Best Universities for Marketing in North America

Updated: March 02, 2025

Ranking by academic field

Below is a list of best universities in North America ranked based on their research performance in Marketing. A graph of 42.9M citations received by 1.03M academic papers made by 973 universities in North America was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. University of Michigan - Ann Arbor

United States | Michigan

For Marketing

#1 in the United States

#1 in the World

Acceptance Rate: 18%
Average SAT: 1440
Average ACT: 33
Receiving Aid: 66%

2. University of California - Berkeley

United States | California

For Marketing

#2 in the United States

#2 in the World

Acceptance Rate: 12%
Receiving Aid: 61%
Average Aid: $25,951
Enrollment: 45,699

3. Stanford University

United States | California

For Marketing

#3 in the United States

#3 in the World

Acceptance Rate: 4%
Average SAT: 1545
Average ACT: 35
Net Price: $17,998

4. Harvard University

United States | Massachusetts

For Marketing

#4 in the United States

#4 in the World

Acceptance Rate: 3%
Average SAT: 1540
Average ACT: 35
Net Price: $17,900

5. Texas A&M University - College Station

United States | Texas

For Marketing

#5 in the United States

#5 in the World

Acceptance Rate: 63%
Average SAT: 1260
Average ACT: 28
Receiving Aid: 77%

6. University of Pennsylvania

United States | Pennsylvania

For Marketing

#6 in the United States

#6 in the World

Acceptance Rate: 6%
Average SAT: 1535
Average ACT: 35
Net Price: $26,017

7. Cornell University

United States | New York State

For Marketing

#7 in the United States

#7 in the World

Acceptance Rate: 8%
Average SAT: 1520
Average ACT: 34
Net Price: $26,455

8. Massachusetts Institute of Technology

United States | Massachusetts

For Marketing

#8 in the United States

#8 in the World

Acceptance Rate: 5%
Average SAT: 1545
Average ACT: 35
Net Price: $21,519

9. Pennsylvania State University

United States | Pennsylvania

For Marketing

#9 in the United States

#9 in the World

Acceptance Rate: 54%
Average SAT: 1310
Average ACT: 30
Receiving Aid: 66%

10. University of Toronto

Canada | Ontario

For Marketing

#1 in Canada

#10 in the World

Enrollment: 27,651
Founded: 1827

11. Michigan State University

United States | Michigan

For Marketing

#10 in the United States

#11 in the World

Acceptance Rate: 84%
Average SAT: 1250
Average ACT: 29
Receiving Aid: 97%

12. Columbia University

United States | New York State

For Marketing

#11 in the United States

#13 in the World

Acceptance Rate: 4%
Average SAT: 1530
Average ACT: 35
Net Price: $20,869

13. University of Illinois at Urbana - Champaign

United States | Illinois

For Marketing

#12 in the United States

#14 in the World

Acceptance Rate: 44%
Average SAT: 1390
Average ACT: 32
Receiving Aid: 61%

14. University of Florida

United States | Florida

For Marketing

#13 in the United States

#15 in the World

Acceptance Rate: 24%
Average SAT: 1390
Average ACT: 31
Receiving Aid: 92%

15. Carnegie Mellon University

United States | Pennsylvania

For Marketing

#14 in the United States

#16 in the World

Acceptance Rate: 11%
Average SAT: 1535
Average ACT: 35
Net Price: $32,964

16. Ohio State University

United States | Ohio

For Marketing

#15 in the United States

#17 in the World

Acceptance Rate: 51%
Average SAT: 1405
Average ACT: 31
Receiving Aid: 75%

17. Arizona State University - Tempe

United States | Arizona

For Marketing

#16 in the United States

#18 in the World

Acceptance Rate: 90%
Receiving Aid: 93%
Average Aid: $11,992
Enrollment: 79,593

18. University of Maryland - College Park

United States | Maryland

For Marketing

#17 in the United States

#19 in the World

Acceptance Rate: 45%
Average SAT: 1445
Average ACT: 34
Receiving Aid: 65%

