92 Best universities for Marketing in Pakistan

Updated: March 02, 2025

Ranking by academic field

Below is a list of best universities in Pakistan ranked based on their research performance in Marketing. A graph of 365K citations received by 27K academic papers made by 92 universities in Pakistan was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. COMSATS Institute of Information Technology

Pakistan | Islamabad

For Marketing

#147 in Asia

#693 in the World

Acceptance Rate: 100%
Founded: 2000

2. University of the Punjab

Pakistan | Lahore

For Marketing

#269 in Asia

#1042 in the World

Acceptance Rate: 25%
Founded: 1882

3. Iqra University

Pakistan | Karachi

For Marketing

#316 in Asia

#1153 in the World

Acceptance Rate: 60%
Founded: 1998

4. National University of Sciences and Technology

Pakistan | Islamabad

For Marketing

#366 in Asia

#1265 in the World

Founded: 1991

5. International Islamic University, Islamabad

Pakistan | Islamabad

For Marketing

#371 in Asia

#1278 in the World

Acceptance Rate: 30%
Founded: 1980

6. Islamia University of Bahawalpur

Pakistan | Bahawalpur

For Marketing

#373 in Asia

#1285 in the World

Acceptance Rate: 88%
Founded: 1925

7. Lahore University of Management Sciences

Pakistan | Lahore

For Marketing

#377 in Asia

#1294 in the World

Acceptance Rate: 20%
Founded: 1985

8. Bahauddin Zakariya University

Pakistan | Multan

For Marketing

#403 in Asia

#1350 in the World

Founded: 1975

9. Information Technology University

Pakistan | Lahore

For Marketing

#457 in Asia

#1485 in the World

Founded: 2013

10. University of Management and Technology - Lahore

Pakistan | Lahore

For Marketing

#472 in Asia

#1525 in the World

Acceptance Rate: 60%
Enrollment: 21,296
Founded: 1990

11. University of Lahore

Pakistan | Lahore

For Marketing

#548 in Asia

#1690 in the World

Acceptance Rate: 100%
Enrollment: 34,404
Founded: 1999

12. Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology

Pakistan | Karachi

For Marketing

#572 in Asia

#1742 in the World

Acceptance Rate: 10%
Founded: 1995

13. University of Agriculture, Faisalabad

Pakistan | Faisalabad

For Marketing

#596 in Asia

#1798 in the World

Acceptance Rate: 45%
Founded: 1961

14. University of Karachi

Pakistan | Karachi

For Marketing

#602 in Asia

#1815 in the World

Acceptance Rate: 18%
Founded: 1950

15. University of Science and Technology, Bannu

Pakistan | Bannu

For Marketing

#606 in Asia

#1821 in the World

Acceptance Rate: 25%
Founded: 2005

16. Quaid-i-Azam University

Pakistan | Islamabad

For Marketing

#611 in Asia

#1829 in the World

Acceptance Rate: 10%
Founded: 1965

17. University of Engineering and Technology, Lahore

Pakistan | Lahore

For Marketing

#640 in Asia

#1896 in the World

Founded: 1962

18. Bahria University

Pakistan | Islamabad

For Marketing

#650 in Asia

#1926 in the World

Acceptance Rate: 60%
Founded: 2000

19. University of Sargodha

Pakistan | Sargodha

For Marketing

#702 in Asia

#2029 in the World

Founded: 2002

20. Aga Khan University

Pakistan | Karachi

For Marketing

#709 in Asia

#2044 in the World

Founded: 1983

21. Government College University, Faisalabad

Pakistan | Faisalabad

For Marketing

#746 in Asia

#2117 in the World

Acceptance Rate: 35%
Founded: 2002

22. Riphah International University

Pakistan | Islamabad

For Marketing

#832 in Asia

#2282 in the World

