 in the World

Acceptance Rate: 8%
Enrollment: 44,000
Male:Female: 63:37
Founded: 1868

2. RWTH Aachen University

North Rhine-Westphalia | Aachen

For Marketing

#51 in Europe

#169 in the World

Acceptance Rate: 10%
Enrollment: 44,517
Founded: 1870

3. Technical University of Berlin

Brandenburg | Berlin

For Marketing

#59 in Europe

#194 in the World

Acceptance Rate: 52%
Enrollment: 35,149
Founded: 1946

4. University of Mannheim

Baden-Wurttemberg | Mannheim

For Marketing

#73 in Europe

#234 in the World

Enrollment: 11,800
Founded: 1907

5. Karlsruhe Institute of Technology

Baden-Wurttemberg | Karlsruhe

For Marketing

#76 in Europe

#242 in the World

Acceptance Rate: 26%
Enrollment: 23,321
Founded: 2009

6. University of Bonn

North Rhine-Westphalia | Bonn

For Marketing

#93 in Europe

#282 in the World

Acceptance Rate: 36%
Enrollment: 38,043
Founded: 1818

7. University of Erlangen Nuremberg

Bavaria | Erlangen

For Marketing

#101 in Europe

#294 in the World

Acceptance Rate: 46%
Enrollment: 38,878
Founded: 1743

8. Darmstadt University of Technology

Hesse | Darmstadt

For Marketing

#104 in Europe

#301 in the World

Acceptance Rate: 29%
Enrollment: 25,840
Founded: 1877

9. University of Stuttgart

Baden-Wurttemberg | Stuttgart

For Marketing

#117 in Europe

#333 in the World

Acceptance Rate: 71%
Enrollment: 26,457
Founded: 1829

10. University of Munster

North Rhine-Westphalia | Munster

For Marketing

#118 in Europe

#338 in the World

Acceptance Rate: 14%
Enrollment: 44,692
Founded: 1780

11. University of Gottingen

Lower Saxony | Gottingen

For Marketing

#129 in Europe

#358 in the World

Enrollment: 31,619
Founded: 1734

12. Humboldt University of Berlin

Brandenburg | Berlin

For Marketing

#130 in Europe

#359 in the World

Acceptance Rate: 18%
Enrollment: 36,378
Founded: 1809

13. Dresden University of Technology

Saxony | Dresden

For Marketing

#142 in Europe

#386 in the World

Enrollment: 31,517
Founded: 1828

14. Free University of Berlin

Brandenburg | Berlin

For Marketing

#143 in Europe

#389 in the World

Acceptance Rate: 15%
Enrollment: 37,608
Founded: 1948

15. University of Cologne

North Rhine-Westphalia | Cologne

For Marketing

#144 in Europe

#390 in the World

Acceptance Rate: 20%
Enrollment: 49,382
Male:Female: 39:61
Founded: 1388

16. University of Munich

Bavaria | Munich

For Marketing

#150 in Europe

#405 in the World

Acceptance Rate: 55%
Enrollment: 50,918
Founded: 1472

17. University of Kassel

For Marketing

#155 in Europe

#422 in the World

Enrollment: 25,043
Male:Female: 50:50
Founded: 1971

18. University of Hamburg

Hamburg State | Hamburg City

For Marketing

#165 in Europe

#451 in the World

Enrollment: 43,957
Founded: 1919

19. Goethe University of Frankfurt am Main

Hesse | Frankfurt

For Marketing

#171 in Europe

#462 in the World

Acceptance Rate: 77%
Enrollment: 46,429
Founded: 1914

20. Kiel University

Schleswig-Holstein | Kiel

For Marketing

#174 in Europe

#467 in the World

Enrollment: 25,277
Founded: 1665

21. University of Leipzig

Saxony | Leipzig

For Marketing

#175 in Europe

#473 in the World

Acceptance Rate: 10%
Enrollment: 31,088
Founded: 1409