19. University of Minnesota - Twin Cities

United States | Minnesota

For Marketing

#18 in the United States

#20 in the World

Acceptance Rate: 77%
Average SAT: 1395
Average ACT: 29
Receiving Aid: 81%

20. University of Washington - Seattle

United States | Washington

For Marketing

#19 in the United States

#22 in the World

Acceptance Rate: 43%
Receiving Aid: 55%
Average Aid: $14,390
Enrollment: 55,620

21. University of Texas at Austin

United States | Texas

For Marketing

#20 in the United States

#23 in the World

Acceptance Rate: 29%
Average SAT: 1360
Average ACT: 30
Receiving Aid: 69%

22. University of Wisconsin - Madison

United States | Wisconsin

For Marketing

#21 in the United States

#24 in the World

Acceptance Rate: 43%
Average SAT: 1435
Average ACT: 30
Receiving Aid: 60%

23. University of California - Los Angeles

United States | California

For Marketing

#22 in the United States

#26 in the World

Acceptance Rate: 9%
Receiving Aid: 60%
Average Aid: $22,441
Enrollment: 46,678

24. University of Southern California

United States | California

For Marketing

#23 in the United States

#28 in the World

Acceptance Rate: 10%
Average SAT: 1495
Average ACT: 34
Net Price: $41,496

25. New York University

United States | New York State

For Marketing

#24 in the United States

#30 in the World

Acceptance Rate: 9%
Average SAT: 1525
Average ACT: 34
Net Price: $30,730

26. Purdue University

United States | Indiana

For Marketing

#25 in the United States

#33 in the World

Acceptance Rate: 50%
Average SAT: 1325
Average ACT: 31
Receiving Aid: 60%

27. University of British Columbia

Canada | British Columbia

For Marketing

#2 in Canada

#34 in the World

Acceptance Rate: 52%
Enrollment: 71,201
Founded: 1908

28. University of Chicago

United States | Illinois

For Marketing

#26 in the United States

#35 in the World

Acceptance Rate: 5%
Average SAT: 1540
Average ACT: 35
Net Price: $27,979

29. Georgia Institute of Technology

United States | Georgia

For Marketing

#27 in the United States

#36 in the World

Acceptance Rate: 16%
Average SAT: 1430
Average ACT: 31
Receiving Aid: 73%

30. Northwestern University

United States | Illinois

For Marketing

#28 in the United States

#38 in the World

Acceptance Rate: 7%
Average SAT: 1525
Average ACT: 34
Net Price: $23,341

31. University of North Carolina at Chapel Hill

United States | North Carolina

For Marketing

#29 in the United States

#39 in the World

Acceptance Rate: 19%
Average SAT: 1450
Average ACT: 32
Receiving Aid: 58%

32. Yale University

United States | Connecticut

For Marketing

#30 in the United States

#42 in the World

Acceptance Rate: 5%
Average SAT: 1540
Average ACT: 34
Net Price: $26,044

33. Rutgers University - New Brunswick

United States | New Jersey

For Marketing

#31 in the United States

#45 in the World

Acceptance Rate: 65%
Average SAT: 1375
Average ACT: 31
Receiving Aid: 71%

34. Iowa State University

United States | Iowa State

For Marketing

#32 in the United States

#46 in the World

Acceptance Rate: 89%
Average SAT: 1230
Average ACT: 25
Receiving Aid: 89%

35. Johns Hopkins University

United States | Maryland

For Marketing

#33 in the United States

#48 in the World

Acceptance Rate: 8%
Average SAT: 1555
Average ACT: 35
Net Price: $22,844

36. Boston University

United States | Massachusetts

For Marketing

#34 in the United States

#50 in the World

Acceptance Rate: 11%
Average SAT: 1460
Average ACT: 33
Net Price: $27,551

37. Duke University

United States | North Carolina

For Marketing

#35 in the United States

#51 in the World

Acceptance Rate: 7%
Average SAT: 1540
Average ACT: 35
Net Price: $23,422

38. Virginia Polytechnic Institute and State University

United States | Virginia

For Marketing

#36 in the United States

#54 in the World

Acceptance Rate: 57%
