73 Best universities for Marketing in Indonesia

Updated: March 02, 2025

Ranking by academic field

Below is a list of best universities in Indonesia ranked based on their research performance in Marketing. A graph of 399K citations received by 100K academic papers made by 73 universities in Indonesia was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. Bina Nusantara University

Indonesia | Jakarta

For Marketing

#42 in Asia

#264 in the World

Acceptance Rate: 75%
Founded: 1981

2. University of Indonesia

Indonesia | Depok

For Marketing

#46 in Asia

#277 in the World

Acceptance Rate: 8%
Enrollment: 46,978
Founded: 1950

3. Bandung Institute of Technology

Indonesia | Bandung

For Marketing

#48 in Asia

#314 in the World

Acceptance Rate: 8%
Enrollment: 23,848
Founded: 1959

4. Telkom University

Indonesia | Bandung

For Marketing

#54 in Asia

#328 in the World

Acceptance Rate: 10%
Founded: 2013

5. Brawijaya University

Indonesia | Malang

For Marketing

#60 in Asia

#357 in the World

Acceptance Rate: 10%
Enrollment: 13,927
Founded: 1963

6. Diponegoro University

Indonesia | Semarang

For Marketing

#65 in Asia

#378 in the World

Acceptance Rate: 10%
Enrollment: 38,503
Founded: 1957

7. Udayana University

Indonesia | Badung

For Marketing

#77 in Asia

#442 in the World

Acceptance Rate: 74%
Founded: 1962

8. Bogor Agricultural University

Indonesia | Bogor

For Marketing

#78 in Asia

#443 in the World

Founded: 1963

9. Gadjah Mada University

Indonesia | Sleman

For Marketing

#92 in Asia

#495 in the World

Acceptance Rate: 10%
Founded: 1949

10. Mercu Buana University

Indonesia | Jakarta

For Marketing

#101 in Asia

#522 in the World

Acceptance Rate: 41%
Founded: 1985

11. Sebelas Maret University

Indonesia | Surakarta

For Marketing

#114 in Asia

#566 in the World

Acceptance Rate: 10%
Founded: 1976

12. Padjadjaran University

Indonesia | Sumedang

For Marketing

#118 in Asia

#579 in the World

Acceptance Rate: 10%
Enrollment: 41,412
Founded: 1957

13. Tarumanagara University

Indonesia | West Jakarta

For Marketing

#119 in Asia

#594 in the World

Founded: 1959

14. Airlangga University

Indonesia | Surabaya

For Marketing

#123 in Asia

#605 in the World

Acceptance Rate: 10%
Founded: 1954

15. State University of Malang

Indonesia | Malang

For Marketing

#136 in Asia

#648 in the World

Acceptance Rate: 10%
Founded: 1954

16. Sepuluh Nopember Institute of Technology

Indonesia | Surabaya

For Marketing

#143 in Asia

#678 in the World

Acceptance Rate: 10%
Enrollment: 17,625
Founded: 1960

17. University of North Sumatra

Indonesia | Medan

For Marketing

#158 in Asia

#731 in the World

Acceptance Rate: 90%
Founded: 1952

18. Indonesia University of Education

Indonesia | Bandung

For Marketing

#161 in Asia

#740 in the World

Acceptance Rate: 10%
Founded: 1954

19. Trisakti University

Indonesia | Jakarta

For Marketing

#188 in Asia

#819 in the World

Acceptance Rate: 65%
Founded: 1965

20. State University of Semarang

Indonesia | Semarang

For Marketing

#198 in Asia

#851 in the World

Acceptance Rate: 90%
Founded: 1965

21. Islamic University of Indonesia

Indonesia | Sleman

For Marketing

#203 in Asia

#866 in the World

Acceptance Rate: 15%
Founded: 1945

22. State University of Padang

Indonesia | Padang

For Marketing

#204 in Asia

#867 in the World

Acceptance Rate: 10%
Founded: 1997

23. Pelita Harapan University

Indonesia | Tangerang

For Marketing

#206 in Asia