22. Leibniz University of Hanover

Lower Saxony | Hanover

For Marketing

#177 in Europe

#475 in the World

Enrollment: 23,900
Founded: 1831

23. University of Freiburg

Baden-Wurttemberg | Freiburg im Breisgau

For Marketing

#178 in Europe

#477 in the World

Acceptance Rate: 33%
Enrollment: 24,391
Founded: 1457

24. University of Bremen

Bremen State | Bremen City

For Marketing

#183 in Europe

#487 in the World

Enrollment: 19,234
Founded: 1971

25. TU Dortmund University

North Rhine-Westphalia | Dortmund

For Marketing

#185 in Europe

#490 in the World

Acceptance Rate: 59%
Enrollment: 34,616
Male:Female: 54:46
Founded: 1968

26. University of Wurzburg

Bavaria | Wurzburg

For Marketing

#186 in Europe

#494 in the World

Acceptance Rate: 18%
Enrollment: 28,878
Male:Female: 41:59
Founded: 1402

27. WHU - Otto Beisheim School of Management

Rhineland-Palatinate | Vallendar

For Marketing

#190 in Europe

#508 in the World

Enrollment: 1,669
Founded: 1984

28. Braunschweig University of Technology

Lower Saxony | Braunschweig

For Marketing

#192 in Europe

#513 in the World

Acceptance Rate: 51%
Enrollment: 20,037
Founded: 1745

29. Ruhr University Bochum

North Rhine-Westphalia | Bochum

For Marketing

#193 in Europe

#515 in the World

Enrollment: 42,954
Founded: 1962

30. Heidelberg University - Germany

Baden-Wurttemberg | Heidelberg

For Marketing

#195 in Europe

#521 in the World

Acceptance Rate: 17%
Enrollment: 28,413
Male:Female: 45:55
Founded: 1386

31. University of Duisburg - Essen

North Rhine-Westphalia | Essen

For Marketing

#204 in Europe

#547 in the World

Enrollment: 43,281
Founded: 2003

32. Otto von Guericke University of Magdeburg

Saxony-Anhalt | Magdeburg

For Marketing

#216 in Europe

#572 in the World

Enrollment: 14,427
Founded: 1993

33. University of Potsdam

Brandenburg | Potsdam

For Marketing

#218 in Europe

#578 in the World

Enrollment: 20,878
Founded: 1991

34. University of Augsburg

Bavaria | Augsburg

For Marketing

#228 in Europe

#604 in the World

Acceptance Rate: 74%
Enrollment: 20,467
Male:Female: 43:57
Founded: 1970

35. Hamburg University of Technology

Hamburg State | Hamburg City

For Marketing

#233 in Europe

#614 in the World

Enrollment: 7,832
Founded: 1978

36. University of Bielefeld

North Rhine-Westphalia | Bielefeld

For Marketing

#238 in Europe

#625 in the World

Acceptance Rate: 80%
Enrollment: 25,015
Founded: 1969

37. Saarland University

Saarland | Saarbrucken

For Marketing

#239 in Europe

#627 in the World

Acceptance Rate: 36%
Enrollment: 16,749
Founded: 1948

38. University of Giessen

Hesse | Giessen

For Marketing

#241 in Europe

#636 in the World

Acceptance Rate: 9%
Enrollment: 27,727
Founded: 1607

39. University of Paderborn

North Rhine-Westphalia | Paderborn

For Marketing

#242 in Europe

#637 in the World

Acceptance Rate: 50%
Enrollment: 20,316
Founded: 1972

40. University of Ulm

Baden-Wurttemberg | Ulm

For Marketing

#250 in Europe

#657 in the World

Acceptance Rate: 13%
Enrollment: 10,747
Founded: 1967

41. University of Tubingen

Baden-Wurttemberg | Tubingen

For Marketing

#251 in Europe

#658 in the World

Acceptance Rate: 8%
Enrollment: 28,515
