Best Universities for Marketing in Latin America

Updated: March 15, 2026

Ranking by academic field

Below is a list of best universities in Latin America ranked based on their research performance in Marketing. A graph of 1.85M citations received by 128K academic papers made by 306 universities in Latin America was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. University of Sao Paulo

Brazil | Sao Paulo

For Marketing

#1 in Brazil

#86 in the World

Acceptance Rate: 9%
Enrollment: 97,964
Founded: 1827

2. Federal University of Rio Grande do Sul

Brazil | Porto Alegre

For Marketing

#2 in Brazil

#285 in the World

Founded: 1934

3. State University of Campinas

Brazil | Campinas

For Marketing

#3 in Brazil

#400 in the World

Acceptance Rate: 15%
Founded: 1966

4. Monterrey Institute of Technology

Mexico | Monterrey

For Marketing

#1 in Mexico

#452 in the World

Acceptance Rate: 56%
Enrollment: 9,000
Founded: 1943

5. Federal University of Santa Catarina

Brazil | Florianopolis

For Marketing

#4 in Brazil

#454 in the World

Acceptance Rate: 15%
Founded: 1960

6. Federal University of Rio de Janeiro

Brazil | Rio de Janeiro

For Marketing

#5 in Brazil

#478 in the World

Acceptance Rate: 10%
Enrollment: 67,329
Founded: 1920

7. Sao Paulo State University

Brazil | Sao Paulo

For Marketing

#6 in Brazil

#489 in the World

Acceptance Rate: 35%
Founded: 1976

8. University of Chile

Chile | Santiago

For Marketing

#1 in Chile

#519 in the World

Founded: 1842

9. National Autonomous University of Mexico

Mexico | Mexico City

For Marketing

#2 in Mexico

#600 in the World

Enrollment: 360,883
Founded: 1551

10. Federal University of Minas Gerais

Brazil | Belo Horizonte

For Marketing

#7 in Brazil

#608 in the World

Acceptance Rate: 17%
Enrollment: 45,038
Founded: 1927

11. Pontifical Catholic University of Chile

Chile | Santiago

For Marketing

#2 in Chile

#614 in the World

Enrollment: 33,971
Founded: 1888

12. Federal University of Sao Carlos

Brazil | Sao Carlos

For Marketing

#8 in Brazil

#685 in the World

Acceptance Rate: 9%
Founded: 1968

13. Federal University of Parana

Brazil | Curitiba

For Marketing

#9 in Brazil

#698 in the World

Acceptance Rate: 15%
Founded: 1912

14. University of Brasilia

Brazil | Brasilia

For Marketing

#10 in Brazil

#711 in the World

Acceptance Rate: 10%
Founded: 1962

15. Federal University of Vicosa

Brazil | Vicosa

For Marketing

#11 in Brazil

#733 in the World

Founded: 1922

16. Federal University of Pernambuco

Brazil | Recife

For Marketing

#12 in Brazil

#850 in the World

Founded: 1946

17. National University of Colombia

Colombia | Bogota

For Marketing

#867 in the World

Acceptance Rate: 10%
Enrollment: 54,284
Founded: 1867

18. Pontifical Catholic University of Rio de Janeiro

Brazil | Rio de Janeiro

For Marketing

#13 in Brazil

#878 in the World

Acceptance Rate: 37%
Founded: 1941

19. National Polytechnic Institute

Mexico | Mexico City

For Marketing

#3 in Mexico

#884 in the World

Acceptance Rate: 35%
Enrollment: 170,000
Founded: 1936

20. Fluminense Federal University

Brazil | Niteroi

For Marketing

#14 in Brazil

#969 in the World

Acceptance Rate: 15%
Founded: 1960

21. University of the Rio dos Sinos Valley

Brazil | Sao Leopoldo

For Marketing

#15 in Brazil

#999 in the World

Acceptance Rate: 80%
Enrollment: 23,988
Founded: 1969

22. Federal University of Sao Paulo

Brazil | Sao Paulo

For Marketing

#16 in Brazil

#1058 in the World

