97 Best universities for Advertising in Germany

Updated: March 15, 2026

Ranking by academic field

Below is a list of best universities in Germany ranked based on their research performance in Advertising. A graph of 601K citations received by 29K academic papers made by 97 universities in Germany was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. University of Hamburg

Hamburg State | Hamburg City

For Advertising

#47 in Europe

#188 in the World

Enrollment: 43,957
Founded: 1919

2. University of Munich

Bavaria | Munich

For Advertising

#53 in Europe

#203 in the World

Acceptance Rate: 55%
Enrollment: 52,418
Founded: 1472

3. University of Munster

North Rhine-Westphalia | Munster

For Advertising

#85 in Europe

#281 in the World

Acceptance Rate: 14%
Enrollment: 43,728
Founded: 1780

4. University of Mannheim

Baden-Wurttemberg | Mannheim

For Advertising

#90 in Europe

#303 in the World

Enrollment: 11,532
Founded: 1907

5. University of Bremen

Bremen State | Bremen City

For Advertising

#96 in Europe

#314 in the World

Enrollment: 17,984
Founded: 1971

6. University of Tubingen

Baden-Wurttemberg | Tubingen

For Advertising

#100 in Europe

#327 in the World

Enrollment: 28,238
Male:Female: 41:59
Founded: 1477

7. Technical University of Munich

Bavaria | Munich

For Advertising

#108 in Europe

#347 in the World

Acceptance Rate: 46%
Enrollment: 44,000
Male:Female: 63:37
Founded: 1868

8. Johannes Gutenberg University Mainz

Rhineland-Palatinate | Mainz

For Advertising

#109 in Europe

#348 in the World

Acceptance Rate: 28%
Enrollment: 33,132
Founded: 1946

9. Heidelberg University - Germany

Baden-Wurttemberg | Heidelberg

For Advertising

#115 in Europe

#365 in the World

Acceptance Rate: 45%
Enrollment: 28,413
Male:Female: 45:55
Founded: 1386

10. Goethe University of Frankfurt am Main

Hesse | Frankfurt

For Advertising

#117 in Europe

#372 in the World

Enrollment: 43,461
Founded: 1914

11. Technical University of Berlin

Brandenburg | Berlin

For Advertising

#120 in Europe

#376 in the World

Enrollment: 34,842
Founded: 1946

12. University of Bonn

North Rhine-Westphalia | Bonn

For Advertising

#130 in Europe

#398 in the World

Acceptance Rate: 36%
Enrollment: 38,043
Founded: 1818

13. Free University of Berlin

Brandenburg | Berlin

For Advertising

#132 in Europe

#400 in the World

Acceptance Rate: 15%
Enrollment: 37,908
Founded: 1948

14. Darmstadt University of Technology

Hesse | Darmstadt

For Advertising

#143 in Europe

#424 in the World

Enrollment: 24,969
Founded: 1877

15. University of Cologne

North Rhine-Westphalia | Cologne

For Advertising

#148 in Europe

#438 in the World

Enrollment: 52,204
Founded: 1388

16. Dresden University of Technology

Saxony | Dresden

For Advertising

#151 in Europe

#447 in the World

Enrollment: 31,517
Founded: 1828

17. Karlsruhe Institute of Technology

Baden-Wurttemberg | Karlsruhe

For Advertising

#155 in Europe

#452 in the World

Acceptance Rate: 26%
Enrollment: 23,321
Founded: 2009

18. TU Dortmund University

North Rhine-Westphalia | Dortmund

For Advertising

#162 in Europe

#474 in the World

Acceptance Rate: 59%
Enrollment: 34,616
Male:Female: 54:46
Founded: 1968

19. University of Kassel

For Advertising

#165 in Europe

#478 in the World

Enrollment: 21,352
Male:Female: 50:50
Founded: 1971

20. University of Erlangen Nuremberg

Bavaria | Erlangen

For Advertising

#167 in Europe

#481 in the World

Acceptance Rate: 46%
Enrollment: 39,658
Founded: 1743

21. Leibniz University of Hanover

Lower Saxony | Hanover

For Advertising

#168 in Europe

#483 in the World

Enrollment: 28,018
Founded: 1831

22. University of Gottingen

Lower Saxony | Gottingen

For Advertising

#173 in Europe

#492 in the World

Enrollment: 31,619
Founded: 1734

23. RWTH Aachen University

North Rhine-Westphalia | Aachen

For Advertising

#180 in Europe

#506 in the World

Enrollment: 47,521
Founded: 1870