Average SAT: 1330
Average ACT: 30
Receiving Aid: 69%

39. University of Pittsburgh

United States | Pennsylvania

For Marketing

#37 in the United States

#55 in the World

Acceptance Rate: 50%
Average SAT: 1360
Average ACT: 31
Receiving Aid: 87%

40. University of Arizona

United States | Arizona

For Marketing

#38 in the United States

#57 in the World

Acceptance Rate: 86%
Average SAT: 1290
Average ACT: 26
Receiving Aid: 98%

41. University of Virginia

United States | Virginia

For Marketing

#39 in the United States

#59 in the World

Acceptance Rate: 17%
Average SAT: 1470
Average ACT: 33
Receiving Aid: 44%

42. University of California - Davis

United States | California

For Marketing

#40 in the United States

#62 in the World

Acceptance Rate: 42%
Receiving Aid: 58%
Average Aid: $21,258
Enrollment: 39,707

43. University of Georgia

United States | Georgia

For Marketing

#41 in the United States

#67 in the World

Acceptance Rate: 37%
Average SAT: 1275
Average ACT: 29
Receiving Aid: 84%

44. McMaster University

Canada | Ontario

For Marketing

#3 in Canada

#70 in the World

Enrollment: 27,965
Founded: 1887

45. University of California-San Diego

United States | California

For Marketing

#42 in the United States

#71 in the World

Acceptance Rate: 25%
Receiving Aid: 70%
Average Aid: $24,176
Enrollment: 42,376

46. University of Alberta

Canada | Alberta

For Marketing

#4 in Canada

#74 in the World

Enrollment: 31,185
Founded: 1908

47. North Carolina State University at Raleigh

United States | North Carolina

For Marketing

#43 in the United States

#75 in the World

Acceptance Rate: 40%
Average SAT: 1380
Average ACT: 30
Receiving Aid: 68%

48. University of Calgary

Canada | Alberta

For Marketing

#5 in Canada

#80 in the World

Acceptance Rate: 55%
Enrollment: 33,000
Founded: 1966

49. University of California - Irvine

United States | California

For Marketing

#44 in the United States

#81 in the World

Acceptance Rate: 26%
Receiving Aid: 71%
Average Aid: $21,533
Enrollment: 36,582

50. Western University

Canada | Ontario

For Marketing

#6 in Canada

#82 in the World

Acceptance Rate: 31%
Enrollment: 21,836
Founded: 1878

51. Georgia State University

United States | Georgia

For Marketing

#45 in the United States

#83 in the World

Acceptance Rate: 62%
Average SAT: 1160
Average ACT: 23
Receiving Aid: 94%

52. McGill University

Canada | Quebec State

For Marketing

#7 in Canada

#84 in the World

Acceptance Rate: 46%
Enrollment: 37,888
Founded: 1821

53. University of Tennessee - Knoxville

United States | Tennessee

For Marketing

#46 in the United States

#85 in the World

Acceptance Rate: 46%
Average SAT: 1265
Average ACT: 28
Receiving Aid: 90%

54. Florida State University

United States | Florida

For Marketing

#47 in the United States

#87 in the World

Acceptance Rate: 25%
Average SAT: 1315
Average ACT: 29
Receiving Aid: 95%

55. University of Kentucky

United States | Kentucky

For Marketing

#48 in the United States

#91 in the World

Acceptance Rate: 92%
Average SAT: 1185
Average ACT: 25
Receiving Aid: 97%

56. Emory University

United States | Georgia

For Marketing

#49 in the United States

#92 in the World

Acceptance Rate: 11%
Average SAT: 1505
Average ACT: 33
Net Price: $27,986

57. Dartmouth College

United States | New Hampshire

For Marketing

#50 in the United States

#95 in the World

Acceptance Rate: 6%
Average SAT: 1535
Average ACT: 34
Net Price: $17,322

58. University of South Carolina - Columbia

United States | South Carolina

For Marketing

#51 in the United States

#99 in the World

Acceptance Rate: 61%
Average SAT: 1280
Average ACT: 29
Receiving Aid: 95%

59. University of Ottawa

Canada | Ontario

For Marketing

#8 in Canada

#101 in the World

Enrollment: 42,027
Founded: 1848

60. University of Illinois at Chicago