Male:Female: 41:59
Founded: 1477

42. Technical University of Kaiserslautern

Rhineland-Palatinate | Kaiserslautern

For Marketing

#255 in Europe

#666 in the World

Enrollment: 14,594
Male:Female: 60:40
Founded: 1970

43. University of Marburg

Hesse | Marburg

For Marketing

#257 in Europe

#671 in the World

Acceptance Rate: 10%
Enrollment: 24,758
Founded: 1527

44. Friedrich Schiller University of Jena

Thuringia | Jena

For Marketing

#258 in Europe

#674 in the World

Acceptance Rate: 60%
Enrollment: 18,219
Founded: 1558

45. University of Regensburg

Bavaria | Regensburg

For Marketing

#272 in Europe

#707 in the World

Enrollment: 21,558
Founded: 1962

46. Carl von Ossietzky University of Oldenburg

Lower Saxony | Oldenburg

For Marketing

#277 in Europe

#718 in the World

Enrollment: 15,899
Founded: 1973

47. Leuphana University of Luneburg

Lower Saxony | Luneburg

For Marketing

#280 in Europe

#726 in the World

Enrollment: 9,076
Founded: 1946

48. University of Bayreuth

Bavaria | Bayreuth

For Marketing

#281 in Europe

#727 in the World

Acceptance Rate: 35%
Enrollment: 13,300
Founded: 1972

49. Martin Luther University of Halle-Wittenberg

Saxony-Anhalt | Halle

For Marketing

#283 in Europe

#731 in the World

Acceptance Rate: 56%
Enrollment: 20,390
Founded: 1817

50. Johannes Gutenberg University Mainz

Rhineland-Palatinate | Mainz

For Marketing

#289 in Europe

#744 in the World

Acceptance Rate: 35%
Enrollment: 33,132
Founded: 1946

51. University of Rostock

Mecklenburg-Vorpommern | Rostock

For Marketing

#305 in Europe

#776 in the World

Enrollment: 12,996
Male:Female: 50:50
Founded: 1419

52. University of Hohenheim

Baden-Wurttemberg | Stuttgart

For Marketing

#311 in Europe

#795 in the World

Enrollment: 9,283
Male:Female: 43:57
Founded: 1818

53. Charite - Medical University of Berlin

Brandenburg | Berlin

For Marketing

#324 in Europe

#826 in the World

Enrollment: 8,877
Founded: 1710

54. Berlin School of Economics and Law

Brandenburg | Berlin

For Marketing

#325 in Europe

#827 in the World

Enrollment: 11,828
Founded: 1971

55. Heinrich Heine University of Dusseldorf

North Rhine-Westphalia | Dusseldorf

For Marketing

#330 in Europe

#837 in the World

Enrollment: 37,473
Male:Female: 42:58
Founded: 1965

56. University of Konstanz

Baden-Wurttemberg | Konstanz

For Marketing

#333 in Europe

#846 in the World

Enrollment: 10,964
Male:Female: 43:57
Founded: 1966

57. University of Bamberg

Bavaria | Bamberg

For Marketing

#368 in Europe

#965 in the World

Acceptance Rate: 61%
Enrollment: 12,161
Founded: 1972

58. Catholic University of Eichstatt-Ingolstadt

Bavaria | Eichstatt

For Marketing

#385 in Europe

#1004 in the World

Acceptance Rate: 50%
Enrollment: 4,910
Founded: 1980

59. University of Koblenz-Landau

Rhineland-Palatinate | Koblenz

For Marketing

#391 in Europe

#1019 in the World

Enrollment: 15,757
Founded: 1990

60. Osnabruck University

Lower Saxony | Osnabruck

For Marketing

#420 in Europe

#1100 in the World

Enrollment: 14,106
Founded: 1974

61. University of Passau

Bavaria | Passau

For Marketing

#426 in Europe

#1125 in the World

Acceptance Rate: 61%
Enrollment: 12,581
Founded: 1973