24. University of Freiburg

Baden-Wurttemberg | Freiburg im Breisgau

For Advertising

#185 in Europe

#516 in the World

Acceptance Rate: 33%
Enrollment: 23,938
Founded: 1457

25. University of Paderborn

North Rhine-Westphalia | Paderborn

For Advertising

#192 in Europe

#533 in the World

Acceptance Rate: 60%
Enrollment: 19,110
Founded: 1972

26. University of Leipzig

Saxony | Leipzig

For Advertising

#202 in Europe

#547 in the World

Acceptance Rate: 10%
Enrollment: 31,088
Founded: 1409

27. Ruhr University Bochum

North Rhine-Westphalia | Bochum

For Advertising

#204 in Europe

#549 in the World

Enrollment: 42,954
Founded: 1962

28. University of Wurzburg

Bavaria | Wurzburg

For Advertising

#207 in Europe

#553 in the World

Enrollment: 27,149
Male:Female: 41:59
Founded: 1402

29. University of Duisburg - Essen

North Rhine-Westphalia | Essen

For Advertising

#209 in Europe

#569 in the World

Enrollment: 43,281
Founded: 2003

30. Humboldt University of Berlin

Brandenburg | Berlin

For Advertising

#211 in Europe

#571 in the World

Enrollment: 36,232
Founded: 1809

31. University of Stuttgart

Baden-Wurttemberg | Stuttgart

For Advertising

#227 in Europe

#600 in the World

Enrollment: 22,616
Founded: 1829

32. Saarland University

Saarland | Saarbrucken

For Advertising

#242 in Europe

#644 in the World

Acceptance Rate: 36%
Enrollment: 16,250
Founded: 1948

33. University of Bielefeld

North Rhine-Westphalia | Bielefeld

For Advertising

#251 in Europe

#657 in the World

Acceptance Rate: 50%
Enrollment: 23,342
Founded: 1969

34. Kiel University

Schleswig-Holstein | Kiel

For Advertising

#260 in Europe

#688 in the World

Enrollment: 27,468
Founded: 1665

35. University of Giessen

Hesse | Giessen

For Advertising

#261 in Europe

#691 in the World

Acceptance Rate: 70%
Enrollment: 27,184
Founded: 1607

36. Heinrich Heine University of Dusseldorf

North Rhine-Westphalia | Dusseldorf

For Advertising

#262 in Europe

#704 in the World

Enrollment: 37,473
Male:Female: 42:58
Founded: 1965

37. University of Marburg

Hesse | Marburg

For Advertising

#265 in Europe

#713 in the World

Enrollment: 22,612
Founded: 1527

38. University of Augsburg

Bavaria | Augsburg

For Advertising

#270 in Europe

#719 in the World

Acceptance Rate: 30%
Enrollment: 19,975
Male:Female: 43:57
Founded: 1970

39. European University Viadrina

Brandenburg | Frankfurt

For Advertising

#278 in Europe

#745 in the World

Acceptance Rate: 50%
Enrollment: 5,210
Founded: 1991

40. Braunschweig University of Technology

Lower Saxony | Braunschweig

For Advertising

#279 in Europe

#746 in the World

Acceptance Rate: 51%
Enrollment: 17,794
Founded: 1745

41. University of Passau

Bavaria | Passau

For Advertising

#312 in Europe

#838 in the World

Acceptance Rate: 70%
Enrollment: 11,846
Founded: 1973

42. Otto von Guericke University of Magdeburg

Saxony-Anhalt | Magdeburg

For Advertising

#313 in Europe

#841 in the World

Enrollment: 13,143
Founded: 1993

43. University of Siegen

North Rhine-Westphalia | Siegen

For Advertising

#316 in Europe

#855 in the World

Enrollment: 17,805
Founded: 1972

44. University of Trier

Rhineland-Palatinate | Trier

For Advertising

#323 in Europe

#871 in the World

Acceptance Rate: 60%
Enrollment: 11,564
Founded: 1970

45. University of Bayreuth

Bavaria | Bayreuth

For Advertising

#325 in Europe

#875 in the World

Acceptance Rate: 30%
Enrollment: 12,773
Founded: 1972

46. University of Wuppertal

North Rhine-Westphalia | Wuppertal

For Advertising

#330 in Europe

#885 in the World

Enrollment: 22,601
Founded: 1972

47. University of Ulm

Baden-Wurttemberg | Ulm

For Advertising

#333 in Europe

#888 in the World

Enrollment: 10,164
Founded: 1967

48. Bauhaus - University Weimar

Thuringia | Weimar

For Advertising

#348 in Europe

#930 in the World

Enrollment: 3,988
Founded: 1860

49. University of Regensburg

Bavaria | Regensburg

