73 Best universities for Marketing in Indonesia

Updated: March 15, 2026

Ranking by academic field

Below is a list of best universities in Indonesia ranked based on their research performance in Marketing. A graph of 443K citations received by 103K academic papers made by 73 universities in Indonesia was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. Bina Nusantara University

Indonesia | Jakarta

For Marketing

#40 in Asia

#254 in the World

Acceptance Rate: 75%
Founded: 1981

2. University of Indonesia

Indonesia | Depok

For Marketing

#45 in Asia

#268 in the World

Acceptance Rate: 8%
Founded: 1950

3. Bandung Institute of Technology

Indonesia | Bandung

For Marketing

#51 in Asia

#305 in the World

Acceptance Rate: 8%
Enrollment: 23,848
Founded: 1959

4. Telkom University

Indonesia | Bandung

For Marketing

#55 in Asia

#326 in the World

Acceptance Rate: 10%
Founded: 2013

5. Brawijaya University

Indonesia | Malang

For Marketing

#60 in Asia

#351 in the World

Acceptance Rate: 10%
Enrollment: 13,927
Founded: 1963

6. Diponegoro University

Indonesia | Semarang

For Marketing

#70 in Asia

#375 in the World

Acceptance Rate: 10%
Enrollment: 38,503
Founded: 1957

7. Bogor Agricultural University

Indonesia | Bogor

For Marketing

#77 in Asia

#439 in the World

Founded: 1963

8. Udayana University

Indonesia | Badung

For Marketing

#78 in Asia

#443 in the World

Acceptance Rate: 74%
Founded: 1962

9. Gadjah Mada University

Indonesia | Sleman

For Marketing

#92 in Asia

#486 in the World

Acceptance Rate: 10%
Founded: 1949

10. Mercu Buana University

Indonesia | Jakarta

For Marketing

#96 in Asia

#509 in the World

Acceptance Rate: 41%
Founded: 1985

11. Sebelas Maret University

Indonesia | Surakarta

For Marketing

#113 in Asia

#552 in the World

Acceptance Rate: 10%
Founded: 1976

12. Padjadjaran University

Indonesia | Sumedang

For Marketing

#117 in Asia

#565 in the World

Acceptance Rate: 10%
Enrollment: 41,412
Founded: 1957

13. Airlangga University

Indonesia | Surabaya

For Marketing

#121 in Asia

#590 in the World

Acceptance Rate: 10%
Founded: 1954

14. Tarumanagara University

Indonesia | West Jakarta

For Marketing

#124 in Asia

#604 in the World

Founded: 1959

15. State University of Malang

Indonesia | Malang

For Marketing

#135 in Asia

#636 in the World

Acceptance Rate: 10%
Founded: 1954

16. Sepuluh Nopember Institute of Technology

Indonesia | Surabaya

For Marketing

#143 in Asia

#664 in the World

Acceptance Rate: 10%
Enrollment: 17,625
Founded: 1960

17. University of North Sumatra

Indonesia | Medan

For Marketing

#160 in Asia

#736 in the World

Acceptance Rate: 90%
Founded: 1952

18. Indonesia University of Education

Indonesia | Bandung

For Marketing

#166 in Asia

#750 in the World

Acceptance Rate: 10%
Founded: 1954

19. Trisakti University

Indonesia | Jakarta

For Marketing

#190 in Asia

#820 in the World

Acceptance Rate: 65%
Founded: 1965

20. State University of Semarang

Indonesia | Semarang

For Marketing

#201 in Asia

#855 in the World

Acceptance Rate: 90%
Founded: 1965

21. Islamic University of Indonesia

Indonesia | Sleman

For Marketing

#206 in Asia

#865 in the World

Acceptance Rate: 15%
Founded: 1945

22. Pelita Harapan University

Indonesia | Tangerang

For Marketing

#207 in Asia

#866 in the World

Acceptance Rate: 20%
Enrollment: 14,564
Founded: 1994

23. State University of Padang

Indonesia | Padang

For Marketing

#211 in Asia

