94 Best universities for Marketing in Pakistan

Updated: March 15, 2026

Ranking by academic field

Below is a list of best universities in Pakistan ranked based on their research performance in Marketing. A graph of 421K citations received by 27.9K academic papers made by 94 universities in Pakistan was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. COMSATS Institute of Information Technology

Pakistan | Islamabad

For Marketing

#147 in Asia

#672 in the World

Acceptance Rate: 100%
Founded: 2000

2. University of the Punjab

Pakistan | Lahore

For Marketing

#258 in Asia

#1013 in the World

Acceptance Rate: 25%
Founded: 1882

3. Iqra University

Pakistan | Karachi

For Marketing

#310 in Asia

#1129 in the World

Acceptance Rate: 60%
Founded: 1998

4. National University of Sciences and Technology

Pakistan | Islamabad

For Marketing

#366 in Asia

#1249 in the World

Founded: 1991

5. Islamia University of Bahawalpur

Pakistan | Bahawalpur

For Marketing

#377 in Asia

#1281 in the World

Acceptance Rate: 88%
Founded: 1925

6. International Islamic University, Islamabad

Pakistan | Islamabad

For Marketing

#380 in Asia

#1289 in the World

Acceptance Rate: 30%
Founded: 1980

7. Lahore University of Management Sciences

Pakistan | Lahore

For Marketing

#390 in Asia

#1316 in the World

Acceptance Rate: 20%
Founded: 1985

8. Bahauddin Zakariya University

Pakistan | Multan

For Marketing

#405 in Asia

#1340 in the World

Founded: 1975

9. University of Management and Technology - Lahore

Pakistan | Lahore

For Marketing

#457 in Asia

#1480 in the World

Acceptance Rate: 60%
Enrollment: 21,296
Founded: 1990

10. Information Technology University

Pakistan | Lahore

For Marketing

#475 in Asia

#1509 in the World

Founded: 2013

11. University of Lahore

Pakistan | Lahore

For Marketing

#525 in Asia

#1636 in the World

Acceptance Rate: 100%
Enrollment: 34,404
Founded: 1999

12. Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology

Pakistan | Karachi

For Marketing

#568 in Asia

#1730 in the World

Acceptance Rate: 10%
Founded: 1995

13. University of Agriculture, Faisalabad

Pakistan | Faisalabad

For Marketing

#584 in Asia

#1760 in the World

Acceptance Rate: 45%
Founded: 1961

14. University of Science and Technology, Bannu

Pakistan | Bannu

For Marketing

#598 in Asia

#1791 in the World

Acceptance Rate: 25%
Founded: 2005

15. University of Karachi

Pakistan | Karachi

For Marketing

#600 in Asia

#1794 in the World

Acceptance Rate: 18%
Founded: 1950

16. Quaid-i-Azam University

Pakistan | Islamabad

For Marketing

#620 in Asia

#1838 in the World

Acceptance Rate: 10%
Founded: 1965

17. Bahria University

Pakistan | Islamabad

For Marketing

#631 in Asia

#1863 in the World

Acceptance Rate: 60%
Enrollment: 21,000
Founded: 2000

18. University of Engineering and Technology, Lahore

Pakistan | Lahore

For Marketing

#637 in Asia

#1876 in the World

Founded: 1962

19. University of Sargodha

Pakistan | Sargodha

For Marketing

#707 in Asia

#2026 in the World

Founded: 2002

20. Aga Khan University

Pakistan | Karachi

For Marketing

#721 in Asia

#2049 in the World

Founded: 1983

21. Government College University, Faisalabad

Pakistan | Faisalabad

For Marketing

#741 in Asia

#2093 in the World

Acceptance Rate: 35%
Founded: 2002

22. Riphah International University

Pakistan | Islamabad

For Marketing

#801 in Asia

#2206 in the World

Acceptance Rate: 62%
Founded: 1995

23. Sukkur Institute of Business Administration