For Advertising

#354 in Europe

#948 in the World

Enrollment: 20,702
Founded: 1962

50. Charite - Medical University of Berlin

Brandenburg | Berlin

For Advertising

#357 in Europe

#953 in the World

Enrollment: 9,340
Founded: 1710

51. University of Bamberg

Bavaria | Bamberg

For Advertising

#364 in Europe

#977 in the World

Acceptance Rate: 40%
Enrollment: 11,000
Founded: 1972

52. German Sport University Cologne

North Rhine-Westphalia | Cologne

For Advertising

#375 in Europe

#1007 in the World

Acceptance Rate: 30%
Enrollment: 6,000
Founded: 1947

53. University of Konstanz

Baden-Wurttemberg | Konstanz

For Advertising

#379 in Europe

#1017 in the World

Enrollment: 10,939
Male:Female: 43:57
Founded: 1966

54. University of Rostock

Mecklenburg-Vorpommern | Rostock

For Advertising

#381 in Europe

#1023 in the World

Enrollment: 12,996
Male:Female: 50:50
Founded: 1419

55. Friedrich Schiller University of Jena

Thuringia | Jena

For Advertising

#382 in Europe

#1026 in the World

Acceptance Rate: 60%
Enrollment: 17,345
Founded: 1558

56. Hannover Medical School

Lower Saxony | Hanover

For Advertising

#384 in Europe

#1030 in the World

Acceptance Rate: 10%
Enrollment: 3,843
Founded: 1965

57. Technical University of Kaiserslautern

Rhineland-Palatinate | Kaiserslautern

For Advertising

#388 in Europe

#1045 in the World

Enrollment: 13,607
Male:Female: 60:40
Founded: 1970

58. University of Potsdam

Brandenburg | Potsdam

For Advertising

#390 in Europe

#1053 in the World

Enrollment: 20,406
Founded: 1991

59. Munich University of the Federal Armed Forces

Bavaria | Neubiberg

For Advertising

#393 in Europe

#1059 in the World

Acceptance Rate: 32%
Enrollment: 1,084
Founded: 1973

60. University of Hohenheim

Baden-Wurttemberg | Stuttgart

For Advertising

#405 in Europe

#1089 in the World

Enrollment: 8,392
Male:Female: 43:57
Founded: 1818

61. WHU - Otto Beisheim School of Management

Rhineland-Palatinate | Vallendar

For Advertising

#418 in Europe

#1138 in the World

Enrollment: 1,669
Founded: 1984

62. University of Koblenz-Landau

Rhineland-Palatinate | Koblenz

For Advertising

#421 in Europe

#1147 in the World

Enrollment: 15,757
Founded: 1990

63. Osnabruck University

Lower Saxony | Osnabruck

For Advertising

#434 in Europe

#1190 in the World

Enrollment: 13,628
Founded: 1974

64. University of Hagen

North Rhine-Westphalia | Hagen

For Advertising

#439 in Europe

#1204 in the World

Enrollment: 71,351
Founded: 1974

65. Ilmenau University of Technology

Thuringia | Ilmenau

For Advertising

#442 in Europe

#1210 in the World

Enrollment: 4,889
Founded: 1953

66. Hamburg University of Technology

Hamburg State | Hamburg City

For Advertising

#443 in Europe

#1215 in the World

Enrollment: 7,223
Founded: 1978

67. Leuphana University of Luneburg

Lower Saxony | Luneburg

For Advertising

#445 in Europe

#1220 in the World

Enrollment: 9,620
Founded: 1946

68. Chemnitz University of Technology

Saxony | Chemnitz

For Advertising

#450 in Europe

#1231 in the World

Enrollment: 9,873
Founded: 1836

69. Martin Luther University of Halle-Wittenberg

Saxony-Anhalt | Halle

For Advertising

#452 in Europe

#1233 in the World

Acceptance Rate: 50%
Enrollment: 19,387
Founded: 1817

70. Berlin School of Economics and Law

Brandenburg | Berlin

For Advertising

#459 in Europe

#1255 in the World

Enrollment: 12,246
Founded: 1971

71. Carl von Ossietzky University of Oldenburg

Lower Saxony | Oldenburg

For Advertising

#476 in Europe

#1304 in the World

Enrollment: 15,899
Founded: 1973

72. Catholic University of Eichstatt-Ingolstadt

Bavaria | Eichstatt

For Advertising

#484 in Europe

#1343 in the World

Acceptance Rate: 50%
Enrollment: 4,910
Founded: 1980

73. Pforzheim University

Baden-Wurttemberg | Pforzheim

For Advertising

#488 in Europe

#1355 in the World

Acceptance Rate: 35%
Enrollment: 5,753
Founded: 1877

74. Witten/Herdecke University