#875 in the World

Acceptance Rate: 10%
Founded: 1997

24. Petra Christian University

Indonesia | Surabaya

For Marketing

#221 in Asia

#916 in the World

Founded: 1961

25. State University of Surabaya

Indonesia | Surabaya

For Marketing

#232 in Asia

#940 in the World

Acceptance Rate: 10%
Founded: 1964

26. Hasanuddin University

Indonesia | Makassar

For Marketing

#245 in Asia

#965 in the World

Acceptance Rate: 8%
Founded: 1956

27. Sriwijaya University

Indonesia | Palembang

For Marketing

#250 in Asia

#988 in the World

Acceptance Rate: 11%
Founded: 1960

28. Andalas University

Indonesia | Padang

For Marketing

#251 in Asia

#989 in the World

Acceptance Rate: 49%
Founded: 1956

29. Mulawarman University

Indonesia | Samarinda

For Marketing

#270 in Asia

#1034 in the World

Enrollment: 35,268
Founded: 1962

30. Syiah Kuala University

Indonesia | Banda Aceh

For Marketing

#288 in Asia

#1074 in the World

Acceptance Rate: 46%
Founded: 1961

31. Muhammadiyah University of Yogyakarta

Indonesia | Bantul

For Marketing

#295 in Asia

#1090 in the World

Acceptance Rate: 38%
Founded: 1981

32. Lampung University

Indonesia | Bandar Lampung

For Marketing

#302 in Asia

#1107 in the World

Acceptance Rate: 10%
Founded: 1965

33. University of Surabaya

Indonesia | Surabaya

For Marketing

#303 in Asia

#1114 in the World

Founded: 1968

34. Sam Ratulangi University

Indonesia | Manado

For Marketing

#324 in Asia

#1168 in the World

Acceptance Rate: 24%
Founded: 1965

35. University of Riau

Indonesia | Pekanbaru

For Marketing

#335 in Asia

#1185 in the World

Acceptance Rate: 41%
Founded: 1962

36. Satya Wacana Christian University

Indonesia | Salatiga

For Marketing

#342 in Asia

#1196 in the World

Acceptance Rate: 30%
Founded: 1956

37. State University of Yogyakarta

Indonesia | Sleman

For Marketing

#347 in Asia

#1202 in the World

Acceptance Rate: 10%
Founded: 1964

38. Jenderal Soedirman University

Indonesia | Banyumas

For Marketing

#352 in Asia

#1214 in the World

Founded: 1963

39. Jambi University

Indonesia | Jambi

For Marketing

#355 in Asia

#1220 in the World

Acceptance Rate: 80%
Founded: 1963

40. University of Mataram

Indonesia | Mataram

For Marketing

#394 in Asia

#1323 in the World

Acceptance Rate: 15%
Founded: 1962

41. State University of Makassar

Indonesia | Makassar

For Marketing

#416 in Asia

#1368 in the World

Acceptance Rate: 10%
Founded: 1964

42. President University

Indonesia | Jababeka

For Marketing

#429 in Asia

#1396 in the World

Acceptance Rate: 10%
Founded: 2004

43. University of Bengkulu

Indonesia | Bengkulu

For Marketing

#432 in Asia

#1404 in the World

Acceptance Rate: 80%
Founded: 1982

44. Ahmad Dahlan University

Indonesia | Yogyakarta

For Marketing

#449 in Asia

#1453 in the World

Acceptance Rate: 73%
Founded: 1994

45. Syarif Hidayatullah State Islamic University Jakarta

Indonesia | South Tangerang

For Marketing

#471 in Asia

#1504 in the World

Acceptance Rate: 15%
Enrollment: 31,643
Founded: 1957

46. Parahyangan Catholic University

Indonesia | Bandung

For Marketing

#482 in Asia

#1532 in the World

Acceptance Rate: 20%
Founded: 1955

47. Tanjungpura University

Indonesia | Pontianak

For Marketing

#494 in Asia

#1570 in the World

Founded: 1963

48. Lambung Mangkurat University

Indonesia | Banjarmasin

For Marketing

#515 in Asia

#1607 in the World

Founded: 1958

49. State Islamic University of Yogyakarta

