88 Best universities for Marketing in Pakistan

Updated: February 29, 2024

Ranking by academic field

Below is a list of best universities in Pakistan ranked based on their research performance in Marketing. A graph of 182K citations received by 21.7K academic papers made by 88 universities in Pakistan was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. COMSATS Institute of Information Technology

Pakistan | Islamabad

For Marketing

#165 in Asia

#800 in the World

Acceptance Rate: 100%
Founded: 2000

2. University of the Punjab

Pakistan | Lahore

For Marketing

#319 in Asia

#1203 in the World

Acceptance Rate: 25%
Founded: 1882

3. National University of Sciences and Technology

Pakistan | Islamabad

For Marketing

#325 in Asia

#1222 in the World

Founded: 1991

4. Lahore University of Management Sciences

Pakistan | Lahore

For Marketing

#336 in Asia

#1244 in the World

Acceptance Rate: 20%
Founded: 1985

5. International Islamic University, Islamabad

Pakistan | Islamabad

For Marketing

#399 in Asia

#1402 in the World

Acceptance Rate: 30%
Founded: 1980

6. Iqra University

Pakistan | Karachi

For Marketing

#420 in Asia

#1446 in the World

Acceptance Rate: 60%
Founded: 1998

7. Bahauddin Zakariya University

Pakistan | Multan

For Marketing

#422 in Asia

#1450 in the World

Founded: 1975

8. University of Management and Technology - Lahore

Pakistan | Lahore

For Marketing

#481 in Asia

#1593 in the World

Acceptance Rate: 60%
Enrollment: 20,590
Male:Female: 51:49
Founded: 1990

9. Islamia University of Bahawalpur

Pakistan | Bahawalpur

For Marketing

#522 in Asia

#1675 in the World

Acceptance Rate: 88%
Founded: 1925

10. Quaid-i-Azam University

Pakistan | Islamabad

For Marketing

#606 in Asia

#1863 in the World

Acceptance Rate: 10%
Founded: 1965

11. University of Agriculture, Faisalabad

Pakistan | Faisalabad

For Marketing

#613 in Asia

#1881 in the World

Acceptance Rate: 45%
Founded: 1961

12. University of Karachi

Pakistan | Karachi

For Marketing

#645 in Asia

#1945 in the World

Acceptance Rate: 18%
Founded: 1950

13. University of Engineering and Technology, Lahore

Pakistan | Lahore

For Marketing

#660 in Asia

#1981 in the World

Founded: 1962

14. Information Technology University

Pakistan | Lahore

For Marketing

#667 in Asia

#1991 in the World

Founded: 2013

15. University of Science and Technology, Bannu

Pakistan | Bannu

For Marketing

#707 in Asia

#2083 in the World

Acceptance Rate: 25%
Founded: 2005

16. Aga Khan University

Pakistan | Karachi

For Marketing

#709 in Asia

#2087 in the World

Founded: 1983

17. Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology

Pakistan | Karachi

For Marketing

#719 in Asia

#2103 in the World

Acceptance Rate: 10%
Founded: 1995

18. Bahria University

Pakistan | Islamabad

For Marketing

#762 in Asia

#2194 in the World

Acceptance Rate: 60%
Founded: 2000

19. University of Lahore

Pakistan | Lahore

For Marketing

#812 in Asia

#2285 in the World

Acceptance Rate: 100%
Enrollment: 34,404
Founded: 1999

20. University of Sargodha

Pakistan | Sargodha

For Marketing

#885 in Asia

#2412 in the World

Founded: 2002

21. National University of Computer and Emerging Sciences

Pakistan | Islamabad

For Marketing

#920 in Asia

#2488 in the World

Acceptance Rate: 13%
Founded: 1980

22. Government College University, Faisalabad

Pakistan | Faisalabad

For Marketing

#928 in Asia

#2509 in the World

Acceptance Rate: 35%
Founded: 2002

23. Riphah International University

Pakistan | Islamabad

For Marketing

#944 in Asia

#2541 in the World

Acceptance Rate: 62%
Founded: 1995

24. Mehran University of Engineering and Technology

Pakistan | Jamshoro

For Marketing

#991 in Asia

#2631 in the World

Acceptance Rate: 20%
Founded: 1963

25. Sukkur Institute of Business Administration

Pakistan | Sukkur

For Marketing

#1015 in Asia

#2687 in the World

Acceptance Rate: 14%
Founded: 1994

26. Pir Mehr Ali Shah Arid Agriculture University

Pakistan | Rawalpindi

For Marketing

#1039 in Asia

#2737 in the World

Founded: 1979

27. Mohammad Ali Jinnah University

Pakistan | Karachi

For Marketing

#1118 in Asia

#2917 in the World

Acceptance Rate: 100%
Enrollment: 6,000
Founded: 1998

28. Government College University, Lahore

Pakistan | Lahore

For Marketing

#1135 in Asia

#2947 in the World

Acceptance Rate: 25%
Founded: 1864

