Best Universities for Marketing in Latin America

Updated: March 02, 2025

Ranking by academic field

Below is a list of best universities in Latin America ranked based on their research performance in Marketing. A graph of 1.69M citations received by 125K academic papers made by 303 universities in Latin America was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. University of Sao Paulo

Brazil | Sao Paulo

For Marketing

#1 in Brazil

#86 in the World

Acceptance Rate: 9%
Enrollment: 97,964
Founded: 1827

2. Federal University of Rio Grande do Sul

Brazil | Porto Alegre

For Marketing

#2 in Brazil

#286 in the World

Founded: 1934

3. State University of Campinas

Brazil | Campinas

For Marketing

#3 in Brazil

#403 in the World

Acceptance Rate: 15%
Founded: 1966

4. Federal University of Santa Catarina

Brazil | Florianopolis

For Marketing

#4 in Brazil

#459 in the World

Acceptance Rate: 15%
Founded: 1960

5. Monterrey Institute of Technology

Mexico | Monterrey

For Marketing

#1 in Mexico

#462 in the World

Acceptance Rate: 56%
Enrollment: 92,736
Founded: 1943

6. Federal University of Rio de Janeiro

Brazil | Rio de Janeiro

For Marketing

#5 in Brazil

#479 in the World

Acceptance Rate: 10%
Enrollment: 67,329
Founded: 1920

7. Sao Paulo State University

Brazil | Sao Paulo

For Marketing

#6 in Brazil

#496 in the World

Acceptance Rate: 35%
Founded: 1976

8. University of Chile

Chile | Santiago

For Marketing

#1 in Chile

#510 in the World

Founded: 1842

9. National Autonomous University of Mexico

Mexico | Mexico City

For Marketing

#2 in Mexico

#601 in the World

Enrollment: 360,883
Founded: 1551

10. Federal University of Minas Gerais

Brazil | Belo Horizonte

For Marketing

#7 in Brazil

#610 in the World

Acceptance Rate: 17%
Enrollment: 45,038
Founded: 1927

11. Pontifical Catholic University of Chile

Chile | Santiago

For Marketing

#2 in Chile

#613 in the World

Enrollment: 33,971
Founded: 1888

12. Federal University of Sao Carlos

Brazil | Sao Carlos

For Marketing

#8 in Brazil

#691 in the World

Acceptance Rate: 9%
Founded: 1968

13. Federal University of Parana

Brazil | Curitiba

For Marketing

#9 in Brazil

#697 in the World

Acceptance Rate: 15%
Founded: 1912

14. University of Brasilia

Brazil | Brasilia

For Marketing

#10 in Brazil

#710 in the World

Acceptance Rate: 10%
Founded: 1962

15. Federal University of Vicosa

Brazil | Vicosa

For Marketing

#11 in Brazil

#729 in the World

Founded: 1922

16. Federal University of Pernambuco

Brazil | Recife

For Marketing

#12 in Brazil

#853 in the World

Founded: 1946

17. National University of Colombia

Colombia | Bogota

For Marketing

#857 in the World

Acceptance Rate: 10%
Enrollment: 54,284
Founded: 1867

18. Pontifical Catholic University of Rio de Janeiro

Brazil | Rio de Janeiro

For Marketing

#13 in Brazil

#862 in the World

Acceptance Rate: 37%
Founded: 1941

19. National Polytechnic Institute

Mexico | Mexico City

For Marketing

#3 in Mexico

#870 in the World

Acceptance Rate: 35%
Enrollment: 170,000
Founded: 1936

20. Fluminense Federal University

Brazil | Niteroi

For Marketing

#14 in Brazil

#968 in the World

Acceptance Rate: 15%
Founded: 1960

21. University of the Rio dos Sinos Valley

Brazil | Sao Leopoldo

For Marketing

#15 in Brazil

#1005 in the World

Acceptance Rate: 80%
Enrollment: 23,988
Founded: 1969

22. University of Buenos Aires

Argentina | Buenos Aires

For Marketing

#1 in Argentina