Acceptance Rate: 62%
Founded: 1995

23. Sukkur Institute of Business Administration

Pakistan | Sukkur

For Marketing

#848 in Asia

#2314 in the World

Acceptance Rate: 14%
Founded: 1994

24. National University of Computer and Emerging Sciences

Pakistan | Islamabad

For Marketing

#881 in Asia

#2367 in the World

Acceptance Rate: 13%
Founded: 1980

25. Pir Mehr Ali Shah Arid Agriculture University

Pakistan | Rawalpindi

For Marketing

#926 in Asia

#2444 in the World

Founded: 1979

26. Mehran University of Engineering and Technology

Pakistan | Jamshoro

For Marketing

#957 in Asia

#2526 in the World

Acceptance Rate: 20%
Founded: 1963

27. Mohammad Ali Jinnah University

Pakistan | Karachi

For Marketing

#976 in Asia

#2561 in the World

Acceptance Rate: 100%
Enrollment: 6,000
Founded: 1998

28. University of Central Punjab

Pakistan | Lahore

For Marketing

#1016 in Asia

#2646 in the World

Founded: 2002

29. University of Sindh

Pakistan | Jamshoro

For Marketing

#1038 in Asia

#2694 in the World

Acceptance Rate: 36%
Founded: 1947

30. Lahore School of Economics

Pakistan | Lahore

For Marketing

#1114 in Asia

#2843 in the World

Acceptance Rate: 68%
Founded: 1993

31. Air University

Pakistan | Islamabad

For Marketing

#1116 in Asia

#2845 in the World

Acceptance Rate: 30%
Founded: 2002

32. University of Peshawar

Pakistan | Peshawar

For Marketing

#1187 in Asia

#3019 in the World

Acceptance Rate: 30%
Founded: 1950

33. University of Malakand

Pakistan | Chakdara

For Marketing

#1211 in Asia

#3065 in the World

Acceptance Rate: 30%
Founded: 2001

34. University of Education - Pakistan

Pakistan | Lahore

For Marketing

#1222 in Asia

#3095 in the World

Acceptance Rate: 88%
Founded: 2002

35. National University of Modern Languages

Pakistan | Islamabad

For Marketing

#1226 in Asia

#3108 in the World

Acceptance Rate: 72%
Founded: 1970

36. Government College University, Lahore

Pakistan | Lahore

For Marketing

#1231 in Asia

#3116 in the World

Acceptance Rate: 25%
Founded: 1864

37. University of Engineering and Technology, Taxila

Pakistan | Taxila

For Marketing

#1248 in Asia

#3147 in the World

Acceptance Rate: 20%
Founded: 1975

38. National College of Business Administration and Economics

Pakistan | Lahore

For Marketing

#1265 in Asia

#3201 in the World

Acceptance Rate: 70%
Founded: 1994

39. National Textile University

Pakistan | Faisalabad

For Marketing

#1292 in Asia

#3250 in the World

Founded: 1954

40. University of Engineering and Technology, Peshawar

Pakistan | Peshawar

For Marketing

#1297 in Asia

#3260 in the World

Acceptance Rate: 10%
Founded: 1952

41. NED University of Engineering and Technology

Pakistan | Karachi

For Marketing

#1302 in Asia

#3267 in the World

Acceptance Rate: 37%
Founded: 1921

42. University of Gujrat

Pakistan | Gujrat

For Marketing

#1314 in Asia

#3304 in the World

Acceptance Rate: 78%
Founded: 2004

43. Institute of Business Administration

Pakistan | Karachi

For Marketing

#1346 in Asia

#3375 in the World

Founded: 1955

44. Hazara University

Pakistan | Dhodial

For Marketing

#1363 in Asia

#3411 in the World

Founded: 2002

45. Abdul Wali Khan University Mardan

Pakistan | Mardan

For Marketing

#1396 in Asia

#3478 in the World

Acceptance Rate: 40%
Founded: 2009

46. University of Agriculture, Peshawar

Pakistan | Peshawar

For Marketing

#1401 in Asia