#877 in the World

Acceptance Rate: 20%
Enrollment: 14,564
Founded: 1994

24. Petra Christian University

Indonesia | Surabaya

For Marketing

#219 in Asia

#911 in the World

Founded: 1961

25. State University of Surabaya

Indonesia | Surabaya

For Marketing

#224 in Asia

#930 in the World

Acceptance Rate: 10%
Founded: 1964

26. Hasanuddin University

Indonesia | Makassar

For Marketing

#239 in Asia

#967 in the World

Acceptance Rate: 8%
Founded: 1956

27. Sriwijaya University

Indonesia | Palembang

For Marketing

#244 in Asia

#978 in the World

Acceptance Rate: 11%
Founded: 1960

28. Andalas University

Indonesia | Padang

For Marketing

#247 in Asia

#986 in the World

Acceptance Rate: 49%
Founded: 1956

29. Mulawarman University

Indonesia | Samarinda

For Marketing

#260 in Asia

#1020 in the World

Enrollment: 35,268
Founded: 1962

30. Syiah Kuala University

Indonesia | Banda Aceh

For Marketing

#279 in Asia

#1067 in the World

Acceptance Rate: 46%
Founded: 1961

31. Lampung University

Indonesia | Bandar Lampung

For Marketing

#291 in Asia

#1090 in the World

Acceptance Rate: 10%
Founded: 1965

32. Muhammadiyah University of Yogyakarta

Indonesia | Bantul

For Marketing

#297 in Asia

#1104 in the World

Acceptance Rate: 38%
Founded: 1981

33. University of Surabaya

Indonesia | Surabaya

For Marketing

#299 in Asia

#1107 in the World

Founded: 1968

34. Sam Ratulangi University

Indonesia | Manado

For Marketing

#310 in Asia

#1142 in the World

Acceptance Rate: 24%
Founded: 1965

35. Satya Wacana Christian University

Indonesia | Salatiga

For Marketing

#323 in Asia

#1166 in the World

Acceptance Rate: 30%
Founded: 1956

36. University of Riau

Indonesia | Pekanbaru

For Marketing

#331 in Asia

#1182 in the World

Acceptance Rate: 41%
Founded: 1962

37. State University of Yogyakarta

Indonesia | Sleman

For Marketing

#336 in Asia

#1191 in the World

Acceptance Rate: 10%
Founded: 1964

38. Jambi University

Indonesia | Jambi

For Marketing

#339 in Asia

#1200 in the World

Acceptance Rate: 80%
Founded: 1963

39. Jenderal Soedirman University

Indonesia | Banyumas

For Marketing

#343 in Asia

#1206 in the World

Founded: 1963

40. University of Mataram

Indonesia | Mataram

For Marketing

#383 in Asia

#1307 in the World

Acceptance Rate: 15%
Founded: 1962

41. State University of Makassar

Indonesia | Makassar

For Marketing

#407 in Asia

#1359 in the World

Acceptance Rate: 10%
Founded: 1964

42. University of Bengkulu

Indonesia | Bengkulu

For Marketing

#420 in Asia

#1384 in the World

Acceptance Rate: 80%
Founded: 1982

43. President University

Indonesia | Jababeka

For Marketing

#422 in Asia

#1398 in the World

Acceptance Rate: 10%
Founded: 2004

44. Ahmad Dahlan University

Indonesia | Yogyakarta

For Marketing

#439 in Asia

#1433 in the World

Acceptance Rate: 73%
Founded: 1994

45. Syarif Hidayatullah State Islamic University Jakarta

Indonesia | South Tangerang

For Marketing

#458 in Asia

#1493 in the World

Acceptance Rate: 15%
Enrollment: 31,643
Founded: 1957

46. Parahyangan Catholic University

Indonesia | Bandung

For Marketing

#465 in Asia

#1507 in the World

Acceptance Rate: 20%
Founded: 1955

47. Lambung Mangkurat University

Indonesia | Banjarmasin

For Marketing

#496 in Asia

#1586 in the World

Founded: 1958

48. Tanjungpura University

Indonesia | Pontianak

For Marketing

#506 in Asia

#1602 in the World

Founded: 1963

49. State Islamic University of Yogyakarta