United States | Illinois

For Marketing

#52 in the United States

#102 in the World

Acceptance Rate: 79%
Average SAT: 1230
Average ACT: 29
Receiving Aid: 80%

61. University of Waterloo

Canada | Ontario

For Marketing

#9 in Canada

#103 in the World

Founded: 1957

62. University of Iowa

United States | Iowa State

For Marketing

#53 in the United States

#104 in the World

Acceptance Rate: 85%
Average SAT: 1225
Average ACT: 25
Receiving Aid: 88%

63. Washington University in St Louis

United States | Missouri

For Marketing

#54 in the United States

#108 in the World

Acceptance Rate: 12%
Average SAT: 1535
Average ACT: 34
Net Price: $22,440

64. University of Missouri - Columbia

United States | Missouri

For Marketing

#55 in the United States

#111 in the World

Acceptance Rate: 77%
Average SAT: 1240
Average ACT: 26
Receiving Aid: 90%

65. Vanderbilt University

United States | Tennessee

For Marketing

#56 in the United States

#114 in the World

Acceptance Rate: 6%
Average SAT: 1535
Average ACT: 35
Net Price: $26,689

66. University of Miami

United States | Florida

For Marketing

#57 in the United States

#115 in the World

Acceptance Rate: 19%
Average SAT: 1400
Average ACT: 32
Net Price: $41,028

67. Princeton University

United States | New Jersey

For Marketing

#58 in the United States

#116 in the World

Acceptance Rate: 4%
Average SAT: 1540
Average ACT: 35
Net Price: $19,811

68. University of California - San Francisco

United States | California

For Marketing

#59 in the United States

#120 in the World

Acceptance Rate: 13%
Enrollment: 3,126
Male:Female: 35:65
Founded: 1864

69. University of Cincinnati

United States | Ohio

For Marketing

#60 in the United States

#126 in the World

Acceptance Rate: 88%
Average SAT: 1255
Average ACT: 27
Receiving Aid: 87%

70. Concordia University

Canada | Quebec State

For Marketing

#10 in Canada

#128 in the World

Acceptance Rate: 44%
Founded: 1974

71. University of Connecticut

United States | Connecticut

For Marketing

#61 in the United States

#130 in the World

Acceptance Rate: 54%
Average SAT: 1315
Average ACT: 31
Receiving Aid: 83%

72. University of Utah

United States | Utah

For Marketing

#62 in the United States

#132 in the World

Acceptance Rate: 87%
Average SAT: 1289
Average ACT: 26
Receiving Aid: 79%

73. George Washington University

United States | District of Columbia

For Marketing

#63 in the United States

#133 in the World

Acceptance Rate: 44%
Average SAT: 1425
Average ACT: 33
Net Price: $45,466

74. University of Massachusetts - Amherst

United States | Massachusetts

For Marketing

#64 in the United States

#134 in the World

Acceptance Rate: 58%
Average SAT: 1390
Average ACT: 31
Receiving Aid: 87%

75. Washington State University

United States | Washington

For Marketing

#65 in the United States

#142 in the World

Acceptance Rate: 85%
Receiving Aid: 91%
Average Aid: $10,370
Enrollment: 26,490

76. Case Western Reserve University

United States | Ohio

For Marketing

#66 in the United States

#143 in the World

Acceptance Rate: 29%
Average SAT: 1485
Average ACT: 34
Net Price: $41,351

77. University of Houston

United States | Texas

For Marketing

#67 in the United States

#145 in the World

Acceptance Rate: 70%
Average SAT: 1240
Average ACT: 26
Receiving Aid: 83%

78. University at Buffalo

United States | New York State

For Marketing

#68 in the United States

#154 in the World

Acceptance Rate: 69%
Average SAT: 1295
Average ACT: 30
Receiving Aid: 86%

79. Texas Tech University

United States | Texas

For Marketing

#69 in the United States

#156 in the World

Acceptance Rate: 71%
Average SAT: 1180
Average ACT: 25
Receiving Aid: 86%

80. Temple University

United States | Pennsylvania

For Marketing

#70 in the United States

#159 in the World