#1048 in the World

Enrollment: 262,932
Founded: 1821

23. Federal University of Sao Paulo

Brazil | Sao Paulo

For Marketing

#16 in Brazil

#1052 in the World

Founded: 1933

24. Federal University of Santa Maria

Brazil | Santa Maria

For Marketing

#17 in Brazil

#1056 in the World

Founded: 1960

25. Federal University of Ceara

Brazil | Fortaleza

For Marketing

#18 in Brazil

#1098 in the World

Acceptance Rate: 10%
Founded: 1954

26. University of the Northeast

Mexico | Tampico

For Marketing

#4 in Mexico

#1162 in the World

Founded: 1970

27. Federal University of Paraiba

Brazil | Joao Pessoa

For Marketing

#19 in Brazil

#1163 in the World

Acceptance Rate: 10%
Founded: 1955

28. Pontifical Catholic University of Parana

Brazil | Curitiba

For Marketing

#20 in Brazil

#1174 in the World

Acceptance Rate: 80%
Founded: 1959

29. Federal University of Technology - Parana

Brazil | Curitiba

For Marketing

#21 in Brazil

#1215 in the World

Acceptance Rate: 20%
Founded: 1909

30. University of the Republic

Uruguay | Montevideo

For Marketing

#1218 in the World

Enrollment: 209,129
Founded: 1833

31. Federal University of Lavras

Brazil | Lavras

For Marketing

#22 in Brazil

#1239 in the World

Acceptance Rate: 16%
Founded: 1908

32. University of the Andes, Colombia

Colombia | Bogota

For Marketing

#1300 in the World

Acceptance Rate: 48%
Founded: 1949

33. State University of Maringa

Brazil | Maringa

For Marketing

#23 in Brazil

#1324 in the World

Founded: 1970

34. Pontifical Catholic University of Rio Grande do Sul

Brazil | Porto Alegre

For Marketing

#24 in Brazil

#1351 in the World

Founded: 1948

35. Metropolitan Autonomous University

Mexico | Mexico City

For Marketing

#5 in Mexico

#1353 in the World

Acceptance Rate: 26%
Enrollment: 61,908
Founded: 1974

36. Federal University of Rio Grande do Norte

For Marketing

#25 in Brazil

#1415 in the World

Acceptance Rate: 14%
Founded: 1958

37. Federal Rural University of Pernambuco

Brazil | Recife

For Marketing

#26 in Brazil

#1418 in the World

Founded: 1912

38. Nove de Julho University

Brazil | Sao Paulo

For Marketing

#27 in Brazil

#1420 in the World

Acceptance Rate: 50%
Founded: 1972

39. Federal University of Pelotas

Brazil | Pelotas

For Marketing

#28 in Brazil

#1429 in the World

Founded: 1969

40. Federal University of Bahia

Brazil | Salvador

For Marketing

#29 in Brazil

#1443 in the World

Founded: 1946

41. University of the State of Rio de Janeiro

Brazil | Rio de Janeiro

For Marketing

#30 in Brazil

#1487 in the World

Founded: 1950

42. University of Guadalajara

Mexico | Guadalajara

For Marketing

#6 in Mexico

#1515 in the World

Acceptance Rate: 28%
Founded: 1792

43. University of the Valley

Colombia | Cali

For Marketing

#1522 in the World

Founded: 1945

44. National University of La Plata

Argentina | La Plata

For Marketing

#2 in Argentina

#1527 in the World

Acceptance Rate: 70%
Founded: 1905

45. Federal University of Goias

Brazil | Goiania

For Marketing

#31 in Brazil

#1534 in the World

Acceptance Rate: 12%
Founded: 1960

46. Pontifical Catholic University of Peru

For Marketing

#1 in Peru

#1546 in the World

Acceptance Rate: 17%
Founded: 1917

47. Federal University of Espirito Santo

Brazil | Vitoria

For Marketing

#32 in Brazil

#1551 in the World

Acceptance Rate: 26%
Enrollment: 23,744
Founded: 1954

48. Federal University of Uberlandia

Brazil | Uberlandia

For Marketing

#33 in Brazil