62. University of Trier

Rhineland-Palatinate | Trier

For Marketing

#427 in Europe

#1129 in the World

Acceptance Rate: 60%
Enrollment: 15,260
Founded: 1970

63. Chemnitz University of Technology

Saxony | Chemnitz

For Marketing

#428 in Europe

#1132 in the World

Acceptance Rate: 71%
Enrollment: 9,873
Founded: 1836

64. University of Siegen

North Rhine-Westphalia | Siegen

For Marketing

#437 in Europe

#1167 in the World

Enrollment: 19,785
Founded: 1972

65. University of Wuppertal

North Rhine-Westphalia | Wuppertal

For Marketing

#456 in Europe

#1236 in the World

Enrollment: 21,949
Founded: 1972

66. Witten/Herdecke University

North Rhine-Westphalia | Witten

For Marketing

#458 in Europe

#1241 in the World

Acceptance Rate: 72%
Enrollment: 2,326
Founded: 1982

67. Jacobs University Bremen

Bremen State | Bremen City

For Marketing

#466 in Europe

#1266 in the World

Enrollment: 1,253
Founded: 2001

68. Munich University of the Federal Armed Forces

Bavaria | Neubiberg

For Marketing

#471 in Europe

#1275 in the World

Acceptance Rate: 32%
Enrollment: 2,944
Founded: 1973

69. EBS University for business and law

Hesse | Wiesbaden

For Marketing

#475 in Europe

#1290 in the World

Acceptance Rate: 51%
Enrollment: 2,227
Founded: 1971

70. University of Hagen

North Rhine-Westphalia | Hagen

For Marketing

#484 in Europe

#1325 in the World

Enrollment: 71,351
Founded: 1974

71. ESMT Berlin

Brandenburg | Berlin

For Marketing

#499 in Europe

#1400 in the World

Acceptance Rate: 30%
Enrollment: 233
Founded: 2002

72. Hannover Medical School

Lower Saxony | Hanover

For Marketing

#501 in Europe

#1403 in the World

Acceptance Rate: 10%
Enrollment: 3,256
Founded: 1965

73. University of Lubeck

Schleswig-Holstein | Lubeck

For Marketing

#514 in Europe

#1455 in the World

Enrollment: 3,345
Founded: 1964

74. Ilmenau University of Technology

Thuringia | Ilmenau

For Marketing

#517 in Europe

#1465 in the World

Enrollment: 6,612
Founded: 1953

75. Brandenburg University of Technology Cottbus - Senftenberg

Brandenburg | Senftenberg

For Marketing

#518 in Europe

#1469 in the World

Acceptance Rate: 70%
Enrollment: 7,280
Founded: 2013

76. European University Viadrina

Brandenburg | Frankfurt

For Marketing

#523 in Europe

#1494 in the World

Acceptance Rate: 50%
Enrollment: 6,716
Founded: 1991

77. University of the Federal Armed Forces Hamburg

Hamburg State | Hamburg City

For Marketing

#525 in Europe

#1500 in the World

Enrollment: 2,587
Founded: 1972

78. University of Banking of Frankfurt

Hesse | Frankfurt

For Marketing

#536 in Europe

#1531 in the World

Acceptance Rate: 10%
Enrollment: 1,278
Founded: 1957

79. HHL Leipzig Graduate School of Management

Saxony | Leipzig

For Marketing

#543 in Europe

#1554 in the World

Enrollment: 434
Founded: 1898

80. Zeppelin University

Baden-Wurttemberg | Friedrichshafen

For Marketing

#549 in Europe

#1582 in the World

Acceptance Rate: 10%
Enrollment: 805
Founded: 2003

81. Clausthal University of Technology

Lower Saxony | Clausthal-Zellerfeld

For Marketing

#553 in Europe

#1594 in the World

Acceptance Rate: 52%
Enrollment: 4,963
Founded: 1775

82. Bauhaus - University Weimar