Founded: 1933

23. Federal University of Santa Maria

Brazil | Santa Maria

For Marketing

#17 in Brazil

#1059 in the World

Founded: 1960

24. University of Buenos Aires

Argentina | Buenos Aires

For Marketing

#1 in Argentina

#1078 in the World

Enrollment: 262,932
Founded: 1821

25. Federal University of Ceara

Brazil | Fortaleza

For Marketing

#18 in Brazil

#1109 in the World

Acceptance Rate: 10%
Founded: 1954

26. Federal University of Paraiba

Brazil | Joao Pessoa

For Marketing

#19 in Brazil

#1167 in the World

Acceptance Rate: 10%
Founded: 1955

27. University of the Northeast

Mexico | Tampico

For Marketing

#4 in Mexico

#1175 in the World

Founded: 1970

28. Pontifical Catholic University of Parana

Brazil | Curitiba

For Marketing

#20 in Brazil

#1177 in the World

Acceptance Rate: 80%
Founded: 1959

29. Federal University of Technology - Parana

Brazil | Curitiba

For Marketing

#21 in Brazil

#1207 in the World

Acceptance Rate: 20%
Founded: 1909

30. University of the Republic

Uruguay | Montevideo

For Marketing

#1241 in the World

Enrollment: 209,129
Founded: 1833

31. Federal University of Lavras

Brazil | Lavras

For Marketing

#22 in Brazil

#1247 in the World

Acceptance Rate: 16%
Founded: 1908

32. University of the Andes, Colombia

Colombia | Bogota

For Marketing

#1292 in the World

Acceptance Rate: 48%
Founded: 1949

33. State University of Maringa

Brazil | Maringa

For Marketing

#23 in Brazil

#1334 in the World

Founded: 1970

34. Pontifical Catholic University of Rio Grande do Sul

Brazil | Porto Alegre

For Marketing

#24 in Brazil

#1366 in the World

Founded: 1948

35. Metropolitan Autonomous University

Mexico | Mexico City

For Marketing

#5 in Mexico

#1384 in the World

Acceptance Rate: 26%
Enrollment: 61,152
Founded: 1974

36. Federal Rural University of Pernambuco

Brazil | Recife

For Marketing

#25 in Brazil

#1407 in the World

Founded: 1912

37. Federal University of Rio Grande do Norte

For Marketing

#26 in Brazil

#1421 in the World

Acceptance Rate: 14%
Founded: 1958

38. Federal University of Pelotas

Brazil | Pelotas

For Marketing

#27 in Brazil

#1432 in the World

Founded: 1969

39. Nove de Julho University

Brazil | Sao Paulo

For Marketing

#28 in Brazil

#1435 in the World

Acceptance Rate: 50%
Founded: 1972

40. Federal University of Bahia

Brazil | Salvador

For Marketing

#29 in Brazil

#1440 in the World

Founded: 1946

41. University of the Valley

Colombia | Cali

For Marketing

#1513 in the World

Founded: 1945

42. University of the State of Rio de Janeiro

Brazil | Rio de Janeiro

For Marketing

#30 in Brazil

#1515 in the World

Founded: 1950

43. University of Guadalajara

Mexico | Guadalajara

For Marketing

#6 in Mexico

#1520 in the World

Acceptance Rate: 28%
Enrollment: 339,508
Founded: 1792

44. Pontifical Catholic University of Peru

For Marketing

#1 in Peru

#1527 in the World

Acceptance Rate: 17%
Founded: 1917

45. Federal University of Goias

Brazil | Goiania

For Marketing

#31 in Brazil

#1536 in the World

Acceptance Rate: 12%
Founded: 1960

46. Federal University of Espirito Santo

Brazil | Vitoria

For Marketing

#32 in Brazil

#1557 in the World

Acceptance Rate: 26%
Enrollment: 23,744
Founded: 1954

47. National University of La Plata

Argentina | La Plata

For Marketing

#2 in Argentina

#1561 in the World

Acceptance Rate: 70%
Founded: 1905

48. Federal University of Uberlandia

Brazil | Uberlandia

For Marketing

#33 in Brazil