#1562 in the World

Acceptance Rate: 20%
Enrollment: 25,494
Founded: 1969

49. National University of Cordoba

Argentina | Cordoba

For Marketing

#3 in Argentina

#1634 in the World

Acceptance Rate: 70%
Enrollment: 178,288
Founded: 1613

50. Pontifical Javeriana University

Colombia | Bogota

For Marketing

#1649 in the World

Acceptance Rate: 40%
Founded: 1623

51. Mackenzie Presbyterian University

Brazil | Sao Paulo

For Marketing

#34 in Brazil

#1657 in the World

Acceptance Rate: 50%
Founded: 1952

52. University of the West Indies, Mona

For Marketing

#1658 in the World

Enrollment: 49,092
Founded: 1948

53. University of Costa Rica

Costa Rica Flag

Costa Rica | San Jose

For Marketing

#1 in Costa Rica

#1663 in the World

Acceptance Rate: 40%
Enrollment: 30,436
Founded: 1940

54. Autonomous University of Nuevo Leon

Mexico | San Nicolas de los Garza

For Marketing

#7 in Mexico

#1705 in the World

Acceptance Rate: 80%
Founded: 1933

55. University of Santiago de Chile

Chile | Santiago

For Marketing

#3 in Chile

#1733 in the World

Acceptance Rate: 30%
Founded: 1849

56. Adolfo Ibanez University

Chile | Vina del Mar

For Marketing

#4 in Chile

#1752 in the World

Founded: 1953

57. Peruvian University of Applied Sciences

For Marketing

#2 in Peru

#1770 in the World

Acceptance Rate: 60%
Founded: 1994

58. University of Ribeirao Preto

Brazil | Ribeirao Preto

For Marketing

#35 in Brazil

#1786 in the World

Acceptance Rate: 58%
Founded: 1924

59. University of Antioquia

Colombia | Medellin

For Marketing

#1807 in the World

Acceptance Rate: 10%
Founded: 1803

60. State University of Londrina

Brazil | Londrina

For Marketing

#36 in Brazil

#1812 in the World

Founded: 1970

61. Federico Santa Maria Technical University

Chile | Valparaiso

For Marketing

#5 in Chile

#1813 in the World

Acceptance Rate: 30%
Founded: 1931

62. University of Talca

For Marketing

#6 in Chile

#1865 in the World

Founded: 1981

63. Federal University of Ouro Preto

Brazil | Ouro Preto

For Marketing

#37 in Brazil

#1870 in the World

Acceptance Rate: 15%
Founded: 1969

64. Federal University of Campina Grande

Brazil | Campina Grande

For Marketing

#38 in Brazil

#1880 in the World

Acceptance Rate: 12%
Founded: 2002

65. University of Concepcion

Chile | Concepcion

For Marketing

#7 in Chile

#1894 in the World

Founded: 1920

66. Santa Catarina State University

Brazil | Florianopolis

For Marketing

#39 in Brazil

#1895 in the World

Acceptance Rate: 70%
Founded: 1965

67. Federal University of Para

For Marketing

#40 in Brazil

#1925 in the World

Founded: 1957

68. University of Fortaleza

Brazil | Fortaleza

For Marketing

#41 in Brazil

#1928 in the World

Acceptance Rate: 50%
Founded: 1973

69. University of Cartagena

Colombia | Cartagena

For Marketing

#1947 in the World

Founded: 1827

70. Michoacan University of Saint Nicholas of Hidalgo

Mexico | Morelia

For Marketing

#8 in Mexico

#1977 in the World

Acceptance Rate: 50%
Founded: 1540

71. Federal University of Mato Grosso do Sul

Brazil | Campo Grande

For Marketing

#42 in Brazil

#1990 in the World

Acceptance Rate: 15%
Founded: 1969

72. University of Caxias do Sul

Brazil | Caxias do Sul

For Marketing

#43 in Brazil

#2004 in the World

Founded: 1967

73. Federal University of Alagoas

Brazil | Maceio

For Marketing

#44 in Brazil

#2009 in the World

Founded: 1961

74. Autonomous University of Ciudad Juarez

Mexico | Ciudad Juarez

For Marketing