#3495 in the World

Founded: 1981

47. Balochistan University of Information Technology, Engineering and Management Sciences

Pakistan | Quetta

For Marketing

#1454 in Asia

#3605 in the World

Acceptance Rate: 20%
Enrollment: 7,033
Founded: 2002

48. Lahore College for Women University

Pakistan | Lahore

For Marketing

#1460 in Asia

#3618 in the World

Founded: 1922

49. Ghulam Ishaq Khan Institute of Engineering Sciences and Technology

Pakistan | Topi

For Marketing

#1461 in Asia

#3622 in the World

Acceptance Rate: 15%
Founded: 1993

50. Shah Abdul Latif University

Pakistan | Khairpur

For Marketing

#1467 in Asia

#3633 in the World

Acceptance Rate: 25%
Enrollment: 7,697
Founded: 1987

51. University of Balochistan

Pakistan | Quetta

For Marketing

#1468 in Asia

#3634 in the World

Acceptance Rate: 10%
Founded: 1970

52. Gomal University

Pakistan | Dera Ismail Khan

For Marketing

#1480 in Asia

#3651 in the World

Acceptance Rate: 25%
Founded: 1974

53. Fatima Jinnah Women University

Pakistan | Rawalpindi

For Marketing

#1533 in Asia

#3738 in the World

Acceptance Rate: 68%
Founded: 1998

54. DOW University of Health Sciences

Pakistan | Saddar Town

For Marketing

#1542 in Asia

#3752 in the World

Acceptance Rate: 10%
Enrollment: 8,006
Male:Female: 24:76
Founded: 2004

55. University of Haripur

Pakistan | Haripur

For Marketing

#1581 in Asia

#3835 in the World

Acceptance Rate: 30%
Founded: 2008

56. Hamdard University

Pakistan | Karachi

For Marketing

#1584 in Asia

#3839 in the World

Acceptance Rate: 15%
Founded: 1991

57. Jinnah University for Women

Pakistan | Karachi

For Marketing

#1614 in Asia

#3897 in the World

Founded: 1998

58. University of Azad Jammu and Kashmir

Pakistan | Muzaffarabad

For Marketing

#1624 in Asia

#3918 in the World

Founded: 1980

59. University of Veterinary and Animal Sciences

Pakistan | Lahore

For Marketing

#1647 in Asia

#3966 in the World

Acceptance Rate: 70%
Founded: 1881

60. Foundation University Islamabad

Pakistan | Islamabad

For Marketing

#1648 in Asia

#3967 in the World

Acceptance Rate: 50%
Enrollment: 7,106
Founded: 2002

61. Federal Urdu University of Arts, Sciences and Technology

Pakistan | Gulshan Town

For Marketing

#1681 in Asia

#4048 in the World

Enrollment: 13,000
Founded: 2002

62. Khyber Medical University

Pakistan | Peshawar

For Marketing

#1699 in Asia

#4077 in the World

Founded: 2007

63. Karachi School for Business and Leadership

Pakistan | Karachi

For Marketing

#1729 in Asia

#4133 in the World

Acceptance Rate: 15%
Founded: 2010

64. Karachi Institute of Economics and Technology

Pakistan | Karachi

For Marketing

#1747 in Asia

#4168 in the World

Acceptance Rate: 69%
Founded: 1997

65. Kohat University of Science and Technology

Pakistan | Kohat

For Marketing

#1788 in Asia

#4256 in the World

Acceptance Rate: 25%
Founded: 2001

66. Forman Christian College

Pakistan | Lahore

For Marketing

#1789 in Asia

#4257 in the World

Acceptance Rate: 30%
Founded: 1864

67. Lahore Leads University

Pakistan | Lahore

For Marketing

#1790 in Asia

#4261 in the World

Enrollment: 2,500
Founded: 2011

68. Sindh Agriculture University

Pakistan | Tandojam

For Marketing

#1795 in Asia

#4268 in the World

Acceptance Rate: 50%
Founded: 1977

69. Shaheed Benazir Bhutto University, Shaheed Benazirabad

Pakistan | Nawabshah

For Marketing

#1802 in Asia