North Rhine-Westphalia | Witten

For Advertising

#551 in Europe

#1631 in the World

Acceptance Rate: 50%
Enrollment: 2,894
Founded: 1982

75. HHL Leipzig Graduate School of Management

Saxony | Leipzig

For Advertising

#580 in Europe

#1739 in the World

Enrollment: 737
Founded: 1898

76. Zeppelin University

Baden-Wurttemberg | Friedrichshafen

For Advertising

#588 in Europe

#1775 in the World

Acceptance Rate: 30%
Enrollment: 805
Founded: 2003

77. University of Lubeck

Schleswig-Holstein | Lubeck

For Advertising

#590 in Europe

#1789 in the World

Enrollment: 5,968
Founded: 1964

78. Clausthal University of Technology

Lower Saxony | Clausthal-Zellerfeld

For Advertising

#591 in Europe

#1795 in the World

Acceptance Rate: 50%
Enrollment: 3,446
Founded: 1775

79. Brandenburg University of Technology Cottbus - Senftenberg

Brandenburg | Senftenberg

For Advertising

#604 in Europe

#1850 in the World

Acceptance Rate: 70%
Enrollment: 7,280
Founded: 2013

80. University of Banking of Frankfurt

Hesse | Frankfurt

For Advertising

#619 in Europe

#1904 in the World

Acceptance Rate: 20%
Enrollment: 1,278
Founded: 1957

81. Darmstadt University of Applied Sciences

Hesse | Darmstadt

For Advertising

#622 in Europe

#1919 in the World

Enrollment: 16,136
Founded: 1971

82. Reutlingen University

Baden-Wurttemberg | Reutlingen

For Advertising

#626 in Europe

#1927 in the World

Acceptance Rate: 50%
Enrollment: 5,700
Founded: 1855

83. Hamburg School of Business Administration

Hamburg State | Hamburg City

For Advertising

#642 in Europe

#1999 in the World

Enrollment: 731
Founded: 2004

84. Jacobs University Bremen

Bremen State | Bremen City

For Advertising

#643 in Europe

#2001 in the World

Enrollment: 1,531
Founded: 2001

85. University of the Federal Armed Forces Hamburg

Hamburg State | Hamburg City

For Advertising

#680 in Europe

#2180 in the World

Enrollment: 2,587
Founded: 1972

86. Hamburg University of Applied Sciences

Hamburg State | Hamburg City

For Advertising

#692 in Europe

#2234 in the World

Enrollment: 17,125
Founded: 1970

87. ESMT Berlin

Brandenburg | Berlin

For Advertising

#698 in Europe

#2253 in the World

Acceptance Rate: 22%
Enrollment: 233
Founded: 2002

88. Munich University of Applied Sciences

Bavaria | Munich

For Advertising

#702 in Europe

#2264 in the World

Enrollment: 18,183
Founded: 1971

89. University of Erfurt

Thuringia | Erfurt

For Advertising

#703 in Europe

#2273 in the World

Acceptance Rate: 50%
Enrollment: 6,052
Founded: 1994

90. Freiberg University of Technology

Saxony | Freiberg

For Advertising

#738 in Europe

#2392 in the World

Enrollment: 4,016
Founded: 1765

91. University of Greifswald

Mecklenburg-Vorpommern | Greifswald

For Advertising

#744 in Europe

#2427 in the World

Enrollment: 10,366
Founded: 1456

92. Aachen University of Applied Sciences

North Rhine-Westphalia | Aachen

For Advertising

#747 in Europe

#2436 in the World

Acceptance Rate: 51%
Enrollment: 13,671
Founded: 1971

93. Mainz University of Applied Sciences

Rhineland-Palatinate | Mainz

For Advertising

#754 in Europe

#2483 in the World

Enrollment: 5,786
Founded: 1996

94. Stuttgart Media University

Baden-Wurttemberg | Stuttgart

For Advertising

#813 in Europe

#2766 in the World

Enrollment: 5,240
Founded: 1903

95. Folkwang University of the Arts

North Rhine-Westphalia | Essen

For Advertising

#830 in Europe

#2884 in the World

Enrollment: 1,506
Founded: 1927

96. University of Hildesheim

Lower Saxony | Hildesheim

For Advertising

#847 in Europe

#2965 in the World

Enrollment: 8,307
Founded: 1978

97. Heilbronn University of Applied Sciences

Baden-Wurttemberg | Heilbronn

For Advertising

#849 in Europe

#2975 in the World

Enrollment: 7,917
Founded: 1961

The best cities to study Advertising in Germany based on the number of universities and their ranks are Hamburg, Munich, Munster, and Mannheim.