#9 in Mexico

#2074 in the World

Founded: 1973

75. ESPOL Polytechnic University

Ecuador | Guayaquil

For Marketing

#2076 in the World

Acceptance Rate: 50%
Founded: 1958

76. EAFIT University

Colombia | Medellin

For Marketing

#2098 in the World

Acceptance Rate: 77%
Enrollment: 2,868
Founded: 1960

77. Federal University of Sergipe

Brazil | Sao Cristovao

For Marketing

#45 in Brazil

#2131 in the World

Acceptance Rate: 10%
Founded: 1963

78. Brasil University

Brazil | Sao Paulo

For Marketing

#46 in Brazil

#2157 in the World

Enrollment: 15,000
Founded: 1989

79. University of La Frontera

For Marketing

#8 in Chile

#2169 in the World

Founded: 1981

80. Federal University of Itajuba

Brazil | Itajuba

For Marketing

#47 in Brazil

#2171 in the World

Acceptance Rate: 20%
Founded: 1913

81. University of La Sabana

Colombia | Chia

For Marketing

#2198 in the World

Founded: 1980

82. Federal University of Juiz de Fora

Brazil | Juiz de Fora

For Marketing

#48 in Brazil

#2211 in the World

Acceptance Rate: 16%
Founded: 1960

83. Federal University of Amazonas

Brazil | Manaus

For Marketing

#49 in Brazil

#2219 in the World

Acceptance Rate: 10%
Founded: 1909

84. University of Lima

For Marketing

#3 in Peru

#2254 in the World

Acceptance Rate: 50%
Founded: 1962

85. Pontifical Catholic University of Valparaiso

Chile | Valparaiso

For Marketing

#9 in Chile

#2296 in the World

Founded: 1928

86. Austral University

Argentina | Buenos Aires

For Marketing

#4 in Argentina

#2302 in the World

Acceptance Rate: 37%
Founded: 1991

87. Federal University of ABC

Brazil | Santo Andre

For Marketing

#50 in Brazil

#2325 in the World

Acceptance Rate: 10%
Founded: 2005

88. Autonomous University of Tamaulipas

Mexico | Ciudad Victoria

For Marketing

#10 in Mexico

#2348 in the World

Founded: 1950

89. Autonomous University of the State of Hidalgo

Mexico | Pachuca

For Marketing

#11 in Mexico

#2351 in the World

Acceptance Rate: 60%
Founded: 1869

90. Federal University of Piaui

Brazil | Teresina

For Marketing

#51 in Brazil

#2360 in the World

Founded: 1973

91. Rio de Janeiro State Federal University

Brazil | Rio de Janeiro

For Marketing

#52 in Brazil

#2388 in the World

Acceptance Rate: 15%
Founded: 1969

92. Federal Foundation University of Rio Grande

Brazil | Rio Grande

For Marketing

#53 in Brazil

#2400 in the World

Founded: 1969

93. Pontifical Catholic University of Minas Gerais

Brazil | Belo Horizonte

For Marketing

#54 in Brazil

#2417 in the World

Founded: 1958

94. Pontifical Catholic University of Sao Paulo

Brazil | Sao Paulo

For Marketing

#55 in Brazil

#2422 in the World

Acceptance Rate: 50%
Founded: 1946

95. Catholic University of the North

Chile | Antofagasta

For Marketing

#10 in Chile

#2435 in the World

Founded: 1956

96. El Rosario University

Colombia | Bogota

For Marketing

#2439 in the World

Enrollment: 13,226
Founded: 1653

97. Autonomous University of the State of Mexico

Mexico | Toluca

For Marketing

#12 in Mexico

#2447 in the World

Founded: 1956

98. Federal University of Grande Dourados

Brazil | Dourados

For Marketing

#56 in Brazil

#2458 in the World

Acceptance Rate: 10%
Founded: 2005

99. National University of the South

Argentina | Bahia Blanca

For Marketing

#5 in Argentina

#2469 in the World

Founded: 1956

100. Autonomus Institute of Technology of Mexico

Mexico | Mexico City

For Marketing

#13 in Mexico

#2470 in the World

Founded: 1946