#1571 in the World

Acceptance Rate: 20%
Enrollment: 25,494
Founded: 1969

49. Pontifical Javeriana University

Colombia | Bogota

For Marketing

#1638 in the World

Acceptance Rate: 40%
Founded: 1623

50. National University of Cordoba

Argentina | Cordoba

For Marketing

#3 in Argentina

#1659 in the World

Acceptance Rate: 70%
Enrollment: 178,288
Founded: 1613

51. University of Costa Rica

Costa Rica Flag

Costa Rica | San Jose

For Marketing

#1 in Costa Rica

#1664 in the World

Acceptance Rate: 40%
Enrollment: 30,436
Founded: 1940

52. Mackenzie Presbyterian University

Brazil | Sao Paulo

For Marketing

#34 in Brazil

#1670 in the World

Acceptance Rate: 50%
Founded: 1952

53. University of the West Indies, Mona

For Marketing

#1688 in the World

Enrollment: 49,092
Founded: 1948

54. Autonomous University of Nuevo Leon

Mexico | San Nicolas de los Garza

For Marketing

#7 in Mexico

#1709 in the World

Acceptance Rate: 80%
Founded: 1933

55. Peruvian University of Applied Sciences

For Marketing

#2 in Peru

#1723 in the World

Acceptance Rate: 60%
Founded: 1994

56. University of Santiago de Chile

Chile | Santiago

For Marketing

#3 in Chile

#1734 in the World

Acceptance Rate: 30%
Founded: 1849

57. Adolfo Ibanez University

Chile | Vina del Mar

For Marketing

#4 in Chile

#1762 in the World

Founded: 1953

58. University of Ribeirao Preto

Brazil | Ribeirao Preto

For Marketing

#35 in Brazil

#1793 in the World

Acceptance Rate: 58%
Founded: 1924

59. University of Antioquia

Colombia | Medellin

For Marketing

#1811 in the World

Acceptance Rate: 10%
Founded: 1803

60. Federico Santa Maria Technical University

Chile | Valparaiso

For Marketing

#5 in Chile

#1827 in the World

Acceptance Rate: 30%
Founded: 1931

61. State University of Londrina

Brazil | Londrina

For Marketing

#36 in Brazil

#1834 in the World

Founded: 1970

62. University of Talca

For Marketing

#6 in Chile

#1858 in the World

Founded: 1981

63. University of Concepcion

Chile | Concepcion

For Marketing

#7 in Chile

#1884 in the World

Founded: 1920

64. Federal University of Ouro Preto

Brazil | Ouro Preto

For Marketing

#37 in Brazil

#1900 in the World

Acceptance Rate: 15%
Founded: 1969

65. Santa Catarina State University

Brazil | Florianopolis

For Marketing

#38 in Brazil

#1904 in the World

Acceptance Rate: 70%
Founded: 1965

66. Federal University of Campina Grande

Brazil | Campina Grande

For Marketing

#39 in Brazil

#1910 in the World

Acceptance Rate: 12%
Founded: 2002

67. Federal University of Para

For Marketing

#40 in Brazil

#1932 in the World

Founded: 1957

68. Federal University of Mato Grosso do Sul

Brazil | Campo Grande

For Marketing

#41 in Brazil

#1974 in the World

Acceptance Rate: 15%
Founded: 1969

69. University of Cartagena

Colombia | Cartagena

For Marketing

#1976 in the World

Founded: 1827

70. University of Fortaleza

Brazil | Fortaleza

For Marketing

#42 in Brazil

#1995 in the World

Acceptance Rate: 50%
Founded: 1973

71. Michoacan University of Saint Nicholas of Hidalgo

Mexico | Morelia

For Marketing

#8 in Mexico

#1999 in the World

Acceptance Rate: 50%
Founded: 1540

72. University of Caxias do Sul

Brazil | Caxias do Sul

For Marketing

#43 in Brazil

#2013 in the World

Founded: 1967

73. Federal University of Alagoas

Brazil | Maceio

For Marketing

#44 in Brazil

#2015 in the World

Founded: 1961

74. ESPOL Polytechnic University

Ecuador | Guayaquil

For Marketing

#2066 in the World