29. University of Malakand

Pakistan | Chakdara

For Marketing

#1150 in Asia

#2971 in the World

Acceptance Rate: 30%
Founded: 2001

30. University of Peshawar

Pakistan | Peshawar

For Marketing

#1228 in Asia

#3112 in the World

Acceptance Rate: 30%
Founded: 1950

31. Air University

Pakistan | Islamabad

For Marketing

#1241 in Asia

#3141 in the World

Acceptance Rate: 30%
Founded: 2002

32. University of Sindh

Pakistan | Jamshoro

For Marketing

#1246 in Asia

#3151 in the World

Acceptance Rate: 36%
Founded: 1947

33. Lahore School of Economics

Pakistan | Lahore

For Marketing

#1248 in Asia

#3154 in the World

Acceptance Rate: 68%
Founded: 1993

34. University of Central Punjab

Pakistan | Lahore

For Marketing

#1255 in Asia

#3175 in the World

Founded: 2002

35. University of Engineering and Technology, Taxila

Pakistan | Taxila

For Marketing

#1259 in Asia

#3183 in the World

Acceptance Rate: 20%
Founded: 1975

36. University of Engineering and Technology, Peshawar

Pakistan | Peshawar

For Marketing

#1313 in Asia

#3320 in the World

Acceptance Rate: 10%
Founded: 1952

37. NED University of Engineering and Technology

Pakistan | Karachi

For Marketing

#1328 in Asia

#3357 in the World

Acceptance Rate: 37%
Founded: 1921

38. National Textile University

Pakistan | Faisalabad

For Marketing

#1378 in Asia

#3450 in the World

Founded: 1954

39. National College of Business Administration and Economics

Pakistan | Lahore

For Marketing

#1386 in Asia

#3468 in the World

Acceptance Rate: 70%
Founded: 1994

40. Ghulam Ishaq Khan Institute of Engineering Sciences and Technology

Pakistan | Topi

For Marketing

#1390 in Asia

#3478 in the World

Acceptance Rate: 15%
Founded: 1993

41. National University of Modern Languages

Pakistan | Islamabad

For Marketing

#1393 in Asia

#3481 in the World

Acceptance Rate: 72%
Founded: 1970

42. University of Gujrat

Pakistan | Gujrat

For Marketing

#1407 in Asia

#3505 in the World

Acceptance Rate: 78%
Founded: 2004

43. Hazara University

Pakistan | Dhodial

For Marketing

#1412 in Asia

#3516 in the World

Founded: 2002

44. University of Education - Pakistan

Pakistan | Lahore

For Marketing

#1414 in Asia

#3521 in the World

Acceptance Rate: 88%
Founded: 2002

45. Institute of Business Administration

Pakistan | Karachi

For Marketing

#1434 in Asia

#3565 in the World

Founded: 1955

46. Gomal University

Pakistan | Dera Ismail Khan

For Marketing

#1474 in Asia

#3665 in the World

Acceptance Rate: 25%
Founded: 1974

47. University of Balochistan

Pakistan | Quetta

For Marketing

#1497 in Asia

#3702 in the World

Acceptance Rate: 10%
Founded: 1970

48. Abdul Wali Khan University Mardan

Pakistan | Mardan

For Marketing

#1523 in Asia

#3750 in the World

Acceptance Rate: 40%
Founded: 2009

49. DOW University of Health Sciences

Pakistan | Saddar Town

For Marketing

#1574 in Asia

#3835 in the World

Acceptance Rate: 10%
Enrollment: 8,006
Male:Female: 24:76
Founded: 2004

50. Karachi School for Business and Leadership

Pakistan | Karachi

For Marketing

#1648 in Asia

#3978 in the World

Acceptance Rate: 15%
Founded: 2010

51. University of Agriculture, Peshawar

Pakistan | Peshawar

For Marketing

#1651 in Asia

#3984 in the World

Founded: 1981

52. Balochistan University of Information Technology, Engineering and Management Sciences

Pakistan | Quetta

For Marketing

#1653 in Asia

#3988 in the World

Acceptance Rate: 20%
Enrollment: 7,033
Founded: 2002

53. University of Veterinary and Animal Sciences

Pakistan | Lahore

For Marketing

#1669 in Asia

#4016 in the World

Acceptance Rate: 70%
Founded: 1881

54. Hamdard University

Pakistan | Karachi

For Marketing

#1672 in Asia

#4031 in the World

Acceptance Rate: 15%
Founded: 1991

55. University of Azad Jammu and Kashmir

Pakistan | Muzaffarabad

For Marketing

#1687 in Asia

#4059 in the World

Founded: 1980

56. Lahore College for Women University

Pakistan | Lahore

For Marketing

#1703 in Asia

#4092 in the World

Founded: 1922

57. Shah Abdul Latif University

Pakistan | Khairpur

For Marketing

#1718 in Asia

#4130 in the World

Acceptance Rate: 25%
Enrollment: 7,697
Founded: 1987

58. Forman Christian College

Pakistan | Lahore

For Marketing

#1719 in Asia

#4133 in the World

Acceptance Rate: 30%
Founded: 1864

59. Kohat University of Science and Technology

Pakistan | Kohat