#4292 in the World

Founded: 2012

70. Indus University, Pakistan

Pakistan | Karachi

For Marketing

#1809 in Asia

#4312 in the World

Acceptance Rate: 59%
Founded: 2012

71. Quaid-e-Awam University of Engineering, Science and Technology

Pakistan | Nawabshah

For Marketing

#1847 in Asia

#4388 in the World

Acceptance Rate: 67%
Founded: 1974

72. Pakistan Institute of Development Economics

Pakistan | Islamabad

For Marketing

#1872 in Asia

#4446 in the World

Founded: 1957

73. Sir Syed University of Engineering and Technology

Pakistan | Karachi

For Marketing

#1875 in Asia

#4451 in the World

Acceptance Rate: 14%
Enrollment: 225
Male:Female: 52:48
Founded: 1993

74. Sindh Madresatul Islam University

Pakistan | Karachi

For Marketing

#1888 in Asia

#4470 in the World

Enrollment: 1,937
Male:Female: 70:30
Founded: 2012

75. Islamia College Peshawar

Pakistan | Peshawar

For Marketing

#1920 in Asia

#4541 in the World

Enrollment: 10,000
Founded: 1913

76. Ziauddin University

Pakistan | Karachi

For Marketing

#1944 in Asia

#4586 in the World

Acceptance Rate: 14%
Founded: 1995

77. Mirpur University of Science and Technology

Pakistan | Mirpur

For Marketing

#1948 in Asia

#4592 in the World

Founded: 2008

78. Isra University

Pakistan | Hyderabad

For Marketing

#1952 in Asia

#4599 in the World

Acceptance Rate: 30%
Founded: 1997

79. Karakurum International University

Pakistan | Gilgit

For Marketing

#1960 in Asia

#4615 in the World

Acceptance Rate: 72%
Founded: 2002

80. DHA Suffa University

Pakistan | Karachi

For Marketing

#1966 in Asia

#4623 in the World

Acceptance Rate: 30%
Founded: 2012

81. KASB Institute of Technology

Pakistan | Karachi

For Marketing

#1995 in Asia

#4674 in the World

Acceptance Rate: 30%
Founded: 1999

82. National Defence University

Pakistan | Islamabad

For Marketing

#1996 in Asia

#4676 in the World

Acceptance Rate: 76%
Founded: 1963

83. University of Swat

Pakistan | Mingora

For Marketing

#2014 in Asia

#4700 in the World

Enrollment: 1,411
Male:Female: 88:12
Founded: 2010

84. Kinnaird College for Women

Pakistan | Lahore

For Marketing

#2017 in Asia

#4709 in the World

Founded: 1913

85. Pakistan Institute of Engineering and Applied Sciences

Pakistan | Islamabad

For Marketing

#2042 in Asia

#4753 in the World

Acceptance Rate: 13%
Founded: 1967

86. Jinnah Sindh Medical University

Pakistan | Karachi

For Marketing

#2061 in Asia

#4794 in the World

Founded: 2012

87. Rawalpindi Medical University

Pakistan | Rawalpindi

For Marketing

#2070 in Asia

#4808 in the World

Enrollment: 3,000
Founded: 2017

88. Sarhad University of Science and Information Technology

Pakistan | Peshawar

For Marketing

#2083 in Asia

#4831 in the World

Acceptance Rate: 68%
Founded: 2001

89. Abasyn University

Pakistan | Peshawar

For Marketing

#2095 in Asia

#4860 in the World

Acceptance Rate: 72%
Founded: 2007

90. King Edward Medical University

Pakistan | Lahore

For Marketing

#2099 in Asia

#4868 in the World

Founded: 1860

91. HITEC University

Pakistan | Taxila

For Marketing

#2107 in Asia

#4884 in the World

Founded: 2007

92. University of Wah

Pakistan | Wah Cantt

For Marketing

#2126 in Asia

#4935 in the World

Acceptance Rate: 59%
Founded: 2005

The best cities to study Marketing in Pakistan based on the number of universities and their ranks are Islamabad, Lahore, Karachi, and Bahawalpur.