Pakistan | Sukkur

For Marketing

#820 in Asia

#2242 in the World

Acceptance Rate: 14%
Founded: 1994

24. National University of Computer and Emerging Sciences

Pakistan | Islamabad

For Marketing

#838 in Asia

#2281 in the World

Acceptance Rate: 13%
Founded: 1980

25. Pir Mehr Ali Shah Arid Agriculture University

Pakistan | Rawalpindi

For Marketing

#939 in Asia

#2453 in the World

Founded: 1979

26. Mehran University of Engineering and Technology

Pakistan | Jamshoro

For Marketing

#956 in Asia

#2493 in the World

Acceptance Rate: 20%
Founded: 1963

27. University of Central Punjab

Pakistan | Lahore

For Marketing

#970 in Asia

#2530 in the World

Founded: 2002

28. Mohammad Ali Jinnah University

Pakistan | Karachi

For Marketing

#975 in Asia

#2540 in the World

Acceptance Rate: 100%
Enrollment: 6,000
Founded: 1998

29. University of Sindh

Pakistan | Jamshoro

For Marketing

#1046 in Asia

#2682 in the World

Acceptance Rate: 36%
Founded: 1947

30. Air University

Pakistan | Islamabad

For Marketing

#1094 in Asia

#2783 in the World

Acceptance Rate: 30%
Founded: 2002

31. Lahore School of Economics

Pakistan | Lahore

For Marketing

#1119 in Asia

#2841 in the World

Acceptance Rate: 68%
Founded: 1993

32. National University of Modern Languages

Pakistan | Islamabad

For Marketing

#1173 in Asia

#2951 in the World

Acceptance Rate: 72%
Founded: 1970

33. University of Education - Pakistan

Pakistan | Lahore

For Marketing

#1192 in Asia

#3006 in the World

Acceptance Rate: 88%
Founded: 2002

34. University of Peshawar

Pakistan | Peshawar

For Marketing

#1197 in Asia

#3013 in the World

Acceptance Rate: 30%
Founded: 1950

35. Government College University, Lahore

Pakistan | Lahore

For Marketing

#1204 in Asia

#3032 in the World

Acceptance Rate: 25%
Founded: 1864

36. University of Engineering and Technology, Taxila

Pakistan | Taxila

For Marketing

#1234 in Asia

#3101 in the World

Acceptance Rate: 20%
Founded: 1975

37. University of Malakand

Pakistan | Chakdara

For Marketing

#1237 in Asia

#3110 in the World

Acceptance Rate: 30%
Founded: 2001

38. National Textile University

Pakistan | Faisalabad

For Marketing

#1263 in Asia

#3169 in the World

Founded: 1954

39. National College of Business Administration and Economics

Pakistan | Lahore

For Marketing

#1266 in Asia

#3177 in the World

Acceptance Rate: 70%
Founded: 1994

40. University of Engineering and Technology, Peshawar

Pakistan | Peshawar

For Marketing

#1302 in Asia

#3258 in the World

Acceptance Rate: 10%
Founded: 1952

41. University of Gujrat

Pakistan | Gujrat

For Marketing

#1307 in Asia

#3266 in the World

Acceptance Rate: 78%
Founded: 2004

42. NED University of Engineering and Technology

Pakistan | Karachi

For Marketing

#1308 in Asia

#3267 in the World

Acceptance Rate: 37%
Founded: 1921

43. Institute of Business Administration

Pakistan | Karachi

For Marketing

#1334 in Asia

#3342 in the World

Founded: 1955

44. Hazara University

Pakistan | Dhodial

For Marketing

#1339 in Asia

#3348 in the World

Founded: 2002

45. Abdul Wali Khan University Mardan

Pakistan | Mardan

For Marketing

#1373 in Asia

#3420 in the World

Acceptance Rate: 40%
Founded: 2009

46. University of Agriculture, Peshawar

Pakistan | Peshawar

For Marketing

#1388 in Asia

#3458 in the World

Founded: 1981

47. Ghulam Ishaq Khan Institute of Engineering Sciences and Technology

Pakistan | Topi

For Marketing

#1409 in Asia