Indonesia | Sleman

For Marketing

#526 in Asia

#1637 in the World

Founded: 2004

50. National University, Indonesia

Indonesia | Jakarta

For Marketing

#547 in Asia

#1680 in the World

Founded: 1949

51. State University of Medan

Indonesia | Medan

For Marketing

#565 in Asia

#1720 in the World

Acceptance Rate: 9%
Founded: 1963

52. Atma Jaya Catholic University of Indonesia

Indonesia | Jakarta

For Marketing

#570 in Asia

#1733 in the World

Acceptance Rate: 30%
Founded: 1960

53. Halu Oleo University

Indonesia | Kendari

For Marketing

#573 in Asia

#1739 in the World

Enrollment: 25,032
Founded: 1981

54. Maulana Malik Ibrahim State Islamic University of Malang

Indonesia | Malang

For Marketing

#595 in Asia

#1786 in the World

Acceptance Rate: 15%
Founded: 2004

55. University Putra Indonesia of Padang Yptk

Indonesia | Padang

For Marketing

#626 in Asia

#1850 in the World

Enrollment: 11,000
Founded: 2001

56. Tadulako University

Indonesia | Palu

For Marketing

#675 in Asia

#1961 in the World

Acceptance Rate: 10%
Founded: 1981

57. Wijaya Putra University

Indonesia | Surabaya

For Marketing

#703 in Asia

#2009 in the World

Founded: 1981

58. Widya Mandala Catholic University of Surabaya

Indonesia | Surabaya

For Marketing

#727 in Asia

#2069 in the World

Acceptance Rate: 78%
Founded: 1960

59. Maranatha Christian University

Indonesia | Bandung

For Marketing

#734 in Asia

#2080 in the World

Acceptance Rate: 10%
Founded: 1965

60. Nusa Cendana University

Indonesia | Kupang

For Marketing

#903 in Asia

#2394 in the World

Founded: 1962

61. Pakuan University

Indonesia | Bogor

For Marketing

#915 in Asia

#2411 in the World

Acceptance Rate: 69%
Founded: 1980

62. University of Palangka Raya

Indonesia | Palangka Raya

For Marketing

#995 in Asia

#2578 in the World

Founded: 1963

63. Bakrie University

Indonesia | Jakarta

For Marketing

#1001 in Asia

#2594 in the World

Acceptance Rate: 92%
Founded: 2009

64. Soegijapranata Catholic University

Indonesia | Semarang

For Marketing

#1044 in Asia

#2680 in the World

Acceptance Rate: 79%
Founded: 1964

65. Widya Gama University

Indonesia | Malang

For Marketing

#1076 in Asia

#2750 in the World

Founded: 1985

66. Duta Wacana Christian University

Indonesia | Yogyakarta

For Marketing

#1086 in Asia

#2767 in the World

Acceptance Rate: 83%
Founded: 1985

67. University of Bangka Belitung

Indonesia | Pangkalpinang

For Marketing

#1145 in Asia

#2899 in the World

Acceptance Rate: 12%
Founded: 2006

68. Swiss German University

Indonesia | Tangerang

For Marketing

#1160 in Asia

#2924 in the World

Acceptance Rate: 69%
Enrollment: 1,368
Founded: 2000

69. Sanata Dharma University

Indonesia | Sleman

For Marketing

#1190 in Asia

#3002 in the World

Acceptance Rate: 29%
Founded: 1955

70. Christian University of Indonesia

Indonesia | Jakarta

For Marketing

#1259 in Asia

#3164 in the World

Acceptance Rate: 50%
Founded: 1953

71. YARSI University

Indonesia | Jakarta

For Marketing

#1368 in Asia

#3410 in the World

Acceptance Rate: 10%
Founded: 1967

72. Nommensen HKBP University

Indonesia | Medan

For Marketing

#1403 in Asia

#3492 in the World

Founded: 1954

73. State University of Papua

Indonesia | Manokwari

For Marketing

#1915 in Asia

#4531 in the World

Founded: 2000

The best cities to study Marketing in Indonesia based on the number of universities and their ranks are Jakarta, Depok, Bandung, and Malang.