Acceptance Rate: 83%
Receiving Aid: 94%
Average Aid: $11,891
Enrollment: 30,205

81. University of Nebraska - Lincoln

United States | Nebraska

For Marketing

#71 in the United States

#162 in the World

Acceptance Rate: 77%
Average SAT: 1210
Average ACT: 25
Receiving Aid: 97%

82. Boston College

United States | Massachusetts

For Marketing

#72 in the United States

#163 in the World

Acceptance Rate: 16%
Average SAT: 1485
Average ACT: 34
Net Price: $32,590

83. Colorado State University - Fort Collins

United States | Colorado

For Marketing

#73 in the United States

#166 in the World

Acceptance Rate: 90%
Receiving Aid: 74%
Average Aid: $10,554
Enrollment: 33,500

84. University of Central Florida

United States | Florida

For Marketing

#74 in the United States

#167 in the World

Acceptance Rate: 40%
Average SAT: 1270
Average ACT: 27
Receiving Aid: 91%

85. University of Guelph

Canada | Ontario

For Marketing

#11 in Canada

#172 in the World

Acceptance Rate: 68%
Founded: 1964

86. Kansas State University

United States | Kansas State

For Marketing

#75 in the United States

#175 in the World

Acceptance Rate: 79%
Average SAT: 1150
Average ACT: 24
Receiving Aid: 95%

87. Queen's University

Canada | Ontario

For Marketing

#12 in Canada

#176 in the World

Acceptance Rate: 64%
Enrollment: 30,386
Founded: 1841

88. Louisiana State University and Agricultural & Mechanical College

United States | Louisiana

For Marketing

#76 in the United States

#180 in the World

Acceptance Rate: 74%
Average SAT: 1240
Average ACT: 27
Receiving Aid: 93%

89. Indiana University - Bloomington

United States | Indiana

For Marketing

#77 in the United States

#181 in the World

Acceptance Rate: 80%
Average SAT: 1285
Average ACT: 30
Receiving Aid: 83%

90. George Mason University

United States | Virginia

For Marketing

#78 in the United States

#183 in the World

Acceptance Rate: 89%
Average SAT: 1240
Average ACT: 28
Receiving Aid: 80%

91. Georgetown University

United States | District of Columbia

For Marketing

#79 in the United States

#184 in the World

Acceptance Rate: 13%
Average SAT: 1470
Average ACT: 33
Net Price: $37,967

92. Auburn University

United States | Alabama

For Marketing

#80 in the United States

#186 in the World

Acceptance Rate: 50%
Average SAT: 1310
Average ACT: 28
Receiving Aid: 81%

93. University of South Florida

United States | Florida

For Marketing

#81 in the United States

#187 in the World

Acceptance Rate: 41%
Average SAT: 1235
Average ACT: 27
Receiving Aid: 88%

94. University of Alabama

United States | Alabama

For Marketing

#82 in the United States

#189 in the World

Acceptance Rate: 76%
Average SAT: 1285
Average ACT: 28
Receiving Aid: 84%

95. University of Colorado Boulder

United States | Colorado

For Marketing

#83 in the United States

#194 in the World

Acceptance Rate: 83%
Average SAT: 1325
Average ACT: 31
Receiving Aid: 66%

96. York University

Canada | Ontario

For Marketing

#13 in Canada

#198 in the World

Acceptance Rate: 32%
Enrollment: 53,000
Founded: 1959

97. Simon Fraser University

Canada | British Columbia

For Marketing

#14 in Canada

#199 in the World

Acceptance Rate: 77%
Founded: 1965

98. Clemson University

United States | South Carolina

For Marketing

#84 in the United States

#202 in the World

Acceptance Rate: 38%
Average SAT: 1310
Average ACT: 30
Receiving Aid: 84%

99. University of California - Santa Barbara

United States | California

For Marketing

#85 in the United States

#204 in the World

Acceptance Rate: 28%
Receiving Aid: 58%
Average Aid: $21,732
Enrollment: 26,068

100. University of Oklahoma - Norman

United States | Oklahoma State

For Marketing

#86 in the United States

#206 in the World

Acceptance Rate: 77%
Average SAT: 1235
Average ACT: 26
Receiving Aid: 99%