#3500 in the World

Acceptance Rate: 15%
Founded: 1993

48. Fatima Jinnah Women University

Pakistan | Rawalpindi

For Marketing

#1435 in Asia

#3556 in the World

Acceptance Rate: 68%
Enrollment: 8,035
Founded: 1998

49. Shah Abdul Latif University

Pakistan | Khairpur

For Marketing

#1454 in Asia

#3600 in the World

Acceptance Rate: 25%
Enrollment: 7,697
Founded: 1987

50. Lahore College for Women University

Pakistan | Lahore

For Marketing

#1469 in Asia

#3626 in the World

Founded: 1922

51. Balochistan University of Information Technology, Engineering and Management Sciences

Pakistan | Quetta

For Marketing

#1470 in Asia

#3628 in the World

Acceptance Rate: 20%
Enrollment: 7,033
Founded: 2002

52. Gomal University

Pakistan | Dera Ismail Khan

For Marketing

#1473 in Asia

#3631 in the World

Acceptance Rate: 25%
Founded: 1974

53. University of Balochistan

Pakistan | Quetta

For Marketing

#1490 in Asia

#3662 in the World

Acceptance Rate: 10%
Founded: 1970

54. DOW University of Health Sciences

Pakistan | Saddar Town

For Marketing

#1538 in Asia

#3745 in the World

Acceptance Rate: 10%
Enrollment: 8,006
Male:Female: 24:76
Founded: 2004

55. Hamdard University

Pakistan | Karachi

For Marketing

#1575 in Asia

#3805 in the World

Acceptance Rate: 15%
Founded: 1991

56. University of Haripur

Pakistan | Haripur

For Marketing

#1589 in Asia

#3827 in the World

Acceptance Rate: 30%
Founded: 2008

57. Jinnah University for Women

Pakistan | Karachi

For Marketing

#1612 in Asia

#3874 in the World

Founded: 1998

58. University of Azad Jammu and Kashmir

Pakistan | Muzaffarabad

For Marketing

#1627 in Asia

#3918 in the World

Founded: 1980

59. University of Veterinary and Animal Sciences

Pakistan | Lahore

For Marketing

#1644 in Asia

#3946 in the World

Acceptance Rate: 70%
Founded: 1881

60. Foundation University Islamabad

Pakistan | Islamabad

For Marketing

#1655 in Asia

#3974 in the World

Acceptance Rate: 50%
Enrollment: 8,000
Founded: 2002

61. Federal Urdu University of Arts, Sciences and Technology

Pakistan | Gulshan Town

For Marketing

#1668 in Asia

#4003 in the World

Enrollment: 13,000
Founded: 2002

62. Khyber Medical University

Pakistan | Peshawar

For Marketing

#1684 in Asia

#4030 in the World

Founded: 2007

63. Shaheed Benazir Bhutto University, Shaheed Benazirabad

Pakistan | Nawabshah

For Marketing

#1727 in Asia

#4119 in the World

Founded: 2012

64. Forman Christian College

Pakistan | Lahore

For Marketing

#1732 in Asia

#4130 in the World

Acceptance Rate: 30%
Founded: 1864

65. Karachi Institute of Economics and Technology

Pakistan | Karachi

For Marketing

#1736 in Asia

#4138 in the World

Acceptance Rate: 69%
Founded: 1997

66. Karachi School for Business and Leadership

Pakistan | Karachi

For Marketing

#1740 in Asia

#4142 in the World

Acceptance Rate: 15%
Founded: 2010

67. Kohat University of Science and Technology

Pakistan | Kohat

For Marketing

#1773 in Asia

#4211 in the World

Acceptance Rate: 25%
Founded: 2001

68. Sindh Agriculture University

Pakistan | Tandojam

For Marketing

#1780 in Asia

#4226 in the World

Acceptance Rate: 50%
Founded: 1977

69. Lahore Leads University

Pakistan | Lahore

For Marketing

#1796 in Asia

#4260 in the World

Enrollment: 2,500
Founded: 2011

70. Indus University, Pakistan

Pakistan | Karachi

For Marketing

#1818 in Asia

#4317 in the World

Acceptance Rate: 59%
Founded: 2012

71. Sir Syed University of Engineering and Technology