Indonesia | Sleman

For Marketing

#517 in Asia

#1621 in the World

Founded: 2004

50. National University, Indonesia

Indonesia | Jakarta

For Marketing

#532 in Asia

#1655 in the World

Founded: 1949

51. State University of Medan

Indonesia | Medan

For Marketing

#535 in Asia

#1662 in the World

Acceptance Rate: 9%
Founded: 1963

52. Halu Oleo University

Indonesia | Kendari

For Marketing

#561 in Asia

#1715 in the World

Enrollment: 25,032
Founded: 1981

53. Atma Jaya Catholic University of Indonesia

Indonesia | Jakarta

For Marketing

#563 in Asia

#1719 in the World

Acceptance Rate: 30%
Founded: 1960

54. Maulana Malik Ibrahim State Islamic University of Malang

Indonesia | Malang

For Marketing

#585 in Asia

#1778 in the World

Acceptance Rate: 15%
Founded: 2004

55. University Putra Indonesia of Padang Yptk

Indonesia | Padang

For Marketing

#616 in Asia

#1835 in the World

Enrollment: 11,000
Founded: 2001

56. Tadulako University

Indonesia | Palu

For Marketing

#688 in Asia

#1991 in the World

Acceptance Rate: 10%
Founded: 1981

57. Wijaya Putra University

Indonesia | Surabaya

For Marketing

#694 in Asia

#2010 in the World

Founded: 1981

58. Widya Mandala Catholic University of Surabaya

Indonesia | Surabaya

For Marketing

#704 in Asia

#2031 in the World

Acceptance Rate: 78%
Founded: 1960

59. Maranatha Christian University

Indonesia | Bandung

For Marketing

#720 in Asia

#2068 in the World

Acceptance Rate: 10%
Founded: 1965

60. Nusa Cendana University

Indonesia | Kupang

For Marketing

#877 in Asia

#2361 in the World

Founded: 1962

61. Pakuan University

Indonesia | Bogor

For Marketing

#891 in Asia

#2387 in the World

Acceptance Rate: 69%
Founded: 1980

62. University of Palangka Raya

Indonesia | Palangka Raya

For Marketing

#971 in Asia

#2546 in the World

Founded: 1963

63. Bakrie University

Indonesia | Jakarta

For Marketing

#1008 in Asia

#2623 in the World

Acceptance Rate: 92%
Founded: 2009

64. Soegijapranata Catholic University

Indonesia | Semarang

For Marketing

#1035 in Asia

#2686 in the World

Acceptance Rate: 79%
Founded: 1964

65. Duta Wacana Christian University

Indonesia | Yogyakarta

For Marketing

#1048 in Asia

#2713 in the World

Acceptance Rate: 83%
Founded: 1985

66. Widya Gama University

Indonesia | Malang

For Marketing

#1066 in Asia

#2738 in the World

Founded: 1985

67. University of Bangka Belitung

Indonesia | Pangkalpinang

For Marketing

#1131 in Asia

#2884 in the World

Acceptance Rate: 12%
Founded: 2006

68. Swiss German University

Indonesia | Tangerang

For Marketing

#1157 in Asia

#2940 in the World

Acceptance Rate: 69%
Enrollment: 1,368
Founded: 2000

69. Sanata Dharma University

Indonesia | Sleman

For Marketing

#1169 in Asia

#2971 in the World

Acceptance Rate: 29%
Founded: 1955

70. Christian University of Indonesia

Indonesia | Jakarta

For Marketing

#1250 in Asia

#3152 in the World

Acceptance Rate: 50%
Founded: 1953

71. YARSI University

Indonesia | Jakarta

For Marketing

#1355 in Asia

#3399 in the World

Acceptance Rate: 10%
Founded: 1967

72. Nommensen HKBP University

Indonesia | Medan

For Marketing

#1419 in Asia

#3536 in the World

Founded: 1954

73. State University of Papua

Indonesia | Manokwari

For Marketing

#1929 in Asia

#4559 in the World

Founded: 2000

The best cities to study Marketing in Indonesia based on the number of universities and their ranks are Jakarta, Depok, Bandung, and Malang.