Thuringia | Weimar

For Marketing

#559 in Europe

#1614 in the World

Enrollment: 4,072
Founded: 1860

83. German Sport University Cologne

North Rhine-Westphalia | Cologne

For Marketing

#570 in Europe

#1666 in the World

Acceptance Rate: 51%
Enrollment: 6,000
Founded: 1947

84. Pforzheim University

Baden-Wurttemberg | Pforzheim

For Marketing

#573 in Europe

#1678 in the World

Acceptance Rate: 35%
Enrollment: 6,200
Founded: 1877

85. Freiberg University of Technology

Saxony | Freiberg

For Marketing

#574 in Europe

#1682 in the World

Enrollment: 4,016
Founded: 1765

86. University of Greifswald

Mecklenburg-Vorpommern | Greifswald

For Marketing

#587 in Europe

#1750 in the World

Enrollment: 11,736
Founded: 1456

87. Reutlingen University

Baden-Wurttemberg | Reutlingen

For Marketing

#614 in Europe

#1897 in the World

Acceptance Rate: 25%
Enrollment: 5,700
Founded: 1855

88. Aachen University of Applied Sciences

North Rhine-Westphalia | Aachen

For Marketing

#647 in Europe

#2040 in the World

Acceptance Rate: 51%
Enrollment: 13,671
Founded: 1971

89. Kuhne Logistics University

Hamburg State | Hamburg City

For Marketing

#649 in Europe

#2051 in the World

Enrollment: 450
Founded: 2010

90. University of Hildesheim

Lower Saxony | Hildesheim

For Marketing

#667 in Europe

#2119 in the World

Enrollment: 6,048
Founded: 1978

91. University of Applied Sciences Dusseldorf

North Rhine-Westphalia | Dusseldorf

For Marketing

#691 in Europe

#2284 in the World

Enrollment: 8,532
Founded: 1971

92. Munich University of Applied Sciences

Bavaria | Munich

For Marketing

#693 in Europe

#2311 in the World

Acceptance Rate: 10%
Enrollment: 18,183
Founded: 1971

93. Darmstadt University of Applied Sciences

Hesse | Darmstadt

For Marketing

#701 in Europe

#2338 in the World

Acceptance Rate: 29%
Enrollment: 16,136
Male:Female: 61:39
Founded: 1971

94. Heilbronn University of Applied Sciences

Baden-Wurttemberg | Heilbronn

For Marketing

#704 in Europe

#2347 in the World

Enrollment: 7,917
Founded: 1961

95. Frankfurt University of Applied Sciences

Hesse | Frankfurt

For Marketing

#712 in Europe

#2414 in the World

Enrollment: 10,683
Founded: 1971

96. Berlin Technical University of Applied Sciences

Brandenburg | Berlin

For Marketing

#720 in Europe

#2446 in the World

Enrollment: 13,494
Male:Female: 66:34
Founded: 1971

97. Mainz University of Applied Sciences

Rhineland-Palatinate | Mainz

For Marketing

#734 in Europe

#2526 in the World

Enrollment: 5,473
Founded: 1996

98. Hannover University of Applied Sciences

Lower Saxony | Hanover

For Marketing

#736 in Europe

#2541 in the World

Acceptance Rate: 50%
Enrollment: 10,040
Founded: 1971

99. German University of Administrative Sciences Speyer

Rhineland-Palatinate | Speyer

For Marketing

#753 in Europe

#2619 in the World

Enrollment: 382
Founded: 1947

100. Furtwangen University of Applied Sciences

Baden-Wurttemberg | Furtwangen

For Marketing

#763 in Europe

#2652 in the World

Enrollment: 6,687
Founded: 1971

The best cities to study Marketing in Germany based on the number of universities and their ranks are Munich, Aachen, Berlin, and Mannheim.