Pakistan | Karachi

For Marketing

#1853 in Asia

#4395 in the World

Acceptance Rate: 14%
Enrollment: 225
Male:Female: 52:48
Founded: 1993

72. Quaid-e-Awam University of Engineering, Science and Technology

Pakistan | Nawabshah

For Marketing

#1858 in Asia

#4406 in the World

Acceptance Rate: 67%
Founded: 1974

73. Pakistan Institute of Development Economics

Pakistan | Islamabad

For Marketing

#1885 in Asia

#4462 in the World

Founded: 1957

74. Sindh Madresatul Islam University

Pakistan | Karachi

For Marketing

#1887 in Asia

#4467 in the World

Enrollment: 1,937
Male:Female: 70:30
Founded: 2012

75. Islamia College Peshawar

Pakistan | Peshawar

For Marketing

#1919 in Asia

#4539 in the World

Enrollment: 10,000
Founded: 1913

76. Karakurum International University

Pakistan | Gilgit

For Marketing

#1932 in Asia

#4569 in the World

Acceptance Rate: 72%
Founded: 2002

77. Ziauddin University

Pakistan | Karachi

For Marketing

#1942 in Asia

#4591 in the World

Acceptance Rate: 14%
Founded: 1995

78. Mirpur University of Science and Technology

Pakistan | Mirpur

For Marketing

#1949 in Asia

#4600 in the World

Founded: 2008

79. DHA Suffa University

Pakistan | Karachi

For Marketing

#1962 in Asia

#4618 in the World

Acceptance Rate: 30%
Founded: 2012

80. KASB Institute of Technology

Pakistan | Karachi

For Marketing

#1994 in Asia

#4678 in the World

Acceptance Rate: 30%
Founded: 1999

81. Isra University

Pakistan | Hyderabad

For Marketing

#2000 in Asia

#4686 in the World

Acceptance Rate: 30%
Founded: 1997

82. National Defence University

Pakistan | Islamabad

For Marketing

#2005 in Asia

#4694 in the World

Acceptance Rate: 76%
Founded: 1963

83. Kinnaird College for Women

Pakistan | Lahore

For Marketing

#2021 in Asia

#4722 in the World

Founded: 1913

84. University of Swat

Pakistan | Mingora

For Marketing

#2025 in Asia

#4726 in the World

Enrollment: 1,411
Male:Female: 88:12
Founded: 2010

85. Pakistan Institute of Engineering and Applied Sciences

Pakistan | Islamabad

For Marketing

#2042 in Asia

#4754 in the World

Acceptance Rate: 13%
Founded: 1967

86. Jinnah Sindh Medical University

Pakistan | Karachi

For Marketing

#2082 in Asia

#4839 in the World

Founded: 2012

87. Rawalpindi Medical University

Pakistan | Rawalpindi

For Marketing

#2087 in Asia

#4852 in the World

Enrollment: 3,000
Founded: 2017

88. Sarhad University of Science and Information Technology

Pakistan | Peshawar

For Marketing

#2099 in Asia

#4878 in the World

Acceptance Rate: 68%
Founded: 2001

89. Abasyn University

Pakistan | Peshawar

For Marketing

#2100 in Asia

#4879 in the World

Acceptance Rate: 72%
Founded: 2007

90. HITEC University

Pakistan | Taxila

For Marketing

#2111 in Asia

#4904 in the World

Founded: 2007

91. King Edward Medical University

Pakistan | Lahore

For Marketing

#2113 in Asia

#4906 in the World

Founded: 1860

92. University of Wah

Pakistan | Wah Cantt

For Marketing

#2135 in Asia

#4969 in the World

Acceptance Rate: 59%
Founded: 2005

93. Bacha Khan University

Pakistan | Charsadda

For Marketing

#2142 in Asia

#4981 in the World

Acceptance Rate: 40%
Enrollment: 5,000
Founded: 2012

94. Shaheed Benazir Bhutto Women University

Pakistan | Peshawar

For Marketing

#2145 in Asia

#4991 in the World

Founded: 2004

The best cities to study Marketing in Pakistan based on the number of universities and their ranks are Islamabad, Lahore, Karachi, and Bahawalpur.