Acceptance Rate: 50%
Founded: 1958

75. Autonomous University of Ciudad Juarez

Mexico | Ciudad Juarez

For Marketing

#9 in Mexico

#2091 in the World

Founded: 1973

76. EAFIT University

Colombia | Medellin

For Marketing

#2114 in the World

Acceptance Rate: 77%
Enrollment: 2,868
Founded: 1960

77. University of La Frontera

For Marketing

#8 in Chile

#2145 in the World

Founded: 1981

78. University of La Sabana

Colombia | Chia

For Marketing

#2167 in the World

Founded: 1980

79. Federal University of Sergipe

Brazil | Sao Cristovao

For Marketing

#45 in Brazil

#2173 in the World

Acceptance Rate: 10%
Founded: 1963

80. Federal University of Itajuba

Brazil | Itajuba

For Marketing

#46 in Brazil

#2201 in the World

Acceptance Rate: 20%
Founded: 1913

81. University of Lima

For Marketing

#3 in Peru

#2208 in the World

Acceptance Rate: 50%
Founded: 1962

82. Federal University of Juiz de Fora

Brazil | Juiz de Fora

For Marketing

#47 in Brazil

#2216 in the World

Acceptance Rate: 16%
Founded: 1960

83. Brasil University

Brazil | Sao Paulo

For Marketing

#48 in Brazil

#2230 in the World

Enrollment: 15,000
Founded: 1989

84. Federal University of Amazonas

Brazil | Manaus

For Marketing

#49 in Brazil

#2255 in the World

Acceptance Rate: 10%
Founded: 1909

85. Pontifical Catholic University of Valparaiso

Chile | Valparaiso

For Marketing

#9 in Chile

#2272 in the World

Founded: 1928

86. Austral University

Argentina | Buenos Aires

For Marketing

#4 in Argentina

#2302 in the World

Acceptance Rate: 37%
Founded: 1991

87. Federal University of ABC

Brazil | Santo Andre

For Marketing

#50 in Brazil

#2312 in the World

Acceptance Rate: 10%
Founded: 2005

88. Autonomous University of Tamaulipas

Mexico | Ciudad Victoria

For Marketing

#10 in Mexico

#2373 in the World

Founded: 1950

89. Federal University of Piaui

Brazil | Teresina

For Marketing

#51 in Brazil

#2391 in the World

Founded: 1973

90. Catholic University of the North

Chile | Antofagasta

For Marketing

#10 in Chile

#2392 in the World

Founded: 1956

91. Federal Foundation University of Rio Grande

Brazil | Rio Grande

For Marketing

#52 in Brazil

#2393 in the World

Founded: 1969

92. Autonomous University of the State of Hidalgo

Mexico | Pachuca

For Marketing

#11 in Mexico

#2417 in the World

Acceptance Rate: 60%
Founded: 1869

93. Rio de Janeiro State Federal University

Brazil | Rio de Janeiro

For Marketing

#53 in Brazil

#2424 in the World

Acceptance Rate: 15%
Founded: 1969

94. Autonomous University of the State of Mexico

Mexico | Toluca

For Marketing

#12 in Mexico

#2431 in the World

Founded: 1956

95. El Rosario University

Colombia | Bogota

For Marketing

#2439 in the World

Enrollment: 13,226
Founded: 1653

96. Pontifical Catholic University of Minas Gerais

Brazil | Belo Horizonte

For Marketing

#54 in Brazil

#2445 in the World

Founded: 1958

97. Pontifical Catholic University of Sao Paulo

Brazil | Sao Paulo

For Marketing

#55 in Brazil

#2454 in the World

Acceptance Rate: 50%
Founded: 1946

98. Federal University of Grande Dourados

Brazil | Dourados

For Marketing

#56 in Brazil

#2476 in the World

Acceptance Rate: 10%
Founded: 2005

99. National Major San Marcos University

For Marketing

#4 in Peru

#2478 in the World

Acceptance Rate: 10%
Enrollment: 32,399
Founded: 1551

100. University of Veracruz

Mexico | Xalapa

For Marketing

#13 in Mexico

#2488 in the World

Acceptance Rate: 80%
Founded: 1944