For Marketing

#1726 in Asia

#4150 in the World

Acceptance Rate: 25%
Founded: 2001

60. University of Haripur

Pakistan | Haripur

For Marketing

#1741 in Asia

#4179 in the World

Acceptance Rate: 30%
Founded: 2008

61. Fatima Jinnah Women University

Pakistan | Rawalpindi

For Marketing

#1769 in Asia

#4230 in the World

Acceptance Rate: 68%
Founded: 1998

62. Federal Urdu University of Arts, Sciences and Technology

Pakistan | Gulshan Town

For Marketing

#1787 in Asia

#4278 in the World

Enrollment: 13,000
Founded: 2002

63. Sindh Agriculture University

Pakistan | Tandojam

For Marketing

#1800 in Asia

#4305 in the World

Acceptance Rate: 50%
Founded: 1977

64. Foundation University Islamabad

Pakistan | Islamabad

For Marketing

#1821 in Asia

#4346 in the World

Acceptance Rate: 50%
Founded: 2002

65. Jinnah University for Women

Pakistan | Karachi

For Marketing

#1826 in Asia

#4369 in the World

Founded: 1998

66. Shaheed Benazir Bhutto University, Shaheed Benazirabad

Pakistan | Nawabshah

For Marketing

#1828 in Asia

#4373 in the World

Founded: 2012

67. Karachi Institute of Economics and Technology

Pakistan | Karachi

For Marketing

#1844 in Asia

#4407 in the World

Acceptance Rate: 69%
Founded: 1997

68. Indus University, Pakistan

Pakistan | Karachi

For Marketing

#1870 in Asia

#4453 in the World

Acceptance Rate: 59%
Founded: 2012

69. Pakistan Institute of Development Economics

Pakistan | Islamabad

For Marketing

#1885 in Asia

#4477 in the World

Founded: 1957

70. Quaid-e-Awam University of Engineering, Science and Technology

Pakistan | Nawabshah

For Marketing

#1896 in Asia

#4496 in the World

Acceptance Rate: 67%
Founded: 1974

71. Sir Syed University of Engineering and Technology

Pakistan | Karachi

For Marketing

#1899 in Asia

#4501 in the World

Acceptance Rate: 14%
Enrollment: 225
Male:Female: 52:48
Founded: 1993

72. Mirpur University of Science and Technology

Pakistan | Mirpur

For Marketing

#1900 in Asia

#4504 in the World

Founded: 2008

73. Islamia College Peshawar

Pakistan | Peshawar

For Marketing

#1902 in Asia

#4507 in the World

Enrollment: 10,000
Founded: 1913

74. University of Swat

Pakistan | Mingora

For Marketing

#1920 in Asia

#4535 in the World

Enrollment: 1,411
Male:Female: 88:12
Founded: 2010

75. Sindh Madresatul Islam University

Pakistan | Karachi

For Marketing

#1923 in Asia

#4540 in the World

Enrollment: 1,937
Male:Female: 70:30
Founded: 2012

76. Karakurum International University

Pakistan | Gilgit

For Marketing

#1930 in Asia

#4550 in the World

Acceptance Rate: 72%
Founded: 2002

77. National Defence University

Pakistan | Islamabad

For Marketing

#1938 in Asia

#4563 in the World

Acceptance Rate: 76%
Founded: 1963

78. Lahore Leads University

Pakistan | Lahore

For Marketing

#1943 in Asia

#4569 in the World

Enrollment: 2,500
Founded: 2011

79. DHA Suffa University

Pakistan | Karachi

For Marketing

#1947 in Asia

#4573 in the World

Acceptance Rate: 30%
Founded: 2012

80. Pakistan Institute of Engineering and Applied Sciences

Pakistan | Islamabad

For Marketing

#1972 in Asia

#4633 in the World

Acceptance Rate: 13%
Founded: 1967

81. Isra University

Pakistan | Hyderabad

For Marketing

#1981 in Asia

#4645 in the World

Acceptance Rate: 30%
Founded: 1997

82. Jinnah Sindh Medical University

Pakistan | Karachi

For Marketing

#1982 in Asia

#4648 in the World

Founded: 2012

83. Rawalpindi Medical University

Pakistan | Rawalpindi

For Marketing

#1986 in Asia

#4656 in the World

Enrollment: 3,000
Founded: 2017

84. Kinnaird College for Women

Pakistan | Lahore

For Marketing

#2001 in Asia

#4682 in the World

Founded: 1913

85. Sarhad University of Science and Information Technology

Pakistan | Peshawar

For Marketing

#2011 in Asia

#4697 in the World

Acceptance Rate: 68%
Founded: 2001

86. KASB Institute of Technology

Pakistan | Karachi

For Marketing

#2019 in Asia

#4708 in the World

Acceptance Rate: 30%
Founded: 1999

87. Ziauddin University

Pakistan | Karachi

For Marketing

#2023 in Asia

#4714 in the World

Acceptance Rate: 14%
Founded: 1995

88. Khyber Medical University

Pakistan | Peshawar

For Marketing

#2035 in Asia

#4738 in the World

Founded: 2007

The best cities to study Marketing in Pakistan based on the number of universities and their ranks are Islamabad, Lahore, Karachi, and Multan.